Modern Restaurant Management

JULY 3, 2024

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

DECEMBER 23, 2024

Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. Highlight glowing feedback on social media, your website, and even your in-house materials.

2025 308

2025 SEO Social Media Front of House 308

ChowNow

FEBRUARY 13, 2025

You find one that looks promising, but theres no websitejust a few scattered social media posts. A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Here are the seven biggest benefits of having a website for your restaurant.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media SEO Website Management 563

ChowNow

FEBRUARY 28, 2025

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media. Get Social. Implement SEO Strategies.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Have a Logical, Fast and Mobile-Friendly Website. This is the single most important thing to do.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. It needs to be visible to casual browsers who simply won’t take the time to download information that should be easily accessible.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. You can use this information to focus your online marketing efforts on the most efficient channels.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

FEBRUARY 12, 2024

To prevent issues down the road, it's best to make sure you speak with your attorney to have all the necessary information. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. Social Media Platforms Make sure you are granted access to any existing social media accounts.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

This will make your budget strategic and sustainable, allowing you to make smart, informed decisions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

FEBRUARY 1, 2021

If nothing else, 2020 clearly demonstrated that restaurants need to start utilizing social media influencers more strategically, giving the spotlight to their core values, and incorporating SEO practices into any and all online copy. Here are our recommendations: Utilize the Right Social Media Influencers.

2021 539

2021 SEO Marketing Social Media 539

7 Shifts

OCTOBER 28, 2024

How to calculate your restaurant customer acquisition cost (CAC) As a business owner, understanding CAC is important if you want to make informed decisions about your marketing investments. For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

DECEMBER 10, 2021

Make Use of Local SEO and Content Marketing. When your customers are looking for somewhere to eat, they type what they want into Google to get the information they need. This information includes your location, hours of operation, menu, and reviews. How much do you spend on creating your website and promoting it online?

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. In a way, brands need to think of themselves as media companies. Facebook’s 1.62 Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

JUNE 10, 2020

The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. Your conference facilities may not be the most exciting thing to post about on social media right now, but what about your other facilities?

Hospitality 518

Hospitality Marketing Social Media SEO 518

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Your SEO score is like a ranking for potential customers.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 10, 2023

Leverage SEO techniques so your restaurant shows up in search results on the app. Other social media platforms have rolled out vertical video formats to compete with TikTok, so you might as well use them. Developing a presence on multiple social apps helps users recognize your brand. How does it differ?

Marketing 531

Marketing Social Media Small Business Cash Management 531

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 10, 2023

Prioritizing Data Security and Privacy Safeguarding the security and confidentiality of customer information is of utmost importance when data breaches are widespread. Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly.

Loyalty Program 486

Loyalty Program Franchise Franchising Social Media 486

Modern Restaurant Management

JUNE 23, 2023

Understand Your Audiences As a franchise restaurant brand, you have multiple audiences, and they are all looking for very different information. Relevant: For a story to be effective, it must convey timely information your audience wants and needs. The key is to match the right storyline with the right media outlet.

Franchise 450

Franchise Franchising Marketing Social Media 450

7 Shifts

AUGUST 12, 2021

One option is to include important information like your company name and phone number at the top of your page. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Engagement on Social Media. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Use these notes to inform your website's aesthetic and functionalities. Include essential information like the restaurant's address, hours, and phone number. How to build your restaurant’s website. Online ordering - Ditto.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Social Hospitality

AUGUST 11, 2023

Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. One of the key advantages of SEO for a restaurant business is the ability to stand out in local searches. By localizing it.

SEO 195

SEO Social Media Reservations Online Ordering 195

Modern Restaurant Management

OCTOBER 4, 2021

Manage Social Media. More consumers are looking to interact with brands on social media platforms. But just as important as starting your own social media account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites. Start a Food Blog.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

AUGUST 12, 2024

Surface Actionable Data and Insights One of the best use cases of AI in the restaurant industry relates to the real-time data and insights surfaced by the technology which can help restauranteurs make more informed decisions. The technology not only can create content but also optimize it for SEO purposes to help target customers.

Audits 449

Audits Back of House Employee Relations SEO 449

Modern Restaurant Management

OCTOBER 31, 2019

If you are struggling with content for social media, running a contest can spur photographic masterpieces. Social Media Integration. You may question the cost and resources on actively posting on Facebook, Instagram and Twitter but three out five Centennial’s buying decisions are influenced by social media.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Modern Restaurant Management

FEBRUARY 12, 2021

Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Make your contact information visible. Keep your guests informed at all times and reassure them that it’s safe to visit your restaurant.

Design 520

Design Online Ordering Mobile Ordering Reservations 520

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. Despite not being a platform that depends a lot on search engine optimization (SEO), search engines rely on hashtags to rank your post on their search result pages. On such occasions, social media activity is also often at its peak.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Next Restaurants

AUGUST 5, 2021

Since people nowadays take YouTube as one of the major information sources online, having a channel about your restaurant will help you reach out to a broader audience. This article will delve into how to optimize SEO for your restaurant’s YouTube channel. Use these SEO tips for the YouTube channel above. Conclusion.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

The Rail

DECEMBER 12, 2024

Think of your website and social media profiles as digital billboards for your brand they should reflect everything new about you. Update your website with your new address, contact information, and perhaps even some content specific to your new area. Local media can be a huge help here.

SEO 130

SEO Customer Service Social Media Email Marketing 130