Innovation Loyalty Program Magazine 
Modern Restaurant Management
NOVEMBER 14, 2024
"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.
Modern Restaurant Management
OCTOBER 2, 2024
The real winners of the value war will be restaurants providing value in non-monetary ways through tactics like menu innovation, hyper-personalization and providing seamless digital ordering experiences that appease convenience-driven diners. To do so, they must evaluate how value can be derived outside of price point.
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Modern Restaurant Management
OCTOBER 30, 2024
. "Value is a broader tent than price, but price is an important value platform when consumers are faced with high inflation or a personal economic situation such as a job loss," Tim Fires, president of global foodservice at Circana, told Modern Restaurant Management (MRM) magazine. "We Consumers want new experiences and variety.
Modern Restaurant Management
MAY 22, 2024
To gain insights, Modern Restaurant Management (MRM) magazine turned to Phil Kafarakis, President & CEO, International Foodservice Manufacturers Association. Kafarakis also served as President of the Specialty Food Association (SFA) and Chief Innovation and Member Advancement Officer at the National Restaurant Association.
Modern Restaurant Management
JANUARY 3, 2024
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. Stored value will also emerge as a critical element in loyalty programs, offering added flexibility and customer benefits. Read the first part, here.
Modern Restaurant Management
NOVEMBER 15, 2023
However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option. Modern Restaurant Management (MRM) magazine asked Colleen Thiry, director of TransUnion’s travel and hospitality business for her insights on what restaurant owners should take away from the results.
Modern Restaurant Management
FEBRUARY 1, 2022
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Get your digital ducks in a row: Your app, loyalty program, and digital ordering solution are just as important as when restaurants were closed.
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