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As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. In 2025, the restaurant industry will continue to adapt to these payment innovations, with a focus on eliminating cash transactions and prioritizing seamless, digital payment methods.
Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. Customer habits have also shifted after the pandemic.
As we step into 2025, the restaurant, bar, and hospitality industries are experiencing transformative shifts driven by evolving consumer preferences, technological innovation, and economic dynamics. As we navigate these changes, one theme stands out: innovation.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyaltyprograms, reservation systems, inventory management, and payroll.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. To do so, they must evaluate how value can be derived outside of price point.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Enter digital tableside ordering. Guests can also enjoy a much quicker speed of service and reduced wait times with the self-service nature of tableside ordering.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobileordering experiences.
Customer service is at the core of innovation and good business practices. To do that, you have to be innovative and adopt new as well as tried-and-tested solutions into your operation. It’s important to implement innovative solutions if you want to preserve and grow your brand. Wrapping up.
Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive. Scott Lawton, CEO and cofounder at bartaco. One size doesn’t fit all.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
This is where restaurant loyaltyprograms shine. Loyaltyprograms offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyaltyprograms reward customers for their repeat visits.
In short, consumers are ordering more food, and for larger parties. We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” percent compared to 2019. Compare that to average net price, which was up 7.5
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
That path lies in innovation and adaptation, both of which restaurants have demonstrated in spades. Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Customer Connections.
Automation tools also provide value through mobileordering apps, AI solutions, digital reviews apps, and online reservation software. MobileOrder Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.
For many, that solution lies in technology such as self-service kiosks, QR codes, and online ordering. It's Time for Innovation. As such, restaurants will have to find new ways to innovate and become more efficient, exacerbating their need for solutions, and accelerating the need for technology.
Many food and beverage establishments have seen success with technology — such as contactless options, automation to support changing workforces and innovative customer loyalty strategies — in their endeavors to meet the demand for safer and more convenient dining experiences. Ordering screens.
However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. One of the first instincts for cost-cutting measures is to eliminate marketing.
When restaurants find their perfect blend of tools, they can transform challenges into opportunities for growth and innovation. Technology opens the doors for efficiency and innovation while meeting guest demands for seamless, convenient experiences. It can also help maintain personalized relationships with customers at scale.
Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Finding the balance between innovation and tradition is the secret recipe for enduring success in the evolving dining industry.
This stresses the need for customer retention programs. Thus, loyaltyprograms are the best ROI-driven strategy for customer retention. This customer loyalty stays strong, negating the changing market landscape. So, let us explore the top strategies to develop customer retention programs.
The benefits of having loyaltyprograms—particularly mobileprograms—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
Many dining establishments found ways to use AI to track and flag stock quantities, automate schedule-making for staff, implement customer service chatbots and process online orders. Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyaltyprograms.
Additional funding has been allocated for the Paycheck Protection Program (PPP ). “Our We Help You Make It approach has always been about helping operators succeed, and never has that been more important than it is today,” said Jim Osborne, senior vice president of customer strategy and innovation at US Foods.
Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience.
If you aim to increase customer retention, one of the most important investments is loyaltyprograms. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyaltyprogram. Why get a loyaltyprogram? Why get a loyaltyprogram?
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
Restaurants pivoted to contactless ordering with open arms for sanitary and social distancing purposes, and embraced digital platforms and apps that enabled streamlined delivery and curbside pickup. Now imagine if you could enjoy the same benefits when placing your next drive-through order?
The benefits of having loyaltyprograms—particularly mobileprograms—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobileordering pays off.
Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.
We saw “homegating” become a trend in 2020 and have concluded that because of the innovations being introduced in the space, it will continue for years to come as consumers are now accustomed to enjoying direct-to-consumer food and beverage options. The subscription includes several taco options, making ordering simple.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. You can see which other restaurants they frequent, too, and the types of items they order from those places. Marketing efficiency and effectiveness.
We have historically and continue to offer competitive pay, thorough training programs, flexible hours and a fun work environment so that we can continue to staff our locations as we grow. Our biggest challenge will be to get the right team members and develop a best in class training program to develop them.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. However, the industry has renewed optimism, driven by the adoption of digital and mobileordering, menu creativity and heightened expectations around AI. Franchise 2.0: Franchise 2.0:
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
3 in 4 restaurants plan on offering contactless ordering and payment options across all channels, with 61 percent utilizing contactless payments on-premise. 42 percent of restaurants plan to invest in customer loyaltyprograms. Restaurants that are using online ordering for delivery and takeout expect.
Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. Order accuracy and speed top list of what consumers want.
We have also learned that our guests are willing to try new things and have really embraced our touchless ordering system as well as our new takeout offerings. We realized how important transparency and communication were this year, both with our staff and our customers, in order to make everyone feel comfortable and feel safe.
Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.
Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. This approach is often expensive because these platforms charge a commission to fulfill the delivery for each order. On-Demand Delivery for Square Online Store.
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