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Loyalty expert Hope Neiman, CMO at Tillster, says these are the four things she sees that restaurants often get wrong when building loyaltyprograms + brand champions: Lack of clarity and consistency. Neiman offered more advice for Modern Restauran Management (MRM) magazine readers. No personalization.
. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Promotions and loyaltyprograms are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. “Establishments should ensure that the experience is worthwhile to the customer with high customer service and great food. .
" As we mark the fifth anniversary, MRM magazine surveyed restaurant insiders about the pandemic’s lasting impact on their businesses and the industry. Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going.
"Also, leveraging demographic data to augment loyaltyprograms and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyaltyprogram members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyaltyprograms.
" Modern Restaurant Management (MRM) magazine asked Tang to take a deeper dive into technology and the drive-thru experience. How important is and do you expect gamification to be for drive-thru purchasing and building loyalty? Offer the loyaltyprogram and gain 10 points. Clean the bathroom and earn 50 points.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.
. "Value is a broader tent than price, but price is an important value platform when consumers are faced with high inflation or a personal economic situation such as a job loss," Tim Fires, president of global foodservice at Circana, told Modern Restaurant Management (MRM) magazine. "We
Ballas shares his insights with Modern Restaurant Management (MRM) magazine and discusses issues that must be on the radar for franchises and brands including AI, automation, sustainability, staffing, training, and more. What are some key trends you expect to affect the franchise landscape this year and in years ahead?
Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyaltyprograms are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.
" As we mark the fifth anniversary, MRM magazine surveyed restaurant insiders about the pandemic’s lasting impact on their businesses and the industry. We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyaltyprogram to keep customers engaged.
At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyaltyprogram that is relevant for a variety of guests? What are the best practices for building a new loyaltyprogram?
Restaurant loyaltyprograms are nothing new so what can restaurants do to stand out from the competition and better engage with guests to build relationships? How and why are loyaltyprograms evolving? Loyaltyprograms are made to cater to customers' ever-changing needs and expectations.
"These tariffs could deeply affect the food service and hospitality industries on both sides of the border," Alex Thalassinos, President of Silverware POS, one of the first tech providers dedicated to Canada’s hospitality industry, told Modern Restaurant Management (MRM) magazine.
Modern Restaurant Management (MRM) magazine asked Gale for his views on the current franchise environment and Pancheros growth plan. Maintaining brand consistency : It is essential to ensure that franchisees adhere to operational systems and complete training programs to avoid inconsistencies across the brand.
. “This is an alarming statistic for restaurant owners and operators, potentially leading to an increase in lost revenue or creating new peak hours,” Bill Mitchell, Executive Chairman of HungerRush, and former President of Global Operations of Papa John’s International, told Modern Restaurant Management (MRM) magazine.
How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? Brands can also leverage digital loyaltyprogram capabilities to enhance the customer experience by matching their preferences.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? How should restaurant operators be reexamining their loyalty efforts?
Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. Get your digital ducks in a row: Your app, loyaltyprogram, and digital ordering solution are just as important as when restaurants were closed.
With both restaurants and guest feeling the effects of inflation, tipping has become a topic of confusion and intrusion for diners, according to Restaurants: Consumer Trends Fall 2023/Winter 2024 , a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. How should brands be using GenAI targeting to better engage with guests and build loyalty? What is AI-powered emotional targeting?
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer.
Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. What are some best practices brands need to put in place to maintain consistency throughout stores?
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Read the first part, here.
"We sent the email to correct the situation within about 20 minutes of the first winner email," TMAD CMO Jodi Boyce told Modern Restaurant Managment (MRM) magazine. "We " Boyce explained TMAD's loyaltyprogram has a lot of data and that loyalty guests spend 16-19 percent more than non-loyalty guests. "In
’" Is it possible for restaurants to have the best of both worlds and maximize revenue and still capture customer loyalty? Modern Restaurant Management (MRM) magazine asked Singh to elaborate on his views on where the pricing model is headed in the QSR landscape. When customers feel valued, they may be less price-sensitive.
While two-thirds of guests say they would not dine at a restaurant that uses dynamic pricing, interest increases when the concept is framed as a discount offered through a membership for off-peak hours, according to the Summer 2024 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Customer loyaltyprograms are also playing a significant role in the success c-stores have had with food sales and repeat visits.
Experts know how to engage customers and create communications that emphasize your restaurant’s unique offerings such as specialty and new menu items, loyaltyprograms, community involvement, and more.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). For more information, visit: sba.gov/paycheckprotection. Socialincs, Inc.,
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. With technology at the forefront of restaurant operations, we think there will be an increase in branded mobile apps along with a rise in loyaltyprograms. Here are their responses.
"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting That's where old-fashioned consistent marketing efforts comes into play. "It’s "You want to advertise where your customers are already looking.
" As we mark the fifth anniversary, MRM magazine surveyed restaurant insiders about the pandemic’s lasting impact on their businesses and the industry. Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). For more information, visit: sba.gov/paycheckprotection. Socialincs, Inc.,
Bluetooth skimmers, RAM scrapers and malware programs are three common methods that thieves use to take advantage of businesses on a regular basis, but crooks are coming up with new methods constantly. During COVID-19, phishing scams have increased 50 percent, according to Security Magazine.
In early March at Oracle's Food & Beverage conference held prior to the COVID-19 outbreak shutdown, Modern Restaurant Management (MRM) magazine discussed the company's plans for products and services designed to help Mom and Pop restaurants with Chris Adams, VP of Strategy for Oracle F+B about their future plans in the above video.
Each year, Modern Restaurant Management (MRM) magazine asks experts for their views on the state of the industry. Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyaltyprograms. Here are some of their insights. Click here for the first part.
To gain insights, Modern Restaurant Management (MRM) magazine turned to Phil Kafarakis, President & CEO, International Foodservice Manufacturers Association. At the same time, technology will strengthen rewards programs which will become even more sophisticated thus reinforcing loyalty through competitive incentives.
Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency. For part one, click here.
And while a little competition never hurts, continuing investments in your catering program will be paramount to your business’s success. According to Daniel Smith, writer for QSR Magazine, “technology is playing a prominent and escalating role in catering. Are you interested in managing your catering program?
Modern Restaurant Management (MRM) magazine interviewed Arcady Sosinov, Co-Founder and CEO of FreeWire, an electric vehicle charging and power startup that offers an ultrafast charger, Boost Charger. EVSE) providers can help restaurants secure funding to offset or fully fund the upfront cost of chargers.
For this, you can follow these tips: Leverage review incentives programs like discount offers or free appetizers. So when you showcase UGC, you can attract new diners and enhance customer loyalty, too. They include notable mentions by industry experts like influencers, magazines, government institutions, etc.
Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in.
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