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Decoding Digital Barriers in Restaurant Loyalty Initiatives

Modern Restaurant Management

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

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7 Proven Ways To Increase Online Order Volume For Your Restaurant

ChowNow

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. With a digital sticker-based rewards program, customers earn a sticker every time they place an order through your direct online ordering platform.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Build and Segment Your Email List : Collect emails from customers who order online, make reservations, or join your rewards program.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.

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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

Manage Social Media. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. But just as important as starting your own social media account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites.

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The Power of Consistency in Guest Satisfaction

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. What are some best practices brands need to put in place to maintain consistency throughout stores?

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Google Rankings and Google My Business.

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