Modern Restaurant Management

MARCH 28, 2025

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. The restaurant industry is undergoing a significant shift as Gen Z diners reshape dining expectations. By actively investing in the community through events such as LOOK!

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Modern Restaurant Management

OCTOBER 5, 2022

Here’s how loyalty programs often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyalty programs, they use fewer than seven. So how can you make your loyalty program stand out instead of going stale? Does that sound familiar?

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Modern Restaurant Management

JANUARY 2, 2025

Opening a restaurant in competitive markets like South Florida is no easy task. By curating a distinctive cocktail program, restaurants can tap into this demand, attract a broader audience, and encourage repeat business. A well-crafted menu and unique ambiance can encourage customer loyalty. Bureau of Labor Statistics.

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Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants. Incorporating Loyalty Programs with SMS.

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Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

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Modern Restaurant Management

DECEMBER 19, 2024

According to Statista , the global online food delivery market size was valued at $151.5 billion in 2021 and the meal delivery market is expected to reach more than 192 million users by 2029. This trend also supports the growth of customer loyalty programs which are predicted to continue increasing in popularity in 2025.

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Modern Restaurant Management

DECEMBER 1, 2021

Rewards for Loyalty. Many restaurants woo diners by offering them incentives in the form of rewards for their loyalty. In the survey cited above, 69 percent of respondents said loyalty programs incentivize them to frequent a restaurant more often. It’s a strategy that seems to be paying off.

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Modern Restaurant Management

SEPTEMBER 12, 2024

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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Modern Restaurant Management

SEPTEMBER 11, 2020

As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once. For multi-brand operators, this means juggling multiple entities and ensuring each brand is flexible and responsive to changes in the market. Incorporate a Loyalty Program.

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Modern Restaurant Management

APRIL 14, 2025

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer.

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Modern Restaurant Management

MAY 22, 2023

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

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Modern Restaurant Management

JANUARY 18, 2021

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. As we near the end of the pandemic, it will be crucial for restaurants to continue to engage and listen to customers’ shifting needs, so they can continue to adapt appropriately to maintain loyalty and frequency.

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Modern Restaurant Management

APRIL 11, 2025

“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.

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Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

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Modern Restaurant Management

DECEMBER 17, 2024

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

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ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

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Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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Modern Restaurant Management

JULY 27, 2020

Due to the pandemic, restaurants everywhere were forced to examine their marketing strategies, to dig deep into their creative depths, and in many cases, move beyond their typical comfort zones. These have become an essential part of their brand and marketing mix. Updating Customer Rewards and Loyalty Programs.

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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SpotOn

NOVEMBER 15, 2024

One growing trend is helping restaurants do just that: digital loyalty programs. If your loyalty program is still paper-based or you’re not fully leveraging digital tools, it’s time to rethink your strategy. SpotOn offers restaurants a customizable loyalty rewards program.

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Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? million members in its loyalty program as of October 2021.

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Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Be Driven by the Right Data. It starts with zero-party data. Find the Right Channels.

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Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Former competitors are now part of the same umbrella company. Final Thoughts.

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Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Holding a contest on social media can increase online engagement.

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Modern Restaurant Management

DECEMBER 23, 2024

For instance, I believe loyalty programs will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences. In 2025, the brands that win will be those that turn data insights into meaningful guest interactions.

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Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Restaurant email marketing is another cost-effective way to boost your brand. Does this type of marketing work in 2022? Optimize the Website for Search and Usability.

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ChowNow

FEBRUARY 7, 2025

Offering Loyalty Rewards for Larger Orders Rewards programs arent just for gaining repeat visitsthey can also incentivize higher spending per order. One effective way to encourage repeat orders is by offering a digital rewards program where customers earn incentives for their purchases.

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Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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