Modern Restaurant Management

OCTOBER 4, 2021

Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Keep Your Online Menu up to Date. Begin a Loyalty Program.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

AUGUST 12, 2020

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

JUNE 24, 2021

Can they view your menu online? Experts know how to engage customers and create communications that emphasize your restaurant’s unique offerings such as specialty and new menu items, loyalty programs, community involvement, and more. Think for a moment about your restaurant’s current online presence.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2025 2024 221

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

AUGUST 17, 2020

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. Personalization Drives Brand Loyalty. Loyalty programs must stand out.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Goliath Consulting

AUGUST 24, 2023

These are the basics of local restaurant marketing to attract customers and cultivate loyalty. Create an appealing and user-friendly website that showcases your restaurant’s menu, location, and contact information. Invest in search engine optimization (SEO) to ensure your restaurant appears prominently in local online searches.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 7, 2021

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try. Creating an SEO-optimized website. Is my menu accessible and legible?

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? If your marketing efforts are focused on increasing loyalty, this is a great KPI to measure. Loyalty Program: Discounts or free items are huge incentives for repeat customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

The Restaurant Group

NOVEMBER 20, 2024

Understanding your audience helps in crafting a menu and ambiance that resonates with them. Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

7 Shifts

AUGUST 18, 2024

This document will outline your bar's concept, menu, marketing strategy, and financial projections. Another option is to look into government programs that might offer financial assistance for small businesses. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme.

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

AUGUST 8, 2024

A typical restaurant’s revenue is influenced by several factors, including location, menu pricing, and customer turnover. A payment processor with advanced features like customer profiles, integrations, and loyalty program functionality can help you build stronger, and more profitable, relationships with your patrons.

Loyalty Program 130

Loyalty Program Website Management Social Media Online Ordering 130

7 Shifts

JUNE 16, 2024

Best restaurant marketing ideas for 2024 Here are some of the proven and tested restaurant marketing ideas you can try in 2024: Offer your customers rewards using loyalty programs 47% of diners in loyalty programs say they use their memberships a couple of times monthly, and 32% use them several times weekly.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JULY 20, 2021

COVID-19 brought a similar shift from paper to digital menus—but two thirds (65 percent) still prefer the former, and many of them are turned off by digital lists. “We think the best approach to reach the broadest audience is some sort of physical menu, supplemented by digital menu,” Hummel said.

2021 474

2021 Guest Recovery Online Ordering Point of Sale 474

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. An online presence that builds loyalty, hype and grows your restaurant business. Send a loyalty program opportunity where every visit gets them points to redeem when they reach a certain figure.

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

The Restaurant Group

JULY 25, 2024

Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. They look at the menu first to decide if it’s worth it. As the average customer studies the menu for only 109 seconds (Gallup), you must make the most of it with menu engineering.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

Aaron Allen & Associates

MARCH 3, 2022

The best restaurant POS systems also come with features like inventory management, customer relationship management (CRM), menu management , and omnichannel ordering capabilities. Perishable items, seasonal changes, food inflation, and availability can affect the menu. Some popular programs include QuickBooks, Sage 50cloud, and Xero.

Management 120

Management Management Mobile Ordering Point of Sale 120

Next Restaurants

AUGUST 22, 2019

Your restaurant might have the best food in its price bracket, the most inventive menu , and the kind of welcoming environment that turns first-timers into regulars — but if you don’t know how to promote it — simply assuming that the quality will shine through — you can struggle to compete. Offer a Modern Loyalty Program.

Loyalty Program 60

Loyalty Program SEO Social Media Dietary Restrictions 60

Touch Bistro

MAY 18, 2021

Everything you need to know about social media, digital marketing, SEO, and more! When looking for an ESP for your restaurant, your best bet is to choose a service that’s integrated with your restaurant loyalty program (if you have one). The Ultimate Guide to Restaurant Marketing. Download Now. Set Your Goals.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Lavu

MARCH 6, 2020

It may also utilize customer data to offer menu suggestions that meet the desires of specific types of customers. The aim is to encourage repeat customers and cultivate customer loyalty. They demonstrate more loyalty towards the restaurant and promote it more. . Restaurant rewards and loyalty programs.

Technology 78

Technology Marketing Social Media Loyalty Program 78

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Have an SEO Friendly Website. Have an SEO Friendly Website. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Have an SEO Friendly Website . Tips for making an SEO friendly website – . Let’s start – . More info is here.

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Restaurant365

APRIL 9, 2020

Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”). Local SEO is not simple to do, but it can have big rewards.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Focus POS

NOVEMBER 19, 2019

You pour countless hours into crafting the perfect menu, creating the perfect ambiance, and training your staff for the perfect guest experience at your restaurant. Prioritize Local SEO. Loyalty programs are an easy way to improve your restaurant marketing strategy for current customers. Get Personal.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). In non-touristy locations, it is better to offer unusual ingredients and seasonal dishes as an additional menu.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

Sling

JULY 4, 2021

Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Contact a local SEO business or go the DIY route instead. For two, if you incorporate SEO best practices (and you should), you can acquire readers who may become patrons. Establish a secret menu.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Lavu

NOVEMBER 27, 2019

Menu customization—If you offer multiple sides, different condiments, or other specialty additions, you can customize your menu to feature all that’s available. Then, update customers on your location, menu changes, daily specials, and limited-time offers as you like. Loyalty Programs with Push Notifications.

Food Truck 78

Food Truck Technology Food Mobile Ordering 78

Restaurant365

NOVEMBER 19, 2019

Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items. With customers demanding more accountability and transparency, flexibility in making menu updates has become a necessity.

2020 92

2020 Operations Mobile Ordering Social Media 92

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! While you’re building your website, make sure you’re mindful of where you’re including key business information – your menu, contact information, hours, and location are some important places to start! Update Your Online Menu. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77