Mad Mobile

JUNE 26, 2024

Customer loyalty is essential to running a successful business. A strong customer loyalty program should utilize the three Rs: Rewards, relevance, and recognition. But customers also want to feel recognized, and your restaurant loyalty program can provide the acknowledgement they crave.

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7 Shifts

OCTOBER 22, 2024

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

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Mad Mobile

JUNE 7, 2024

In the past, generic loyalty programs were enough to encourage customer engagement. However, times have changed, and guests expect more from restaurant loyalty apps than ever before. In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd.

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Mad Mobile

MAY 22, 2024

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Here are a few aspects to prioritize in order to attract–and hold–their attention.

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7 Shifts

DECEMBER 18, 2019

Get ahead of it with our 12 favorite restaurant lunch special ideas for you to feature. Why you should invest in restaurant lunch specials Increasing lunch sales is a no-brainer in the restaurant business. Lunch special ideas for restaurants As promised, here are 12 ways to get diners through your doors over the noon hour: 1.

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Modern Restaurant Management

OCTOBER 2, 2024

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. The value menu trend has been a domino effect – the more restaurant brands introduce deals, the more others will follow.

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Modern Restaurant Management

NOVEMBER 14, 2024

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Three out of four feel the current economic environment perpetuated fraudulent purchases or misuse of loyalty programs. "While

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Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

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SpotOn

NOVEMBER 21, 2024

Add holiday items to your menu A holiday menu is a must for this season, and you don’t need to go big if you don’t want to. Your offerings can range from seasonal starters and holiday drinks to multiple courses and specials. Some people stay home for the holidays, while others look for special experiences.

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Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. Armed with this knowledge, you can strategically offer coupons or special promotions during those occasions. Digital loyalty programs extend beyond transactions.

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7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Create specialized catering menus tailored to different types of events to enhance this revenue stream further.

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Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

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Modern Restaurant Management

JANUARY 17, 2024

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.

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The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

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Modern Restaurant Management

OCTOBER 7, 2024

In 2025, more plant-based menu items will be appearing at an incredible rate of speed as well. It also means fewer chef-driven creative specials and more management-driven menu items. ” That’s what we’re seeing as the next loyalty step for restaurants. For $14.99

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Modern Restaurant Management

MAY 24, 2024

This stresses the need for customer retention programs. Thus, loyalty programs are the best ROI-driven strategy for customer retention. This customer loyalty stays strong, negating the changing market landscape. So, let us explore the top strategies to develop customer retention programs.

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Modern Restaurant Management

MAY 13, 2024

But two non-negotiables have remained strong for diners: convenience and loyalty. The NCR Voyix 2024 Digital Commerce Index revealed nearly half (48 percent) of consumers dine out less than they used to because inflation is top of the menu. In doing so, they improve the customer experience, which, in turn, increases loyalty.

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7 Shifts

AUGUST 12, 2021

Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. This method is used by several large food chains, like Starbucks, Panera Bread, and TGI Fridays, which have attracted millions of customers due to their loyalty programs. Special Offers and Promotions.

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Modern Restaurant Management

JULY 12, 2022

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

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7 Shifts

OCTOBER 28, 2024

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. For example, restaurants that encourage user-generated content (like customers posting their meals) leverage social proof while building brand loyalty without any direct ad spend.

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7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

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Modern Restaurant Management

SEPTEMBER 6, 2023

Without customer loyalty, it’s difficult to succeed in any business, particularly when you’re competing in a crowded landscape like hospitality. Connect with Guests to Drive Loyalty Loyalty pays off in spades. Consider your own restaurant loyalty experiences. No Marketing Staff? No Problem.

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The Restaurant Group

NOVEMBER 20, 2024

Understanding your audience helps in crafting a menu and ambiance that resonates with them. Building a community around your brand fosters loyalty. Offer Promotions and Discounts Implement Loyalty Programs Reward repeat customers with discounts or freebies.

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7 Shifts

SEPTEMBER 15, 2021

It's a tactic that can also take multiple forms, such as suggesting a limited special burger to someone who orders the usual signature every time. Compared to going through the specials to every guest or blasting all online orders with an offer, these personalized approaches are favorable. Know the Menu, Back to Front.

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7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.

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Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Additionally, the Backdoor “Secret.”Menu

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The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. How do loyalty programs work, and what kind of incentives do they offer customers? There are all kinds of loyalty programs.

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Modern Restaurant Management

JUNE 17, 2024

But at the same time, 46 percent of Gen Z diners said they value deals and specials as a deciding factor in whether they choose to dine somewhere, which was a greater percentage than other generations. “This generation interacts with loyalty programs so often, what they want from these programs is different from other generations.”

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Modern Restaurant Management

JANUARY 31, 2023

From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders. Use data to identify popular menu items and promote them during the Super Bowl to drivesales.

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Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

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Modern Restaurant Management

OCTOBER 28, 2021

Your Response Menu. They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Today’s Pandemic Special. Any restaurant reward or loyalty program should have this messaging included as well.

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Modern Restaurant Management

OCTOBER 4, 2021

Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Keep Your Online Menu up to Date. Begin a Loyalty Program.

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Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ?? Customer loyalty is formed with positive experiences.

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Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

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Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Modern Restaurant Management

MARCH 27, 2024

Offer Menu Recommendations Menu recommendations are more than just suggestions to drive sales. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd.

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EATER

SEPTEMBER 26, 2024

Most guests bring the person with the intent to highlight their special day,” says Terry Turney, the chief operating officer of Joe’s Crab Shack. Now, birthdays are a method of getting patrons to sign up for loyalty programs and other restaurant perks.

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