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Why Restaurants Should Lean Into Loyalty Programs As a Way to Increase Direct Sales

Modern Restaurant Management

By using loyalty programs as a way to encourage customers to order directly. Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case.

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Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

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What Can Growing Businesses Learn from Enterprise Restaurant Loyalty Programs?

Modern Restaurant Management

Loyalty programs are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Whether you’re a mom-and-pop diner or a fancy spot downtown, a good loyalty program keeps things fresh, and those repeat visits rolling in.

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How To Do Restaurant Week the Right Way

Modern Restaurant Management

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. Armed with this knowledge, you can strategically offer coupons or special promotions during those occasions. Digital loyalty programs extend beyond transactions.

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As Pandemic Lingers, Adding Good Communication to the Menu Can Reduce Customer Concerns

Modern Restaurant Management

Your Response Menu. They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Today’s Pandemic Special. Any restaurant reward or loyalty program should have this messaging included as well.

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Reaching and Keeping the New Generation of Diners with Effective Customer Loyalty

Modern Restaurant Management

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.