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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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The Enduring Appeal of Signature Staples at QSRs and Beyond

Modern Restaurant Management

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. Effective brand storytelling helps to strengthen emotional brand connections, reinforcing brand loyalty. In the $387.5

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. But as much of the story written during the month, it is really the last two weeks that require special attention. Emotional Connection and Loyalty.

2020 491
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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Create specialized catering menus tailored to different types of events to enhance this revenue stream further.

2024 243
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Face Pay Network, Restaurant of the Future and The Main Course

Modern Restaurant Management

PopID accounts also tie to loyalty programs for automatic credit with every purchase. launched US Foods Ghost Kitchens, a program designed to guide restaurant operators every step of the way when opening their own operation, helping them easily add a new revenue stream. They both went through a management training program.

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MRM Research Roundup: Mid-November 2020 Edition

Modern Restaurant Management

More than 27 percent of Americans have not used cash to pay for food, beverages, merchandise, or services since Covid-19, and 77 percent will prefer contactless payments even after the pandemic ends. In fact, 44 percent Americans said convenience was the most important factor for ordering and paying for food and merchandise with their phone.

2020 402