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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 471
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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three

Modern Restaurant Management

"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Over the past year, many restaurants have reduced the stress of the system by having consumers order online, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

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Embracing the Future: Key Trends Shaping the Restaurant, Bar, and Hospitality Industry in 2025

Modern Restaurant Management

Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. For instance, I believe loyalty programs will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences.

2025 346
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How Fast-Food Apps Took Over The Drive-Thru

EATER

When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now.

2021 576
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

Year of Experimentation Square released early insights from its forthcoming annual Future of Commerce report, providing a unique look at the restaurant, retail and beauty industries across the US, Canada, UK, and Australia. ” A Year of Challenges U.S.

Marketing 221