Remove Loyalty Program Remove POS Remove Social Media
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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part One

Modern Restaurant Management

Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Whether it’s speeding up order times, improving inventory management, or boosting loyalty programs, every tool should serve a purpose.

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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three

Modern Restaurant Management

We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyalty program to keep customers engaged. On a positive note, people developed a deeper appreciation for social connection and the experience of dining out, making for more guests joining us in our restaurants.

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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Your POS system, online ordering system , and customer feedback hold valuable insights: POS & Sales Data: Identify top-selling menu items, peak dining times, and average spending per customer. How Are They Marketing?

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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. POS Data : Every in-store and online transaction provides insights into order history, average spend, most popular menu items, and peak sales times.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

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For Restaurants, Investing in Loyalty Is an Investment in the Future

Modern Restaurant Management

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

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How To Do Restaurant Week the Right Way

Modern Restaurant Management

From email and text to social media marketing, let your customer base know you’re participating in Restaurant Week and what kind of discounts you will be offering. Be sure to proactively reach out to event organizers to ensure you’re included with any promotional opportunities like media interviews, cooking demos, and more.