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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests. Due to current economic conditions, more than one in four consumers are actively seeking out discounts across the retail and restaurant industries.

Marketing 471
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How to Consolidate Your Gift Card Program to Promote Cross-Brand Loyalty

Modern Restaurant Management

As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once. One initiative that makes this process easy is consolidating individual brands’ gift card programs into one single program. Incorporate a Loyalty Program.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Over the past year, many restaurants have reduced the stress of the system by having consumers order online, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

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Embracing the Future: Key Trends Shaping the Restaurant, Bar, and Hospitality Industry in 2025

Modern Restaurant Management

For instance, I believe loyalty programs will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences. Hybrid business models—such as combining dine-in, takeout, and retail offerings—will also be critical for maintaining stability.

2025 346
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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

2025 419
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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three

Modern Restaurant Management

We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyalty program to keep customers engaged. Very little brand loyalty or company allegiance existed; it was without a doubt a sellers market and whoever could pay the most per hour was winning. more an hour.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

In the quaint-but-archaic world of secondhand retail, this was a huge leap! The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. A well-designed loyalty program fosters a sense of connection and appreciation, reinforcing customer loyalty.