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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Whether you’re a mom-and-pop diner or a fancy spot downtown, a good loyaltyprogram keeps things fresh, and those repeat visits rolling in.
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Whether it’s speeding up order times, improving inventory management, or boosting loyaltyprograms, every tool should serve a purpose.
Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyaltyprograms. Ensure your customers are aware of your online ordering options by continuously updating your community through your socialmedia channels, website, and blog. Prioritize Digital Experiences.
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Build a Positive SocialMedia Presence Although authenticity may seem contrary to the curated nature of socialmedia, we have discovered that the two can seamlessly coexist.
Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it. Humans are hardwired to mitigate risk, so by using social proof, youre taking away the risk involved with customers ordering a high-value menu item.
We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyaltyprogram to keep customers engaged. On a positive note, people developed a deeper appreciation for social connection and the experience of dining out, making for more guests joining us in our restaurants.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Don’t just rely on organic socialmedia.
Simplifying LoyaltyPrograms Efficiency in integrating loyaltyprograms can distinguish between successful and failed initiatives. Franchises need to ensure that loyaltyprograms are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.
Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyaltyprograms are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on socialmedia, local events, or partnerships with delivery services? Use SocialMedia Insights Socialmedia isnt just for marketingits a goldmine of customer data. How Are They Marketing?
Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier.
To do so, you must have an optimized website and engaging socialmedia profiles. Use data from your POS system, online ordering platform, or loyaltyprogram to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.
You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps. Promote Online Ordering Through SocialMedia and Email Marketing On socialmedia, showcase your food in a way that makes people crave it.
Spice Up Your SocialMedia Presence Want to connect with your patrons in the digital age? Include socialmedia in your digital marketing strategy. Over half of the world’s population uses socialmedia, interacting with an average of six platforms. Another option for personalization?
Outside of your website, add your ordering link to your socialmedia bios and posts (also, Stories if youre using Instagram). If youre using ChowNows Rewards Program , you may already have a system in place to reward customers automatically, but you need customers to know about it for it to grow your profits. can boost traffic.
At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyaltyprogram that is relevant for a variety of guests? What are the best practices for building a new loyaltyprogram?
How apps became the modern-day loyaltyprogram The mobile app trend in fast food kicked off in earnest in 2009, when Starbucks introduced the first ever mobile app to allow customers to pay for coffee with their phones. And arguably, some employees lives worse.) He wants the path of least resistance.
If you have not put in a takeout or delivery program, it's not too late. Many restaurants have lists of their existing customers who filled out feedback forms or who signed up for a loyaltyprogram. You should also provide clear and detailed information on your website and socialmedia profiles.
If you don’t already have a gift card program, now would be the time to launch one. Get Social with Digital Marketing. Socialmedia is one of the best tools to use to help increase restaurant awareness and increase your customer base. Launch a LoyaltyProgram. Sell Physical and Digital Gift Cards.
The evolution from paper punch cards to digital loyaltyprograms marks a significant progression in how restaurants engage with their guests. Connect with Customers : Implementing loyaltyprograms provides a direct line of communication with your customers. Digital loyaltyprograms extend beyond transactions.
Drive repeat business through loyaltyprograms, email campaigns, and promotions. Promotions, local SEO, and socialmedia ads can help bring more people through your door. A strong socialmedia presence, community partnerships, and local events can get your name in front of more potential customers.
Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing socialmedia to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.
Restaurant websites and blogs are great platforms for talking about sustainability initiatives like the use of sustainable ingredients, recycling programs, energy saving programs and/or participation in food donation programs. Consumers want restaurants to embrace sustainability and are making their dining choices accordingly.
With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. One way to access the WiFi is by logging into socialmedia for the free access.
This is where restaurant loyaltyprograms shine. Loyaltyprograms offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyaltyprograms reward customers for their repeat visits.
From email and text to socialmedia marketing, let your customer base know you’re participating in Restaurant Week and what kind of discounts you will be offering. Be sure to proactively reach out to event organizers to ensure you’re included with any promotional opportunities like media interviews, cooking demos, and more.
For example, if you run a socialmedia campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.
One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on socialmedia.
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of socialmedia. What does the Chipotle situation say about the power of socialmedia to keep brands in check?
By now, loyaltyprograms have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyaltyprogram.
Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.
Create a Customer LoyaltyProgram. Loyaltyprograms drive repeat traffic by offering discounts based on the number of visits. Buy-one-get-one deals encourage your customers to introduce your restaurant to their social circle, as well as serve as a great reward for regulars. SocialMedia Contests.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Loyalty & Rewards Programs : Provides customer contact details, repeat visit behavior, and redemption patterns. Restaurants collect a ton of customer data.
Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and socialmedia pages. If you aim to increase customer retention, one of the most important investments is loyaltyprograms. Why get a loyaltyprogram? How to leverage restaurant loyaltyprograms?
Offer Incentives and LoyaltyPrograms Your next step is to give customers a reason to order more frequently from your restaurant, and a well-structured rewards program is the easiest and most effective way to do this. Reward repeat customers with a loyaltyprogram. With 72.5%
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Here is an example of a restaurants branded app.
Both owned and earned media are available to nearly every restaurant that promotes itself to the public. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers. Today’s Pandemic Special.
Manage SocialMedia. More consumers are looking to interact with brands on socialmedia platforms. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Begin a LoyaltyProgram. Make Your Specials Really Special.
Why you should consider adding a loyaltyprogram for your restaurant. Loyaltyprograms are an essential tool to have in a business. 1 In addition, it was found that 78% of customers are more likely to continue to spend on a business if they have a customer loyaltyprogram. Tips on Building Loyalty.
Why you should consider adding a loyaltyprogram for your restaurant. Loyaltyprograms are an essential tool to have in a business. 1 In addition, it was found that 78% of customers are more likely to continue to spend on a business if they have a customer loyaltyprogram. Tips on Building Loyalty.
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