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With all the focus on the day-to-day—making sure the kitchen runs smoothly, managing staff, and keeping customers happy—it’s easy to overlook the bigger picture: how do you get your customers to keep coming back? One growing trend is helping restaurants do just that: digital loyaltyprograms.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.
Time Management: 80% of tasks completed often come from 20% of the effort. Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think.
Make the Most of Your Restaurant Website Your restaurant website isnt just a handy place to post your business informationwhen used correctly, you can turn online visitors into immediate customers with a few strategic adjustments. Social media: Create posts sharing the perks of your rewards program and how easy it is to use and earn.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Reservation and table management apps. Staff scheduling and management apps.
Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Heres how to make the most of your digital presence: Optimize your website. Your website is your restaurants digital storefront.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? Waste management : Reducing food waste by monitoring inventory and expiration more effectively.
Manage Social Media. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. But just as important as starting your own social media account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites.
This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf. With first-party, customers place orders directly through your restaurants own website or branded mobile app.
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. But growing online order volume isnt always easy.
Can they read about weekly specials or see photos of your most popular dishes? Experts know how to engage customers and create communications that emphasize your restaurant’s unique offerings such as specialty and new menu items, loyaltyprograms, community involvement, and more. Can customers find you?
How do you manage your restaurant in a modern and efficient way? Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. To improve the whole eating experience, consider introducing value-driven promos, loyaltyprograms, or special discounts.
We’ve come up with several tips that can help save your business money while improving it at the same time: Use technology to reduce labor costs : Through online management systems, waitlist kiosks, and QR codes that lead to your menu or website. You can speed up tables and free up your employees’ time.
Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.
Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Loyalty Rewards.
"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Then, layer on seasonal promotions and specials that help boost sales during slower seasons." "You want to advertise where your customers are already looking.
They’re using that information for myriad purposes—from effectively managing inventory to launching new menu items. For example, restaurant operators can use POS data to develop tailored deals, specials and loyalty rewards. That said, tech solutions also introduce the potential for cybercrime.
Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table. A mobile order app will enable the clients to conduct restaurant management and delivery systems automatically, faster, and completely online with the help of new innovative solutions.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). You can view the special issue here. Tips for pivoting to retail.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Space is limited, so click here to register.
From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Create an awesome website. You and your team are in full control of your website-use it to tell the story you want! Write a Marketing Plan.
Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). You can view the special issue here. Tips for pivoting to retail.
Pricing events for happy hours and special occasions. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Employee scheduling.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. ” Tyga Bites Launches.
ezCater launched Feed the Front Line , a program that helps anyone contribute meals to healthcare workers fighting coronavirus. In just over a week, the program has already sent more than 20,000 meals to 145 hospitals across the country. Feed the Front Line. In its first few days, the campaign raised $5,800.
US Foods Holding Corp.entered into a definitive agreement to acquire Smart Foodservice Warehouse Stores from funds managed by affiliates of Apollo Global Management, Inc. In addition to product-specific resources, Tipping Point includes e-Learning and training materials to support both restaurant managers and servers.
There are a few things restaurants can do to get ready for the Super Bowl: Stock up on supplies: Make sure you have enough food, drinks, and utensils to accommodate the increase in customers.Think of what's most likely to sell out first: finger foods, wings, pizza, kegs, napkins, special items, etc. Offer discounts and specials.
There is one caveat: Gen Z consumers equally prefer using a restaurant’s mobile app or website, an option firmly ranked in second place for all other generations. However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option.
Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyaltyprogram which can help to gain customer loyalty, engagement, retention and of course revenue generation. That is where a restaurant loyaltyprogram plays a crucial role.
By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations.
Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. The program will kick off in the 50 largest U.S. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales. Visa SMB Help.
Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyaltyprogram which can help to gain customer loyalty, engagement, retention and of course revenue generation. That is where a restaurant loyaltyprogram plays a crucial role.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” A lot of places are also offering dine-in only specials or dishes that can only be ordered in-house. Store schedules and labor management.
Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. List all daily specials and offers. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. Are your customers dining in honor of a special occasion?
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. The program’s goal is to create 100 Black-owned franchise restaurants by the end of 2022 and to continue growing that number. QDOBA's New Concept. Holsom by Yogurtland.
This was the top craving identified in the sixth wave of the Consumer Coronavirus Behavior research conducted by TheCustomer, Brand Keys, the New York-based brand loyalty and customer engagement consultancy, and Suzy, the on-demand research software platform. CDC will feature a link to these guidance documents on their website.
Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Taffer’s Tavern has its eyes set on bringing its bar fare andbeverage program to D.C. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. We are offering a groundbreaking conversion opportunity with our new Fazoli’s 2020 Franchise Incentive Program. “Simply put, we wanted to be part of something special.
Another option is to look into government programs that might offer financial assistance for small businesses. Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security.
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