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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three

Modern Restaurant Management

"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Not having strong online visibility and mobile-friendly options could likely mean that you are losing diners to the competitor across town who does. Google Rankings and Google My Business.

Marketing 508
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Using Tech for Better Guest Engagement

Modern Restaurant Management

and Canada, found that technology such as interactive digital menus, in-restaurant mobile apps, and augmented reality experiences are playing a vital role in empowering restaurants to stay relevant and meet the evolving needs and expectations of diners. When was the last time you placed an order in a restaurant app for curbside pick-up?

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Game Changing News for Brands’ Media Mix

Modern Restaurant Management

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

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PPP Part Two and More News Restaurants Need to Know Now

Modern Restaurant Management

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Also launching today, is a special edition of the company’s Food Fanatics magazine. Tips for pivoting to retail.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Here are their responses. To read part one, click here.

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