Modern Restaurant Management

MAY 16, 2024

On average, restaurant SEO campaigns can see a 500 percent ROI after three years , so there’s massive potential for you to use SEO to grow your restaurant. This article will walk you through a weekly restaurant SEO checklist that you can follow to improve sales in three months. This is known as search intent.

SEO 463

SEO Social Media Customer Service Events 463

Modern Restaurant Management

OCTOBER 30, 2023

What Is Restaurant SEO? When people talk about restaurant SEO, what they’re actually referring to is “local SEO.” ” First, let’s define SEO—then we’ll cover local SEO. Local SEO is like regular SEO, but its goal is to focus on a specific area.

SEO 486

SEO Website Management Online Ordering Information 486

Modern Restaurant Management

DECEMBER 23, 2024

Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. You need to actively manage your reviews as a cornerstone of your business strategy.

2025 308

2025 SEO Social Media Front of House 308

7 Shifts

NOVEMBER 24, 2024

SEO analytics Aside from social media, your website’s SEO performance is also a valuable tool for market research. Use relevant keywords from your SEO analysis in your menu descriptions, blog posts, and website content to attract more customers.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

FEBRUARY 25, 2025

Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1 Restaurants must diversify their SEO strategies to remain visible in these evolving search paradigms, ensuring they meet the personalized needs of potential customers. percent of searches were non-branded.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. The key to success is ensuring your restaurant’s website is discoverable not only to humans but to search spiders crawling the web. Have a Logical, Fast and Mobile-Friendly Website. Now, allow me to rein it back in again.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. SEO is a big, sprawling, ever-changing subject, but don’t panic. Get the Basics Right.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. Analyze The Data When managing an online presence, data is your best friend.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media SEO Website Management 563

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

NOVEMBER 24, 2020

Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19. Managing cash flow can be difficult for seasonal businesses. Plan for Gaps in Your Budget.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

NOVEMBER 22, 2021

The solution for an increasing number of marketers is online reputation management. Managing brands online is rapidly growing in importance, particularly in this pandemic business environment. But how dining establishments manage the review process varies widely. How to Attract, Convert and Delight Diners.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Ensure There Are No Technical SEO Errors.

SEO 450

SEO Social Media Audits Point of Sale 450

Modern Restaurant Management

DECEMBER 10, 2021

Make Use of Local SEO and Content Marketing. If you’re trying to grow your customer base, you don’t need to go all-out with your SEO campaign. Instead, use local SEO to target people in your area who are more likely to drop by and try out your dishes. Chances are, it will be a five-figure number.

Marketing 567

Marketing SEO Front of House Website Management 567

ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Next, use a dedicated system to manage online orders. First, make sure your Google Business Profile is fully optimized.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 12, 2025

SEO Best Practices for Restaurants : Search engine optimization (SEO) helps your restaurant show up in top online search results, displaying your website to more customers. Local SEO and Online Presence Most customers find restaurants online before ever stepping through the door. Monitor and manage your online reputation.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

NOVEMBER 15, 2023

SEO is more than just a trend; it's a way to get potential customers to your website. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Next Restaurants

JULY 23, 2021

Hence, here are the five tips to write an SEO plan for your restaurant’s website. #1 The first and probably most important rule of creating a great SEO plan is research. When you know who your competition is and what they are doing, it is much easier to set up your own SEO strategy to get ahead of your competitors.

SEO 179

SEO Website Management Email Marketing Social Media 179

Modern Restaurant Management

MAY 28, 2021

But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Managing SEO. Spearheading promotional events. Researching current marketing trends.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

FEBRUARY 1, 2021

If nothing else, 2020 clearly demonstrated that restaurants need to start utilizing social media influencers more strategically, giving the spotlight to their core values, and incorporating SEO practices into any and all online copy. Jump on the SEO Bandwagon. Here are our recommendations: Utilize the Right Social Media Influencers.

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

JUNE 10, 2020

A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. Maintaining your social media, SEO and blogging efforts represent the bare minimum needed to remain relevant in your customer’s eyes. Reassess your SEO strategy and see where improvements can be made.

Hospitality 518

Hospitality Marketing Social Media SEO 518

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Optimize the Website for Search and Usability. One of the best ways to become visible is to go online and create a website.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website. In many cases, trends are a good thing.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

JUNE 24, 2021

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Google Rankings and Google My Business.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. There are many details to keep track of during the process of buying or selling a restaurant.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Restaurant365

MARCH 4, 2022

Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

JUNE 20, 2023

But they have to make sure that the plugin and new content do not negatively impact their SEO efforts. That’s why having good web hosting for SEO is important. Restaurant owners can also use plugins to pull customer reviews from platforms into their websites.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

OCTOBER 10, 2023

Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly. The Rise of AI in Loyalty Programs Artificial Intelligence (AI) is emerging as a game-changer in managing loyalty programs.

Loyalty Program 486

Loyalty Program Franchise Franchising Social Media 486

7 Shifts

OCTOBER 28, 2024

You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. Encourage them to leave positive reviews on platforms like Google and Yelp.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 13, 2025

This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Whether sharing a pizza at home or going for more budget-friendly meals, the focus is shifting toward connection and quality time, rather than how much is spent.

2024 221

2024 Fine Dining Book Reservations 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Candace MacDonald, Co-Founder and Managing Director of Carbonate.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

AUGUST 28, 2024

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more.

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

FEBRUARY 22, 2021

This is done through creating high quality content on your website and leveraging the power of on-page SEO. Before anyone orders from your restaurant, your potential customers have to find you. Next task is letting Google find you.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

JUNE 18, 2020

In the new business landscape, resilience and optimism will play a key role in meeting and managing the challenges. For example, if you were previously using long-term marketing strategies such as SEO, maybe now is the time to innovate with more fast-acting connections to Search customers, such as Pay-Per-Click (PPC). Creativity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

MAY 27, 2022

Alt text is important for SEO as it allows search engines to index the images correctly. A large image can slow load times, take up unnecessary space, and cause SEO problems, especially if displayed incorrectly on a device. Alt text is text inserted as an attribute in HTML that tells the web visitor what the image means.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

ChowNow

MARCH 14, 2025

Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Leverage local SEO and help customers find your restaurant. Local SEO (Search Engine Optimization) ensures your website ranks higher in local searches. Aggregate online orders in one place to simplify management.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195