Modern Restaurant Management

JULY 3, 2024

The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

MAY 16, 2024

On average, restaurant SEO campaigns can see a 500 percent ROI after three years , so there’s massive potential for you to use SEO to grow your restaurant. This article will walk you through a weekly restaurant SEO checklist that you can follow to improve sales in three months. This is known as search intent.

SEO 463

SEO Social Media Customer Service Events 463

Modern Restaurant Management

MARCH 7, 2023

But having a website or social media page isn't enough anymore. That's where SEO (Search Engine Optimization) comes in. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO! A good SEO plan can translate into higher revenue.

SEO 493

SEO Bar Online Ordering Social Media 493

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. SEO is a big, sprawling, ever-changing subject, but don’t panic. Get the Basics Right. The Importance of Instagram.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles. Have a Logical, Fast and Mobile-Friendly Website. Now, allow me to rein it back in again.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

NOVEMBER 24, 2020

Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19. Does your dining room layout need a social distance inspired layout? Managing cash flow can be difficult for seasonal businesses.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Improve Your Social Media Presence.

SEO 450

SEO Social Media Audits Point of Sale 450

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. Social Media Platforms Make sure you are granted access to any existing social media accounts.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

JUNE 24, 2021

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Google Rankings and Google My Business.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media. Meet your guests on social media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

NOVEMBER 15, 2023

SEO is more than just a trend; it's a way to get potential customers to your website. Run Social Media Ads Social media is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present. Reach : Delivery apps list your restaurant to many potential customers.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

FEBRUARY 1, 2021

If nothing else, 2020 clearly demonstrated that restaurants need to start utilizing social media influencers more strategically, giving the spotlight to their core values, and incorporating SEO practices into any and all online copy. Here are our recommendations: Utilize the Right Social Media Influencers.

2021 539

2021 SEO Marketing Social Media 539

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 10, 2020

The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. Take a Measured Approach.

Hospitality 518

Hospitality Marketing Social Media SEO 518

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 230

Social Media 2006 2016 Website Management 230

Modern Restaurant Management

JANUARY 10, 2023

Modern Restaurant Management (MRM) magazine asked Burke to offer additional insights on how restaurants can best use Tik Tok in their marketing efforts. Leverage SEO techniques so your restaurant shows up in search results on the app. Developing a presence on multiple social apps helps users recognize your brand.

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

DECEMBER 10, 2021

Make Use of Local SEO and Content Marketing. If you’re trying to grow your customer base, you don’t need to go all-out with your SEO campaign. Instead, use local SEO to target people in your area who are more likely to drop by and try out your dishes. Chances are, it will be a five-figure number.

Marketing 567

Marketing SEO Front of House Website Management 567

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

OCTOBER 10, 2023

Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly. The Rise of AI in Loyalty Programs Artificial Intelligence (AI) is emerging as a game-changer in managing loyalty programs.

Loyalty Program 486

Loyalty Program Franchise Franchising Social Media 486

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JUNE 18, 2020

In the new business landscape, resilience and optimism will play a key role in meeting and managing the challenges. The rapidly-shifting cultural and social trends are challenging for all types of business, but it can be particularly frustrating for established businesses that were enjoying success up until recent events. Creativity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. In a way, brands need to think of themselves as media companies. Facebook’s 1.62 Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

ChowNow

MARCH 14, 2025

Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Leverage local SEO and help customers find your restaurant. Local SEO (Search Engine Optimization) ensures your website ranks higher in local searches. Aggregate online orders in one place to simplify management.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

OCTOBER 4, 2021

Manage Social Media. More consumers are looking to interact with brands on social media platforms. But just as important as starting your own social media account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites. Start a Food Blog.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

NOVEMBER 30, 2021

Increase Your Social Media Following. As a restaurant or bar owner, it’s important to keep up with social media. During the holiday season, you may choose to start a new marketing campaign across your platforms, so it’s important to make sure your social media accounts are easy to find and follow.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

Modern Restaurant Management

MAY 27, 2022

Alt text is important for SEO as it allows search engines to index the images correctly. A large image can slow load times, take up unnecessary space, and cause SEO problems, especially if displayed incorrectly on a device. Alt text is text inserted as an attribute in HTML that tells the web visitor what the image means.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media. The key is in the way they handle their social media. Loyalty Rewards. What can 7shifts do for you? Menu Promotion.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

OCTOBER 9, 2020

Utilize SEO Search engine optimization (SEO) helps people find your website via Google and other search engines. Follow these SEO best practices to ensure your restaurant’s website ranks high on SERPs: Add a blog to your website and update it regularly. Social media is a great place to engage with customers.

Design 397

Design Online Ordering Social Media Mobile Ordering 397