7 Shifts

NOVEMBER 24, 2024

Tools to use for market research Surveys, social media, your website, and direct interaction with diners can help you gather data on customer preferences and dining habits. SEO analytics Aside from social media, your website’s SEO performance is also a valuable tool for market research.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

OCTOBER 30, 2023

What Is Restaurant SEO? When people talk about restaurant SEO, what they’re actually referring to is “local SEO.” ” First, let’s define SEO—then we’ll cover local SEO. Local SEO is like regular SEO, but its goal is to focus on a specific area.

SEO 486

SEO Website Management Online Ordering Information 486

Modern Restaurant Management

DECEMBER 10, 2020

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Focusing on local SEO.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 12, 2025

Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Whatever your story is, share it through your website, menu descriptions, and social media to build a stronger emotional connection with your audience.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 10, 2021

You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. Make Use of Local SEO and Content Marketing. How much do you spend on creating your website and promoting it online? Let the pictures speak a thousand words. Create a Conversation Trigger.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JUNE 24, 2021

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Think for a moment about your restaurant’s current online presence.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

MAY 28, 2021

But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Optimizing your website and social media pages. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

ChowNow

MARCH 14, 2025

Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Leverage local SEO and help customers find your restaurant.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The same applies to websites on other platforms like WordPress or Drupal.

Social Media 454

Social Media SEO Online Ordering Website Management 454

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

JUNE 10, 2020

A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. Maintaining your social media, SEO and blogging efforts represent the bare minimum needed to remain relevant in your customer’s eyes. Work on Your Website. Many may not have even had such a plan.

Hospitality 518

Hospitality Marketing Social Media SEO 518

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Next Restaurants

JULY 23, 2021

Hence, here are the five tips to write an SEO plan for your restaurant’s website. #1 The first and probably most important rule of creating a great SEO plan is research. When you know who your competition is and what they are doing, it is much easier to set up your own SEO strategy to get ahead of your competitors.

SEO 179

SEO Website Management Email Marketing Social Media 179

7 Shifts

OCTOBER 9, 2020

This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

Modern Restaurant Management

AUGUST 28, 2024

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Solicit feedback and involve your guests in the planning process.

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

7 Shifts

OCTOBER 28, 2024

You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. Encourage them to leave positive reviews on platforms like Google and Yelp.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 4, 2021

Manage Social Media. But just as important as starting your own social media account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites. This means making sure there are links to the website and menu, and ensuring that the phone numbers and address information are all up to date.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Restaurant365

MARCH 4, 2022

Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Practical Website Design.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Social Hospitality

MARCH 27, 2020

Hilton Hotels had to furlough much of its staff and has set up a website for those employees to find work. Take advantage of campaign management software to schedule these posts ahead of time and keep your messaging aligned. Consider upgrades to premium rooms or combine some form of a package deal that’s all-inclusive.

Hospitality 454

Hospitality Marketing Travel Hotels 454

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. THE WEBSITE BUILDER FOR INDEPENDENT RESTAURANTS Now, ChowNow will launch premium restaurant websites built by our experts and optimized for ordering. It’s super user-friendly and so professional looking. .”

Website Management 195

Website Management Mobile Ordering SEO Online Ordering 195

7 Shifts

OCTOBER 22, 2019

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. Link your official website in the space provided.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JULY 20, 2022

The right partner should be able to employ all the local search-specific tools and content management solutions that exist today. This starts with the basics—are your hours up to date, menus and address correct, and website driving to the correct URL? Ensure you have a good content partner in place.

Advertising 474

Advertising Consumer Goods Transportation Retail 474

7 Shifts

OCTOBER 17, 2019

While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Fortunately, website design platforms like WordPress, Squarespace, and Wix are lowering the barrier to entry to web design. Not convinced?

Demo 240

Demo Website Management Online Ordering SEO 240

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal.

Seating 221

Seating Email Marketing Marketing SEO 221

EATER

MARCH 1, 2021

Following a heated debate on Twitter, the site has been replaced with an apology Over the weekend, product manager and engineer Tom Redman announced on Twitter that he and two friends were launching Recipeasly, a website for those looking to collect online recipes without having to read the many words of the recipe’s creator.

Website Management 321

Website Management 2021 Advertising SEO 321

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Google/Website marketing You have all the things that are required of you to make the bar look appealing.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

MAY 23, 2024

This is a restaurant revenue management strategy that can help ensure optimal ingredient usage and prevent over-portioning. It can also be a great step to creating more accurate inventory management! You want to focus your SEO efforts on targeting people around your area, a.k.a.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Goliath Consulting

SEPTEMBER 28, 2021

Google My Business enables you to manage and optimize your Business Profile on Google. 1 It also allows you to use Google My Business listings and advanced SEO tools. As explained before, Google My Business is a tool that helps business owners optimize and manage their Business Profile on Google.

SEO 195

SEO Website Management Food Safety Customer Service 195

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. podcast website. podcast website. podcast website. podcast website. The solution is simple: Podcasts! The Garnish by Toast.

Coaching 195

Coaching Website Management Email Marketing Retail 195