Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

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Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. This means fast-loading and easy to navigate on a phone while on the go.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

FEBRUARY 21, 2025

The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

JULY 21, 2020

Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. This allows diners to view menus or restaurant guidelines on their mobile device.

Marketing 520

Marketing Mobile Ordering Food Safety Communication 520

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Optimize the website for mobile screens. Send Relevant Emails.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 13, 2025

Is online ordering inefficient? Too many missed reservations? A smart reservation and waitlist system can help. Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Are labor costs too high? Consider your budget.

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2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

JANUARY 31, 2025

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S.

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Marketing Loyalty Program 2025 2024 221

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Direct Mail Campaigns. Promotions.

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

Modern Restaurant Management

APRIL 17, 2023

Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market.

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Mobile Ordering Cash Management Online Ordering Front of House 518

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 520

Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

FEBRUARY 17, 2025

This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyalty programs, reservation systems, inventory management, and payroll.

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Loyalty Program Mobile Ordering Customer Experience Customer Service 221

ChowNow

MARCH 7, 2025

With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!

SEO 195

SEO Online Ordering Mobile Ordering Website Management 195

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. The Power of Mobile-First Design. It's no secret that millions upon millions of people own smartphones, tablets and other types of mobile devices these days. Therefore, you need to make sure that your menus are easily readable on any mobile device a customer happens to be using.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Back of House 585

Modern Restaurant Management

JUNE 12, 2024

and Canada, found that technology such as interactive digital menus, in-restaurant mobile apps, and augmented reality experiences are playing a vital role in empowering restaurants to stay relevant and meet the evolving needs and expectations of diners. When was the last time you placed an order in a restaurant app for curbside pick-up?

Loyalty Program 473

Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JULY 3, 2024

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.

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SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

SEPTEMBER 14, 2022

You are sitting in your favorite restaurant and have placed an order on a tablet at your table. After a few seconds of placing the order, a notification appears on your messaging app. Ding* ‘Your order is being prepared by Chef Bot 19 and will be delivered to your table in approximately 19 minutes.

Front of House 528

Front of House Mobile Ordering Loyalty Program Back of House 528

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.

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Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. Customer-facing chatbots provide instant assistance to customers and can be used to address inquiries, facilitate reservations or to place orders.

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

Modern Restaurant Management

OCTOBER 7, 2021

Reservation processing. Having a retail management tool with a mobile application, for instance, reduces the need for wait staff to move around when communicating with each other. In addition, operators can use a digital system to take orders instead of writing them down. Reservation Processing. Kitchen operations.

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Technology Operations Food Safety Kitchen Safety 492

Modern Restaurant Management

MARCH 12, 2021

Restaurants have made great strides in the digital realm—from contactless payments to online ordering—but 32 percent of them feel like they could add to their technology stack to optimize operations. Restaurants should have a robust marketing strategy and strong online presence to attract new customers these days.

Mobile Ordering 493

Mobile Ordering Front of House Communication Online Ordering 493

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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Advertising Mobile Ordering Website Management Customer Service 491

Modern Restaurant Management

FEBRUARY 12, 2021

Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Implement an online reservation system. Contactless ordering and payment available. Position your restaurant in the market.

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Design Online Ordering Mobile Ordering Reservations 520

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

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Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Perhaps treat them preferentially by allowing them to make reservations before others. Loyalty Lessons Learned.

Loyalty Program 508

Loyalty Program Mobile Ordering Online Ordering Customer Experience 508

Modern Restaurant Management

FEBRUARY 3, 2022

From managing an off-premise presence with online ordering platforms to navigating the labor shortage and keeping costs down, it’s clear from the emerging trends we are seeing that technology is at the heart of helping FSRs not only survive but make gains during these extremely challenging times.”

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Loyalty Program Online Ordering Cash Management Point of Sale 486

Modern Restaurant Management

AUGUST 9, 2022

Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image. Special deals : Restaurants learn so much from a customer’s order.

Loyalty Program 503

Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 503

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

MARCH 17, 2022

A smaller menu might limit ordering options but not the ability for restaurants to wow their guests. Plus, integrating guest management and order analytics tools can unlock the potential of limited menus for highly targeted customization. Upsells and Marketing Automation to Drive Revenue.

Seasonal Menu 472

Seasonal Menu Mobile Ordering Food Order Menu 472

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data. Heloise Blaure, founder of HomeKitchenLand.com.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. With the least marketing efforts, the results in such a situation are quite high.

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Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

JANUARY 3, 2022

In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts. This information can vary from menus to external links for reservation bookings. Less effective marketing campaigns due to a deterioration in the quality of customer personas.

Customer Experience 553

Customer Experience Consumer Goods Customer Service Mobile Ordering 553

Modern Restaurant Management

SEPTEMBER 30, 2020

More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. Most Important safety initiatives.

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2020 Mobile Ordering Guest Recovery Customer Service 474

7 Shifts

DECEMBER 18, 2023

Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush. Many customers also appreciate the quick and user-friendly process of ordering on a kiosk. Your team can also adjust reservations directly.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

JULY 1, 2021

As more Americans become vaccinated, a rapid resurgence of diners are clamoring for reservations at restaurants across the country. Almost one in four Americans (22 percent) say that the ability to join a virtual waitlist before they arrive would convince them to dine in, while 17 percent noted that contactless ordering would inspire a visit.

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Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 443