Social Hospitality

FEBRUARY 25, 2021

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. Your online menu is the crux of your restaurant’s digital marketing efforts.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 212

Marketing Mobile Ordering Online Ordering Customer Experience 212

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. However, relying on your restaurant's Facebook page or Instagram just won't cut it.

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

AUGUST 22, 2024

A Ghost Restaurant take orders through online apps (like Uber Eats, Grubhub, and Skip the Dishes) and prepare food exclusively for pick-up, take-out and delivery customers. Savvy restaurateurs have developed the virtual restaurant concept alongside the exploding third party delivery app market to capture incremental revenue increases.

Online Ordering 370

Online Ordering Customer Service Delivery Food Order 370

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Modern Restaurant Management

MARCH 11, 2022

Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters.

2022 208

2022 Marketing Fast Casual Mobile Ordering 208

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. The advent of cloud technology has majorly driven the development of advanced cloud-based POS systems that can facilitate online ordering, inventory management, and digital payments.

POS 179

POS Marketing Point of Sale Cash Management 179

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Does this type of marketing work in 2022?

Marketing 203

Marketing Email Marketing Social Media SEO 203

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 459

License Hiring Equipment Small Business 459

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace. It can also give you fresh ideas and perspectives.

Marketing 197

Marketing SEO Social Media Mobile Ordering 197

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

APRIL 15, 2020

Foot traffic has dropped for the majority of restaurants in North America, with revenue switching to online ordering and pickups instead. The order can be placed through the phone or online, and in both cases can notify the user through text and/or email that order is ready to pick up.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 203

Marketing Social Media SEO Front of House 203

7 Shifts

DECEMBER 18, 2023

Slack is a more general employee communication tool that also makes it easy to connect online. Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush. Your team can also adjust reservations directly.

Management 397

Management Management Email Marketing Point of Sale 397

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1. Owned by Doordash.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

JANUARY 26, 2021

Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. diners prefer to view menus, order, and pay for their meal using their phones rather than interacting with servers during the pandemic. For both safety and ease, there isn’t a better option.

2021 370

2021 Front of House Social Media Mobile Ordering 370

Lavu

NOVEMBER 27, 2024

Want to set up online ordering for your restaurant but don’t know where to start? Make sure that the online ordering system integrates into your POS Set Up Payments : Use secure gateways to offer multiple payment options and protect customer transactions.

Online Ordering 78

Online Ordering Ordering Email Marketing POS 78

Embrace the Suck

JANUARY 20, 2021

In fact, this market adjustment is needed. Online ordering was another savior to restaurants that fought to keep the sales coming in without personal contact—it’s only going to increase in demand. If you don’t have online ordering, you should look into it. I did not see this curveball coming.

Social Media 417

Social Media 2001 Online Ordering Take-out 417

7 Shifts

OCTOBER 21, 2021

Virtual restaurants, also known as ghost kitchens, cloud kitchens, or dark kitchens, are a relatively new concept that's growing alongside the delivery app market. These restaurants take orders through online apps and use 'ghost kitchens' or virtual kitchens that offer virtual menus to take-out customers.

Fast Casual 370

Fast Casual Food Truck Casual Customer Service 370

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. But smaller restaurants also have to worry about keeping the budget intact.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. For example, a brand may prepare a bulk of their ingredients in a commissary kitchen, and assemble to order in a ghost kitchen. Testing a proven restaurant concept or idea in a new market. Kitchen Pods.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. Online Reservations and Ordering : Utilizing online reservation systems and digital ordering platforms allows restaurants to collect customer data during the booking or ordering process. Surprisingly, 88 percent of U.S.

Seating 180

Seating Innovation Marketing Loyalty Program 180

7 Shifts

FEBRUARY 18, 2021

Recommended Reading: Surprising Ways that Tech Can Help Evolve Your Restaurant How 7shifts enables that success with its platform PJ: “We always have been in terms of working with and plugging in with the best providers on either side of us, in terms of point of sale, payroll and online ordering, back of house.

Technology 370

Technology Back of House Consumer Goods Online Ordering 370

7 Shifts

FEBRUARY 10, 2023

When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. Then we started to tell our own story online. What do you use for marketing? What about email or text marketing? Marqii gives us better control over our online information. The list goes on.

Social Media 370

Social Media Email Marketing Technology 2007 370

7 Shifts

AUGUST 18, 2021

Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. Engage with them online. Given how prominent technology is in our day-to-day lives, there's a pretty big chance you'll see, or read, about your customers' experience online.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). This applies to in-person asking as well as online forms. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ??

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. These are either percentage-based or fixed dollar costs that go to marketing and operations for the entire business. A strong franchisor-franchisee relationship can be a thing of beauty.

Franchise 435

Franchise Franchising Email Marketing Communication 435

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 16, 2022

As a result, the use of self-ordering kiosks and QR codes during the pandemic went up by 750 percent, with 77 percent of survey respondents saying they would prefer contactless ordering and payment once the pandemic ends. consumers being new to ordering meal delivery services (up from 47 percent in March 2021). Lessons Learned.

Online Ordering 188

Online Ordering Point of Sale Management Management 188

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 221

Email Marketing Marketing Coupons Customer Service 221

7 Shifts

MARCH 10, 2021

The pandemic accelerated the rise of contactless solutions like mobile ordering and payment and self-ordering kiosks. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers.

Management 370

Management Management Small Business Email Marketing 370