This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. "Marketing doesn’t stop at getting guests in the door – it’s about building long-term relationships," Eng said. "Word
The crime in our industry is that many operators (most operators) do not know how much power they have over their vendors. This is an exercise that every operator should do at least once a year, and there is no better time to start than the start of a new year. This isn’t a knock on them. That’s a different story.
Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. To truly connect with a local audience, creativity and community involvement are key.
Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Share in Email Blasts Integrating video testimonials into your email marketing campaigns makes the communication more personal and engaging.
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
However, to ensure restaurants can deliver on these innovations, streamline their operations, and reduce costs, there’s a clear requirement for new solutions – cellular signal boosters – to ensure complete connectivity inside restaurants. This is because cellular coverage can often be patchy within buildings.
One of operators most difficult challenges is balancing restaurant operating costs without compromising the food, service, and customer experience that makes your restaurant unique. The Three Types of Restaurant Operating Costs Before you can start paring down expenses, you have to understand what youre actually spending and why.
Think of them as your restaurants vitals: they help you monitor the health of your business in real time, so you know where to adjust operations before problems become expensive. Lets dig deeper into the 11 Key Performance Indicators every restaurant operator should track and know. Subtract all your expenses to get your Net Profit.
Download this FREE eBook to learn how successful restaurant operators are using technology to cut costs, drive revenue and grow their businesses. Own your marketing service. In the e-Book, you'll learn how to: Maximize and leverage your customer data. Create and expand services and make the most of your restaurant's resources.
Opening a restaurant in competitive markets like South Florida is no easy task. In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. Bureau of Labor Statistics.
Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”
When this happens in restaurants, it can harm the feeling of collaboration necessary to achieve peak operational efficiency. Kitchen staff : The kitchen staff is perhaps the most integral part of a restaurant operation to the guest experience — after all, what do people go to a restaurant for if not to eat?
As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Let’s explore how these trends can help restaurant operators thrive in the year ahead.
Whether it was building Family Meals, developing To-Go Cocktails or attempting to master the art of Delivery, the past two years taught us as operators to think differently & to constantly look for ways to innovate within our four walls to generate revenue.
In this guide, youre going to learn: The key components of effective restaurant operations management Common challenges restaurant owners face (and how to solve them) Best practices to run a more efficient and profitable restaurant Lets explore what it takes to manage restaurant operations like a pro.
Connecting with the consumer through loyalty programs and better customer data is a key focus for operators – more than seven in ten restaurant leaders (71 percent) are planning to increase investment in their loyalty or reward programs to keep customers close over the next 12 months. ” A Year of Challenges U.S.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. After a challenging 2024, it’s promising to see restaurant operators looking ahead to 2025 with optimism.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Similar to most operators, you likely have been forced to get by with a smaller crew on every shift, scaling down where you can. But in this job market, how can you foster a more productive and desirable workplace? But cutting back on quality, safety, service, or cleanliness isn’t an option. Asking more from your staff isn’t either.
And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!
As the QSR industry becomes increasingly crowded, understanding operations from the inside out is more crucial than ever. As competition intensifies, companies must innovate and streamline operations to stay ahead. Here are my top tips on driving streamlined operations that generate results.
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. Instead of focusing on growth, restaurant operators spend their time fixing problems that shouldnt exist in the first place. But it doesnt have to be this way.
That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
By combining proactive planning, strategic menu adjustments, operational efficiency, and strong vendor relationships, businesses can effectively manage these challenges while prioritizing customer satisfaction and food safety. Regular Price Monitoring Implement a weekly review of ingredient costs to stay informed about market fluctuations.
For example, we have partnered with the cause-marketing program GiftAMeal, which turns a customer engagement into real-world impact — every photo shared results in a donation to the local food bank. Gen Z customers have a wealth of options, and their purchasing decisions reflect their values.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
A manager who can adapt to new trends, customer needs and operational challenges will ensure the restaurant continues to stay competitive in their market. Being Customer Centric Many times, when hiring a manager, the owner or hiring individual looks for someone who can handle the operations side of the business.
Today, the Michelin Guide continues to explore new markets and broaden its global influence. How Michelin Ratings Work To understand where the Michelin Guide might expand, it’s essential to first grasp how its rating system operates. This article delves into the guide’s past expansions and examines where it might go next.
Amid these potential disruptions, operators need a fresh approach to managing food costs. Currently, owners and operators across the country are grappling with: Worker Shortages : The restaurant industry is facing a severe labor crunch, with 45 percent of operators reporting they need more employees to meet demand.
Modern Restaurant Management (MRM) magazine asked Zabaneh to elaborate on best practices restaurant operators should put in place now. What can restaurant operators do to bring in new guests and keep them coming back for more? For back of house, operators should focus on tech that drives speed, efficiency, and cost savings.
Staffing and retention is often cited as a main pain point by restaurant operators. One industry insiders says pay increases are just part of the package as operators are increasingly leveraging benefits to differentiate themselves. "Our Put systems in place to ensure operational efficiency and clarity for your team. . "To
Long after the restaurant industry felt the most significant impacts of the pandemic, echoes still reverberate in the form of workforce realities and operational challenges. ” Perhaps unsurprisingly then, many restaurant operators cited a lack of qualified and committed applicants as a significant obstacle.
Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customer service. When integrated with other systems, it allows for easy syncing with online orders and real-time inventory management, making operations smoother and more organized.
The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners. So, how can restaurant owners and operators reduce these risks? And the list goes on.
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. According to Statista , the global online food delivery market size was valued at $151.5
To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. To keep guests coming back, operators must provide a value proposition where convenience, quality, and personalization are all part of the equation. Have guests’ needs changed?
” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. Despite the bite from inflation, TouchBistro’s 2024 U.S.
These changes are driven by a combination of consumer demands, technological breakthroughs, and the industry’s need to adapt to economic and operational challenges. From reimagining workflows to enhancing guest interactions, technology is shaping how restaurants, bars, and hospitality businesses operate.
Bar and restaurant operators often face tough dilemmas, ranging from the daily question, “Should we be mixing more drinks or turning more tables?” With today’s technology, bar and lounge operators can have the best of both worlds. This question often stymies operators eager to increase revenues.
It ensures process consistency and simplifies operations across multiple sites. Operations at Multiple Locations Technology makes managing numerous locations easier in many ways: Centralized Management Systems: Managers can manage multiple locations from one platform. Use these solutions for your daily operations if you want to win.
Despite 93 percent of QSR operators indicating they raised prices in 2024, nearly two-thirds (64 percent) reported increased traffic across all dayparts, according to TransUnion’s QSR Industry Report: Bridging the Affordability and Profitability Gap.
A new year is creeping up on us again, bringing fresh opportunities—and challenges—for restaurant operators. Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content