The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Goliath Consulting

DECEMBER 12, 2024

The holiday season brings bustling crowds, higher sales, and festive celebrations, making it a prime time for restaurants and bars. These best practices can help you maintain a safe and enjoyable environment during this busy season. These best practices can help you maintain a safe and enjoyable environment during this busy season.

Bar 195

Bar Cash Management Seasonal Menu Email Marketing 195

Modern Restaurant Management

DECEMBER 20, 2023

So how do you thrive in a customer-driven competitive market? An integrated marketing strategy can establish the groundwork for curating memorable dining experiences, further fostering brand loyalty and generating positive word-of-mouth to grow your business to new heights. The industry is projected to reach $1.2

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Simplified Menus. Menu variety plays a substantial role in every dining experience. Health-Conscious Food Will Dominate Menus.

2022 547

2022 Customer Service Online Ordering Website Management 547

ChowNow

FEBRUARY 13, 2025

Too many missed reservations? A smart reservation and waitlist system can help. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. Customer-facing chatbots provide instant assistance to customers and can be used to address inquiries, facilitate reservations or to place orders.

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

Modern Restaurant Management

SEPTEMBER 11, 2023

Personalized Marketing AI enables restaurants to create personalized marketing campaigns based on customer data. By analyzing customer preferences, dining habits, and feedback, AI chatbots can send personalized messages to engage customers with new menu items, exclusive offers, and meal recommendations.

Technology 538

Technology Seasonal Menu Online Ordering Customer Service 538

Modern Restaurant Management

MARCH 17, 2022

One such solution has been shrinking restaurant menus. This past year, 60 percent of restaurants reported reducing their menu size , citing a 23 percent drop in the number of items. A smaller menu might limit ordering options but not the ability for restaurants to wow their guests. Advanced Customization On- and Off-Premise.

Seasonal Menu 472

Seasonal Menu Mobile Ordering Food Order Menu 472

ChowNow

MARCH 28, 2025

These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. These botsoften built into your website or online ordering platformcan handle tasks like: Taking reservations Answering FAQs (Are you open on Mondays?)

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

JANUARY 26, 2022

On Valentine’s Day, restaurants fill up quickly with reservations from couples eager to spend a romantic night together. Create a Prix Fixe Menu. A prix fixe menu features a fixed multi-course meal that is served to all customers on a specific night, often for holidays like Christmas and Valentine’s Day.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

ChowNow

MARCH 14, 2025

On the flip side, poor operations can lead to inefficiencies that snowballlike staffing issues that slow down service, supply chain mishaps that throw off the menu, or rising costs that eat into profits. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. A Link Page solves this problem by hosting a menu of links accessible with one evergreen link. Link in bio.”

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

Modern Restaurant Management

JUNE 15, 2022

By July 2021, OpenTable reported that reservations had returned to normal after plunging by two-thirds during the pandemic. If you happen to own a casual dining establishment, it’s even better: The global fast casual restaurants market is expected to grow by $186.27 And things are only looking up for the industry.

Casual 520

Casual Design Fast Casual Outdoor 520

Modern Restaurant Management

AUGUST 9, 2022

It’s an easy way to share a seasonal menu or share a special offer. Marketing and operations : Marketing efforts can be greatly enhanced thanks to the convenience of reaching diners in their hands. Customers can ask any questions about safety protocols or menu options right away.

Loyalty Program 503

Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 503

Modern Restaurant Management

SEPTEMBER 9, 2020

shows Starbucks is wisely wielding the power of a popular seasonal weapon—The Pumpkin Spice Latte (PSL) to drive more customers into its stores as the summer winds down. While the PSL is a seasonal beverage reserved for the autumn months, Starbucks has offered it earlier and earlier every year.

Guest Recovery 395

Guest Recovery Seasonal Menu 2019 Beverage 395

SpotOn

NOVEMBER 21, 2024

The holiday season is just one blink of an eye away. Thankfully, you still have time to strategize for the holiday season so your restaurant runs smoothly and your guests and employees are happy. Here are six ideas to help capitalize on the holiday season. For the restaurant industry, it can be challenging to manage.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

The Rail

NOVEMBER 4, 2022

Why not use it to your advantage with SMS marketing? And believe it or not, there’s massive untapped potential for this strategy: Roughly 60% of marketers aren’t currently taking advantage of text message marketing. Read on to discover how SMS marketing can change the game for your business. What is SMS Marketing?

Marketing 287

Marketing Loyalty Program Email Marketing Seasonal Menu 287

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. However, this can be very slow going.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

JULY 1, 2021

As more Americans become vaccinated, a rapid resurgence of diners are clamoring for reservations at restaurants across the country. Restaurant bookings in May were up 48 percent compared to May 2019, and revenues are increasing as on-premise dining picks up heading into a busy summer season. Tech Solutions Looking Forward.

Dietary Restrictions 443

Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 443

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 27, 2024

Expert Market’s survey results also revealed that labor shortages have been cited as a top concern for nearly a quarter (23 percent) of US F&B businesses, top chart. This finding from Expert Market’s 2024 F&B Industry Report sheds light on a clear culinary gap within the industry's workforce.

Food Truck 251

Food Truck Fast Casual 2024 Food 251

EATER

JANUARY 31, 2025

Almost everything written about the restaurant shoehorns in a mention of the roasted chicken with bread salad for two, a dish that the late chef Judy Rodgers added to the menu almost 30 years ago. Good luck finding a chicken that small, even at upscale organic markets; and regular grocery store birds often weigh around 6 pounds.

Seasonal Menu 248

Seasonal Menu White Paper 2004 Take-out 248

Modern Restaurant Management

DECEMBER 10, 2019

You can also minimize the heightened cash flow pressures of the peak season. There are various reasons for fluctuating payroll: Seasonality, high staff turnover, and varying hourly rates (depending on experience). Forecasting can help you set the appropriate budget, taking seasonality into account.

Cash Management 312

Cash Management Seasonal Menu Social Media Small Business 312

The Rail

JANUARY 28, 2025

Smart Cost-Cutting Strategies for Restaurants Effective inventory management requires a well-trained, organized team using consistent routines, streamlined processes, accurate par levels, menu cross-utilization, and reliable inventory software to minimize waste and maintain efficiency.

Cash Management 130

Cash Management Loyalty Program Inventory Waste 130

Modern Restaurant Management

DECEMBER 28, 2020

Regardless of the decisions made, there will inevitably be a big market for new and interesting packaging. Some of these innovations include digital menus, contactless payments, marketing solutions, and cloud-based POS. Using tech to better get your product to market (and seamlessly). Touchless pickup and payment.

2021 497

2021 Kitchen Safety Food Safety Mobile Ordering 497

Modern Restaurant Management

DECEMBER 28, 2023

As travel season approaches, we anticipate seeing more people lean into making their vacation destinations feel more like home, with an increase in activities like cooking while traveling! Diners prefer walk-ins to reservations : Diners were more spontaneous and made more plans to meet up and walk into restaurants.

2024 474

2024 2023 Food Order 2013 474

SpotOn

JANUARY 14, 2025

Restaurants weren’t always about exclusive reservations and expertly fused small plates. Thanks to accessible reporting from Soup’d Up’s quick service restaurant POS , Gordon knows what’s popular and lets those numbers steer her daily menu. ” Renee Gordon is no historian.

Operations 98

Operations Front of House Back of House Seasonal Menu 98

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation.

Management 367

Management Management Operations Mobile Ordering 367

Restaurant Engine

MARCH 12, 2025

Take your restaurant marketing to the next level with AI tools. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. Heres how to optimize your marketing with AI.

2025 52

2025 Marketing Loyalty Program Email Marketing 52

7 Shifts

DECEMBER 18, 2020

Instagram is an important part of any business’s marketing strategy in 2021 , but you might be wondering how the social media platform can make an impact on your restaurant. That’s why Instagram for restaurants is such an important tool to have in your marketing plan. Go behind the scenes in your kitchen.

Social Media 397

Social Media Customer Service Take-out Seasonal Menu 397

EATER

SEPTEMBER 23, 2024

It’s a tedious but worthwhile process: drying mushrooms, vegetables, and herbs, making pickles and slaw, and preserving garlic blossoms and coriander seeds in airtight jars before these ingredients vanish with the end of the season. They source according to the schedule of the crops growing nearby, the waning and waxing seasons.

Seasonal Menu 317

Seasonal Menu Food Supply Sourcing Agriculture 317

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation.

Management 352

Management Management Operations Mobile Ordering 352

EATER

JANUARY 21, 2021

“We had a lot of success with meals that weren’t really beholden to a menu,” she says, noting that both the chefs and the customers seemed to enjoy trying something new. Growers sell farm shares at the beginning of the season to people who become regular patrons and recipients for the perishable food.

Seasonal Menu 317

Seasonal Menu Online Ordering Point of Sale Back of House 317

7 Shifts

JULY 24, 2020

That’s why our teams—who specifically work to improve restaurant operations, performance, and staff happiness—have curated a 7-course menu of the best books about understanding restaurant management. So pull up a chair and take a deep dive into some of the most insightful and actionable tips from the best in the business. Author: J.W.

Book 370

Book Management Management Restaurant Law 370

Modern Restaurant Management

AUGUST 5, 2020

TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. ” Tyga Bites Launches. ” Tyga Bites Launches.

Food Safety 527

Food Safety Mobile Ordering Online Ordering Kitchen Safety 527

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 5, 2019

It helps to cut the customer’s path to your contact information, offers, reservations, and more. It allows you to provide a menu link that helps customers immediately connect with your restaurant and make a faster decision. It allows customers to make direct reservations without having to go to a third party page or the website.

Website Management 253

Website Management Customer Service Customer Experience Book 253