Modern Restaurant Management

JANUARY 21, 2020

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. A well-thought-out social media marketing strategy can earn you additional customers and increase your overall income. Marketers tend to suggest 1 promotion for every 8-10 posts. And with what networks?

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 24, 2025

No-shows plague the UK hospitality industry, with 12-14 percent of restaurant reservations going unfulfilled, resulting in an estimated £17.6 Beyond the immediate lost revenue from empty reserved tables, these missed bookings disrupt carefully planned kitchen and staffing operations.

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Book Reservations Communication Customer Experience 385

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

DECEMBER 3, 2024

This holiday season, 67 percent of diners are seeking more than standard reservations, with themed holiday meals (44 percent) and multi-course feasts (39 percent) being the most popular options, according to a survey from Tock. Nearly half (49 percent) of respondents will be seeking a reservation during the 4 to 6 p.m.

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Reservations Book Customer Experience Dine-in 221

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

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Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? So, how can you shift your focus in more positive directions?

Marketing 568

Marketing Social Media Email Marketing Innovation 568

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

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Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. Online Reservations and Ordering : Utilizing online reservation systems and digital ordering platforms allows restaurants to collect customer data during the booking or ordering process. Imagine using advanced WiFi marketing technology in your restaurant.

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Seating Innovation Marketing Loyalty Program 450

Modern Restaurant Management

DECEMBER 31, 2024

” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. Limited time offers (LTOs) Eating out has moved from a once a week or special occasion treat to the everyday norm as diners try to keep up with all the dishes at their convenience.

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ChowNow

MARCH 7, 2025

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. Personalized marketing and promotions. You can increase revenue.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

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Email Marketing Marketing Coupons Customer Service 553

Modern Restaurant Management

FEBRUARY 13, 2025

There's growing interest in premium dining experiences, with prepaid reservations above $200 now representing 10.1 Increase in average prepaid value: The average prepaid reservation has increased 36 percent to $102 so far this year, up from $75 in 2024.²This percent in 2024. Prepaid bookings now represent 38.6

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2024 Fine Dining Book Reservations 221

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Marketing Loyalty Program Email Marketing Coupons 379

Modern Restaurant Management

NOVEMBER 4, 2024

It's not just about making customers come back — loyalty programs boost revenue, offer valuable insights about your diners, and give you that extra edge in today’s super-competitive market. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data.

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Loyalty Program Social Media Small Business Customer Experience 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. Customer-facing chatbots provide instant assistance to customers and can be used to address inquiries, facilitate reservations or to place orders.

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

ChowNow

FEBRUARY 13, 2025

The ways a website can drive more orders and reservations while cutting costs. Customers cant access an up-to-date menu, current hours, schedule a reservation, or place an online order. Having complete control of your brands story is how you stand out in a congested market.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Resist the urge to flood phones with messages day after day.

Communication 506

Communication Email Marketing Customer Service Reservations 506

Modern Restaurant Management

JULY 12, 2022

While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Consider how profitable and scalable your special menu items are with a cost/benefit analysis to ensure you’ll break even or come out ahead when the week is over. Be In Charge of Your Own Marketing.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Book Reservations, Join Waiting List. Promotions.

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Social Media Email Marketing Mobile Ordering Kitchen Safety 539

Modern Restaurant Management

JULY 3, 2024

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

JANUARY 26, 2022

On Valentine’s Day, restaurants fill up quickly with reservations from couples eager to spend a romantic night together. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Upsell with Valentine’s Day Specials.

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Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

AUGUST 3, 2021

Invest in your website with clear menus, ample dining room and food photos and include online ordering or online reservation options to serve both sets of customers. Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Keep it Fresh.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

Goliath Consulting

DECEMBER 12, 2024

Strengthen Cybersecurity Holiday promotions often drive an increase in credit card transactions and online reservations, putting data security in the spotlight. For special events, consider hiring temporary staff trained in crowd management. Manage Crowds and Capacity Crowded spaces can pose safety risks if not managed properly.

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Bar Cash Management Seasonal Menu Email Marketing 195

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Reservation and table management apps. Managing reservations and walk-in traffic can be one of the trickiest parts of running a restaurant.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

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Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MAY 20, 2020

It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. Email Marketing: Keep People Informed. Be sure to give people an incentive to sign up, too.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Point of Sale 585

Modern Restaurant Management

AUGUST 9, 2022

Today’s Happy Hour Special: Paying By Text Message. Special deals : Restaurants learn so much from a customer’s order. It’s an easy way to share a seasonal menu or share a special offer. Restaurants have been making a comeback while a global pandemic still clutches owners, staff, and customers.

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Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 503

ChowNow

MARCH 28, 2025

These botsoften built into your website or online ordering platformcan handle tasks like: Taking reservations Answering FAQs (Are you open on Mondays?) This kind of insight helps you make smarter decisionssuch as tweaking a recipe, retraining staff on a specific shift, or doubling down on a popular special.

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Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

JANUARY 18, 2023

Today, more guests expect special treatment – they want to have more of their needs anticipated before they even have to ask. These could, for example, help a waiter suggest a special Italian wine pairing to match a guest’s usual lasagna order. Personalization with Data. Doing More with Less.

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2023 Guest Recovery Email Marketing Customer Service 474

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 491

Advertising Mobile Ordering Website Management Customer Service 491

Modern Restaurant Management

SEPTEMBER 11, 2023

Personalized Marketing AI enables restaurants to create personalized marketing campaigns based on customer data. Chatbots can accurately process orders, suggest menu items, handle special requests, and even provide personalized recommendations based on customer preferences.

Technology 538

Technology Seasonal Menu Online Ordering Customer Service 538

Modern Restaurant Management

MAY 19, 2020

How you communicate this in your marketing will depend completely on your restaurant brand. Responses in different markets will differ as well, with certain communities and areas of the country harder hit than others. Do people need to make reservations in advance? Your restaurant brand is the promise you make to your guests.

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Guest Recovery Kitchen Safety Food Safety Email Marketing 474

Modern Restaurant Management

FEBRUARY 9, 2022

"Reservations are a mix of regulars and fresh faces as well. It is really giving Valentine’s Day a run for its money in terms of the number of reservations we see each year." “That is an example of a unique event that sees reservations fill up almost instantly.”

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Events 2010 Social Media Reservations 474