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Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
is a modern Japanese restaurant offering an authentic kaiseki tasting experience, as well as a seasonal cocktail bar with Japanese-inspired plates, and a members-only Japanese whiskey lounge. Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.
Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it? This is not some special type of email marketing. Highlight Your Menu.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. Move over “swicy.” ” “Swalty” has entered the chat.
With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Managing cash flow can be difficult for seasonal businesses.
With outdoor dining occupying the foreground, and bars and indoor dining taking a back seat to consumer preferences, it begs the question: what happens when it gets cold? So, what are some additional ways restaurant operators can swing with the seasons and make additional revenue? One key to making this a success is marketing.
Here are some thoughts: PRODUCT: Take a hard look at your menu. Ah…now this is where a well-seasoned, talented chef can help to save the day. Assign the task to your chef to create a menu that is exciting, innovative, delicious, accessible, and financially tolerable. Reverse engineer your menu from this perspective.
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.
Some trending concepts over the past several years have included more open seating, high ceilings, and exposed structure concepts. The qualities of the space must complement the menu options to deliver an unforgettable experience. Getting Creative with Outdoor Space. With the current climate of the U.S.,
If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. Plus, their reliance on high fees forces restaurants to either raise menu prices or accept smaller profits.
Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. To do this, restaurants will either need to use lower cost food items or raise menu prices. Another way to introduce price increases is to introduce new elements to the menu.
Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Get the word out to regulars and people curious about your restaurant.
This edition of MRM's "Ask the Expert” features advice from Buyers Edge Platform on the topic of menu engineering. Need to make menu changes? The best results right now can be discovered through the alteration of menus based on what consumers need now, and on what sells best. Keep in mind to keep the menu simple.
They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.
Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Set a budget ?? Plan your staffing ?????
Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. From smarter hiring to prepping for busy seasons, were sharing strategies that work across small bistros and bustling chains alike. Plan extra stock for busy seasons too.
In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.
” The program highlights include: Accessing US Foods’ proprietary technology to identify the right concept based on their unique, local market conditions. Leveraging US Foods’ knowledge and support in building and creating strong brands and digital marketing. They have hosted a United Way campaign for 40 years.
She has a background in restaurant management, so she already has a decent understanding of the industry and market she’ll be working in. Assuming that 80 percent of seats are filled for both sittings and that each customer orders something of average price, Chloe can establish a rough baseline calculation for a day’s trading.
They research potential new offerings extensively, preparing thoroughly before launching rather than rushing to market. They must connect to priorities across key operations, marketing, customer service and finance roles. Investors generally push hard for influence or even majority board seats directing strategy and operations.
By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Use this data to establish clear and specific goals and adjust your strategies as needed.
Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.
Staff scheduling, inventory management, menu analysis , guest satisfaction, profitability, and so much more rest on the shoulders of accurate restaurant forecasting. It's a disruptive experience for guests who need to take time to review the menu all over again and decide on a dish they might not enjoy as much. Factor in trends.
Moreover, a KDS helps prep stations focus on one task at a time, while managers can instantly identify which servers need assistance to turn tables or bar seats faster. Heading into football season, bartenders are akin to quarterbacks. A KDS can enable operators to serve more patrons effectively by keeping staff out of the weeds.
A great menu or location will bring customers into your restaurant, but stellar customer service is what will keep them coming back. Even seasoned restaurant professionals can use a refresher! Teach a hostess how to let someone know about a wait or a lack of availability in the customer’s desired seating area.
This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).
The brand’s commitment to each guest service experience is the focal point of upcoming menu innovation, value-based choices, and a portfolio of new organic food and beverage educational content. Top Marketer : Dan Farrell, Multi-units in MI. “The Juicey Awards are about honoring our passionate store owners.
58 percent of consumers rate healthy options on menu as important, with families rating this the highest at 74 percent, followed by Millennials at 71 percent. Featuring day and daypart tracking, this enables sales and marketing teams to measure performance and activation ROI to develop effective strategies.
For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments. During peak seasons, considering outsourcing certain services becomes a practical solution to ensure seamless operations. Not Quite Cyndi Lauper, but Brands Just Wanna Have Fun!
Thanks to accessible reporting from Soup’d Up’s quick service restaurant POS , Gordon knows what’s popular and lets those numbers steer her daily menu. Moving more product means more sales, and by optimizing her menu Gordon has increased daily sales by up to 35%. But you don’t have to feed them.”
It also continues its rapid growth internationally by adding franchise development deals for France, Morocco, Egypt, Kuwait, and Bahrain to its international market now totaling 64 stores. “It’s a very exciting time and we’re thrilled for new markets to experience our beloved handmade donuts in their own neighborhoods.
“Florida is an ideal market for us because there is an unmatched synergy between the sunshine state and our hometown of New Orleans, especially when it comes to tourism,” said David Mesa, Chief Development Officer for PJ’s Coffee of New Orleans. PJ's Hopes to Open 187 Locations Throughout Florida in Next 10 Years.
This partnership creates opportunities for Condado to expand into new markets beyond its Midwest roots and grow in its existing communities. ” With 15 locations in six markets across four states, Condado resonates with a broad audience through its come-as-you-are vibe and emphasis on delivering high-quality food and service. .
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. ” Tyga Bites Launches.
And while Vail Resorts poured millions into upgrading the chairs, vaunted local restaurateurs are working equally hard to make their own seats just as attractive. Mountain bike season begins in May, and Whistler now pulls in more visitors in summer than in winter, with the biggest crowds during August’s Crankworx Festival.).
Guests may enjoy a variety of seating arrangements, two bars, as well as private cabanas and daybeds offering bottle service and other five-star experiences. Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 million who spend $11.5 billion on average.
A Return to Normal The National Restaurant Association released its 2023 State of the Restaurant Industry report, which examines key factors impacting the industry including the current state of the economy, operations, workforce, and food and menu trends to forecast sales and market trends for the year ahead.
La Boqueria and its fellow markets are often crowded hot spots, but absolutely unmissable for visitors Barcelona’s markets draw crowds. Most stalls are run by families with deep knowledge about their products — products that are the foundation of the “market cuisine” sold at the many bars and small restaurants. to 8:30 p.m.
POS systems do more than handle payments they utilize POS data to help restaurants analyze and manage seasonal sales trends. By leveraging POS data, restaurants can adjust inventory, staffing, and marketing strategies to maximize profits during busy periods and minimize waste during slow seasons.
Features of the new restaurant design were determined following a thorough brand study on drive-thru operations and Guest habits, and include a double drive-thru lane, parking stalls for curbside pickup, a walk-up window, and patio seating. ” Franchise opportunities remain in areas across the U.S., Taco John’s International Inc.
Refresh Your Menu Summer is all about light, fresh, and flavorful foods. Diners are looking for meals that match the vibrant season, so now’s the perfect time to shake things up. Seasonal Ingredients: Incorporate fresh, local produce like tomatoes, corn, and berries into your dishes. Looking for more social media guidance?
Expert Market’s survey results also revealed that labor shortages have been cited as a top concern for nearly a quarter (23 percent) of US F&B businesses, top chart. This finding from Expert Market’s 2024 F&B Industry Report sheds light on a clear culinary gap within the industry's workforce.
In the long run, restaurants will have to be adaptable, with seating plans that expand and contract easily and quickly” (5). This flexibility will key as the cold season approaches (6). A big part of the trend of automation for customers will revolve around new payment and menu alternatives.
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