Social Hospitality

FEBRUARY 25, 2021

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. Your online menu is the crux of your restaurant’s digital marketing efforts.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations.

Book 195

Book Marketing Email Marketing Social Media 195

Culinary Cues

JANUARY 8, 2021

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Think about the technology sector as a prime example.

2021 467

2021 Social Media Kitchen Safety Restaurant Law 467

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

Embrace the Suck

JANUARY 20, 2021

In fact, this market adjustment is needed. Human beings are social creatures and we need each other. I want to you develop a wicked plan to be able to jump out of the gate and take market share as it opens up. It starts with social media. —wait for it—be social.

Social Media 417

Social Media 2001 Online Ordering Take-out 417

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. The Importance of Instagram.

2022 212

2022 Marketing Email Marketing SEO 212

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Social Media. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 212

Marketing Social Media Small Business Cash Management 212

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Meet your guests on social media. Such content showcases the brand favorably and works as social proof.

Marketing 203

Marketing Email Marketing Social Media SEO 203

7 Shifts

DECEMBER 18, 2020

Instagram is an important part of any business’s marketing strategy in 2021 , but you might be wondering how the social media platform can make an impact on your restaurant. That’s why Instagram for restaurants is such an important tool to have in your marketing plan. Go behind the scenes in your kitchen.

Social Media 397

Social Media Customer Service Take-out Seasonal Menu 397

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 8, 2024

Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try.

Marketing 180

Marketing Social Media Email Marketing Customer Experience 180

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Also, according to HubSpot, 71 percent of consumers are more likely to make a purchase based on social media referrals.

Fine Dining 208

Fine Dining Marketing Social Media Influencer 208

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

Social Hospitality

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. It’s important to understand that brand photography is more than simply taking photos.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

7 Shifts

DECEMBER 14, 2022

In the age of social media, anything is possible. Other Restaurant Marketing Resources. How is TikTok different from other social media platforms? The platform has joined the ranks of sites like YouTube and Pinterest, where users socialize with others and search and discover. The Platform. The Platform.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Culinary Cues

NOVEMBER 20, 2020

It seems that every time I check my email or flip through postings in social media – there is another restaurant, food business, or culinary school preparing to close their doors. Restaurants will need to respond, and they will. [] Profitability and Challenges with the Labor Market Will Eventually Find Common Ground.

Social Media 502

Social Media Education Email Marketing 2008 502

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 10, 2023

And we transformed it into a media company during a global pandemic in 2020. We became a global media company. Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. It’s an essential tool for our restaurant and media company. Before my “Oh S**t!”

Social Media 370

Social Media Email Marketing Technology 2007 370

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. This isn’t one of those cases.

Marketing 203

Marketing Social Media SEO Front of House 203

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

DECEMBER 17, 2020

Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ?? It’s essential that your restaurant’s social media presence is one that people want to follow. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ??

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 15, 2023

Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers.

Marketing 197

Marketing SEO Social Media Mobile Ordering 197

Modern Restaurant Management

NOVEMBER 3, 2023

At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. What Is Influencer Marketing? Essentially, influencer marketing refers to when brands collaborate with these highly followed individuals as a way of promoting their products or services.

Influencer 196

Influencer Book Marketing Social Media 196

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 212

Marketing Mobile Ordering Online Ordering Customer Experience 212

7 Shifts

OCTOBER 14, 2022

On social media, creators lament this “tipping fatigue,” creating fun, fictional scenarios where tip prompts appear after a doctor's visit or a friendly hangout that feels all too real. So while the social media outcry may seem exaggerated (as it usually is), “ tip-flation ” is real. “It fewer than a year ago.

Social Media 359

Social Media Fine Dining 2022 2015 359

Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. These photos will continue to give you a high ROI for years to come. Create a Conversation Trigger.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

JANUARY 26, 2021

He also operates Cali BBQ Media and hosts the Digital Hospitality Podcast, and is an advocate for digital hospitality as a means to grow your business. If you’re not sure what your customers are looking for, don’t be afraid to take to social media and ask them. Social media is more crowded than ever for restaurants.

2021 370

2021 Front of House Social Media Mobile Ordering 370

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? No matter the size, a brand always wants to gain more market share in order to secure higher profits.

Advertising 208

Advertising Take-out Marketing Social Media 208

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Social Media A good story, or a mouth-watering photo or video of a signature dish, makes audiences stop scrolling and take action.

Franchise 180

Franchise Franchising Marketing Social Media 180

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. That smartphone is your media center. You post that content online on all those different social platforms. That literally is a multimedia center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

SEPTEMBER 20, 2022

Marketing strategies and tactics can sometimes be an afterthought. The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. The trouble with these conventional social media channels is that their reviews are often biased and unfair.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business?

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370