ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

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Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke.

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

JANUARY 30, 2025

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

Social Media 386

Social Media Innovation Sustainability Marketing 386

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Here are five essential steps you need to take for a successful restaurant pre-launch. In fact, Influencer Marketing Hu b stated that businesses are making $5.78

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

Modern Restaurant Management

APRIL 3, 2025

Modern Restaurant Management (MRM) magazine reached out for a a deeper dive into Ashcraft’s franchising journey, learning why she feels it’s important to be present in her shop every day. I have a varied background in sales, marketing, and HR. It’s also very important that they respect and take care of each other.

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Presentation Franchising Franchise Online Ordering 450

Modern Restaurant Management

NOVEMBER 3, 2023

All it takes is one negative review or piece of criticism, and instantly, potential might customers turn away from your business and toward a competitor. What Is Influencer Marketing? Influencer marketing is essentially a two-way street. As a restaurant owner, you’ll know just how powerful word-of-mouth can be.

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Influencer Book Marketing Social Media 491

Modern Restaurant Management

JANUARY 10, 2025

As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. National brands have begun to flex by market utilizing this approach allowing them to compete with local concepts challenging the big chain persona.

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2025 Design Innovation Social Media 419

Modern Restaurant Management

JANUARY 20, 2025

Every year, culinary schools turn out tens of thousands of talented chefs who can create masterpieces on a plate, but many of them get blindsided by the financial realities of running a restaurant. Well, today we are going to explore some strategies to take some of that money out of your vendors pockets and put it in your pocket.

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Operations Beverage Point of Sale Pricing 418

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 508

Marketing Loyalty Program Customer Service Catering 508

Modern Restaurant Management

APRIL 11, 2025

Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. What should restaurant operators take away from the survey results?

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Loyalty Program Social Media Front of House Back of House 251

Modern Restaurant Management

DECEMBER 17, 2024

For instance, at GoTo Foods, we’re taking a “four-wall” strategic approach, where our brands offer personalized messages and tailored experiences for customers within physical locations, creating a cohesive, omnichannel connection that extends beyond digital touchpoints.

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2025 Loyalty Program Customer Experience Online Ordering 419

Modern Restaurant Management

DECEMBER 31, 2024

2025 Culinary Trends Ingredients on the Rise Takes On Tahini Known for its richer and toastier flavor, black tahini will be featured on menus with versatility ranging from black tahini noodles and black tahini ice cream to tahini lattes and cocktails on the beverage side. That’s where the NEXT Flavor Report comes in.

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2025 Beverage Fine Dining Guest Recovery 450

Culinary Cues

JANUARY 26, 2025

The next time you walk through your local supermarket, butcher shop, fish market or bakery, take a moment to think about this. If you enjoy dining out, its time you gave some thought to what it takes to prepare and serve those items that give you pleasure on the plate. look around and take it in. 50 per egg.

Food 440

Food Hotels Fine Dining Agriculture 440

Modern Restaurant Management

JANUARY 14, 2025

But it goes beyond figuring out how to source the freshest ingredients at the best price. With restaurant management software, operators can take advantage of: Inventory Contro l: Monitor ingredient levels, track usage patterns, and identify potential waste areas. To keep food costs under control, real-time insights are key.

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Management Management Food Seasonal Menu 450

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchising 450

Franchising Franchise Marketing Social Media 450

Modern Restaurant Management

OCTOBER 16, 2024

Legitimate users might use both their work and personal emails to take advantage of this once, but fraudsters will scale that approach to a whole different level. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants.

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Delivery Food Order Online Ordering Food Supply 417

Modern Restaurant Management

OCTOBER 17, 2024

The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners.

Insurance 417

Insurance Kitchen Safety Food Safety Employee Relations 417

The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Culinary Cues

SEPTEMBER 30, 2024

If you are part of a working couple, managing a budget, paying for a mortgage, supporting two cars, and probably still paying off your student loans, then does going out to dinner make sense? If you are going to invest in “dinner out” then this is where you would prefer to spend your money. You want to support them.

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Pricing Marketing Insurance Seasonal Menu 408

Modern Restaurant Management

DECEMBER 23, 2024

As we navigate these changes, one theme stands out: innovation. Sustainability Takes Center Stage Sustainability is no longer an optional value—it’s a demand from environmentally conscious consumers. Here’s the top five trends I see shaping the industry in 2025, starting with the growing role of automation.

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2025 Hospitality Bar Customer Experience 346

Modern Restaurant Management

APRIL 4, 2025

The third location started out as an upscale burger bar, but it just wasn’t connecting with the neighborhood so Murray recalibrated. Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

MARCH 5, 2025

My business plan laid out my steppingstones: open three artisanal ice cream shops, create synergy, and ride out the cash flow. We had another big decision to make: do we change who we are at our core to accommodate a co-packer’s production approach, or do we figure out how to remain small batch at scale?

Food 322

Food Back of House Consumer Goods Kitchen Safety 322

Modern Restaurant Management

DECEMBER 3, 2024

Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars.

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Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

FEBRUARY 14, 2022

It may sound like just an excuse to eat out, but experiencing the food and ambience of your competitors is essential to writing a persuasive restaurant business plan. They want to see that you have researched your market , and your competition is part of that market landscape. Marketing Techniques. Menu and Price Points.

Transportation 575

Transportation Social Media Menu Pricing 575

ChowNow

MARCH 28, 2025

These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Understanding How AI Works in Restaurants Lets get one thing out of the way: AI for restaurants doesnt mean robots taking over your kitchen or replacing your staff with machines.

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

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Ordering Email Marketing Social Media Online Ordering 195

Culinary Cues

APRIL 7, 2025

We (those who have invested decades in the business already) may complain about the current labor environment and question the level of commitment from a younger pool of candidates but I have rarely heard anyone attempt to define how it will all wash out. What is the projected profile of cooks and chefs moving forward.

Kitchen Safety 287

Kitchen Safety Food Supply 2030 Healthcare 287

EATER

NOVEMBER 12, 2024

The Lactation Network set out to establish a set of standards for restaurants to implement to ensure that they’re being welcoming to breastfeeding parents. And so Farrow’s organization set out to establish a set of standards for restaurants to implement to ensure that they’re being welcoming to breastfeeding parents.

Restaurant Law 328

Restaurant Law Education Food Supply Dine-in 328

Modern Restaurant Management

FEBRUARY 17, 2025

Eggs have become a staple item for innovation in quick-service restaurant entrees, and marketing trends like the emergence of all-day breakfast have significantly boosted egg demand.” "Take these opportunities to evaluate other P&L lines to see where you can capture some savings that can offset the cost of eggs. . "It's

Hospitality 221

Hospitality Food Supply Seasonal Menu 2025 221

Modern Restaurant Management

DECEMBER 5, 2024

As we approach the busiest time of year for in-store bakeries, flavors like pumpkin and peppermint take center stage across the country. Taking Advantage of Limited-Time Offerings Seasonal flavors extend beyond mere calendar changes; they are driven by consumer desires for limited-time offerings (LTOs).

Seasonal Menu 221

Seasonal Menu Consumer Goods Customer Experience Social Media 221

EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. We call it out. We are not trying to preach, we’re not trying to take up too much space.

Sustainability 324

Sustainability Sourcing Consumer Goods Seasonal Menu 324

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing 78

Marketing Loyalty Program Email Marketing POS 78