Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Build and Optimize Your Website. That needs to go.

2022 212

2022 Marketing Email Marketing SEO 212

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

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Design Online Ordering Mobile Ordering Social Media 397

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Create an awesome website.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 10, 2021

You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Create a Conversation Trigger. The logic here is simple.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. What You Can Do with Your Marketing Budget. Focus on Digital Marketing.

Hospitality 207

Hospitality Marketing SEO Social Media 207

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 459

License Hiring Equipment Small Business 459

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Former competitors are now part of the same umbrella company.

2022 208

2022 Marketing Fast Casual Mobile Ordering 208

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Manage Social Media. Accurate Brand Personality Representation.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. This isn’t one of those cases.

Marketing 203

Marketing Social Media SEO Front of House 203

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

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Management Management Operations Mobile Ordering 367

Modern Restaurant Management

JULY 21, 2020

It’s a new world for restaurant owners and managers. Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. The best part?

Marketing 208

Marketing Mobile Ordering Food Safety Communication 208

Social Hospitality

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Form a Commercial Team Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. But, if the most successful hospitality businesses invest more in marketing campaigns.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

JUNE 23, 2020

You’re responsible for marketing your in-house delivery effectively and reaching an audience or else you will not receive orders. You must establish a system for managing the orders that come in. You’re responsible for marketing your in-house delivery effectively and reaching an audience or else you will not receive orders.

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FOH Delivery Insurance Back of House 370

7 Shifts

FEBRUARY 15, 2022

And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. It should be front and center on our websites.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

MARCH 19, 2020

Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. If you don’t have anything in the financial budget for influencer marketing, there are other non-monetary incentives that you can offer!

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Influencer Marketing Social Media Online Ordering 213

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

AUGUST 22, 2024

Savvy restaurateurs have developed the virtual restaurant concept alongside the exploding third party delivery app market to capture incremental revenue increases. Because we feel your pain, we built this free staff availability template for restaurant managers to simplify and streamline scheduling.

Online Ordering 370

Online Ordering Customer Service Delivery Food Order 370

Modern Restaurant Management

APRIL 5, 2021

As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. A Think With Google study showed that even if they like the business, an amazing 50 percent of people will use that business less if the website is difficult to navigate on their phone. Forgetting About Mobile Users.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Other efficiency benefits include POS software that tracks staff time and inventory, saving time in daily operations preparing payroll, bookkeeping, and inventory management.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 151

Marketing Loyalty Program Email Marketing Coupons 151

Culinary Cues

FEBRUARY 18, 2020

So, wouldn’t it be safe to say that if you can manage a kitchen – you can manage any kitchen? Always a specialized space for members, the club setting maintained a market space for food that was based on tradition, classic preparations, and to a large degree a “food cost free zone”. The answer is emphatically – no.

Beverage 498

Beverage Events Food Order Website Management 498

Modern Restaurant Management

SEPTEMBER 20, 2022

How do I attract new customers, manage my costs and differentiate my establishment from the competition? Marketing strategies and tactics can sometimes be an afterthought. User-generated content is also more effective than influencer marketing because it reflects an authentic customer experience.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? Create A Successful Marketing Plan. Marketing for your restaurant is essential to running a successful business. There are several areas to focus on when creating an effective marketing plan , regardless of what your budget may be.

Operations 221

Operations Website Management Social Media Customer Service 221

Modern Restaurant Management

MAY 28, 2021

Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. People will start to associate you with your food when your marketing is done the right way. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 218

Social Media Website Management Mobile Ordering Food Order 218

7 Shifts

NOVEMBER 5, 2019

This post will walk you through creating, optimizing, and managing your restaurant business profile not only for single-site restaurants, but also multi-location restaurants and franchises. It even provides a “critic reviews” section from third-party, high authority websites. What is a Google My Business Account?

Website Management 253

Website Management Customer Service Customer Experience Book 253

7 Shifts

FEBRUARY 12, 2021

See What Your Local Market Looks Like. For example, a restaurant that does $1 million would look to sell from anywhere between $250,000 and $400,000, depending on the area and market With restaurant startup costs as high as they are, there are clear benefits of buying an existing restaurant over starting from scratch.

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License Equipment Certification Take-out 444