Modern Restaurant Management

JULY 3, 2024

The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

SEO 489

SEO Website Management Online Ordering Customer Experience 489

7 Shifts

NOVEMBER 24, 2024

For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.

Marketing 370

Marketing Social Media SEO Customer Service 370

Modern Restaurant Management

FEBRUARY 25, 2025

Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1 By incorporating non-branded keywords into their website, menu descriptions, and online listings, restaurants can capture more organic traffic and improve visibility in local searches. percent of searches were non-branded.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

DECEMBER 23, 2024

Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps.

2025 308

2025 SEO Social Media Front of House 308

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Brainstorm a list of those words and phrases and make sure they’re used conversationally throughout your website in blog posts, menu items, and other informative content. Have a Logical, Fast and Mobile-Friendly Website.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. The hours arent clear, theres no menu, and youre not even sure if the place is still open. Frustrating, right?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. One of the most common mistakes for restaurants is to have a menu available only as a PDF, which needs to be downloaded. Learn Some Basic SEO.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

NOVEMBER 15, 2023

Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Beyond just showing your menu, your website should offer an immersive experience. SEO is more than just a trend; it's a way to get potential customers to your website. It only exists online; customers can order food through a delivery app.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

ChowNow

FEBRUARY 21, 2025

Customers expect a smooth experience when theyre placing an orderif they have to pinch and zoom to read your menu or struggle to find the checkout button, theyll probably give up and order from someone else. Next, take a look at your menu. Thats where local SEO and direct online ordering come in.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 28, 2025

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO. Upload high-quality photos.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

FEBRUARY 22, 2021

Past : Paper menus were the norm. Restaurant websites showed PDF versions of their menu. Present : QR menus started appearing. This is done through creating high quality content on your website and leveraging the power of on-page SEO. Is it your restaurant or the name of the third party app or digital menu company?

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

ChowNow

FEBRUARY 12, 2025

Look at their pricing, menu offerings, branding, and customer reviews. Adapting to changing consumer behaviors: If diners are increasingly looking for healthier options or prioritizing convenience through delivery, adjusting your marketing and menu offerings can keep you ahead of the curve.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 508

Marketing Email Marketing Social Media SEO 508

7 Shifts

AUGUST 12, 2020

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Social Hospitality: Restaurants

AUGUST 11, 2023

Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. One of the key advantages of SEO for a restaurant business is the ability to stand out in local searches. By localizing it.

SEO 195

SEO Social Media Reservations Online Ordering 195

Modern Restaurant Management

JANUARY 24, 2023

When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web. Make sure that your contact information and business hours are updated regularly.

Social Media 493

Social Media Website Management SEO Customer Experience 493

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Promotions, local SEO, and social media ads can help bring more people through your door. Looking to promote new menu items? A well-planned budget helps you: Attract new customers by increasing visibility and awareness. Is brand awareness your main focus?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Web Diner

MARCH 21, 2025

Is your business in the menu? Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. This is where comprehensive category selection, menu details, and attribute settings become crucial.

SEO 62

SEO Website Management Audits Mobile Ordering 62

Modern Restaurant Management

NOVEMBER 24, 2020

Evaluate whether internal systems are running at their peak and identify opportunities to introduce new menu items or to open new locations. Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

7 Shifts

OCTOBER 28, 2024

Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. SEO (Search Engine Optimization): Optimizing your restaurant’s website for search helps people find you online. Encourage them to leave positive reviews on platforms like Google and Yelp.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Next Restaurants

AUGUST 5, 2021

This article will delve into how to optimize SEO for your restaurant’s YouTube channel. With a great SEO implementation, you’re able to land on top of YouTube search results and its related search. . You can include a screenshot of your video or use your menu to put it on the thumbnail. Include Closed Captions.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

JUNE 24, 2021

Can they view your menu online? Experts know how to engage customers and create communications that emphasize your restaurant’s unique offerings such as specialty and new menu items, loyalty programs, community involvement, and more. Think for a moment about your restaurant’s current online presence. Can customers find you?

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

MARCH 14, 2025

A well-optimized restaurant website makes it easy for guests to explore your menu, customize their meals, and check out in just a few clicks. If customers have to pinch and zoom to read your menu or struggle with clunky navigation, they may abandon their order before they even get started. Make mobile-friendliness a top priority.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? That’s because 41 percent of people prefer to order food online rather than in-store.

Marketing 508

Marketing Social Media SEO Front of House 508

Social Hospitality: Restaurants

FEBRUARY 25, 2021

Mobile Menus. Your online menu is the crux of your restaurant’s digital marketing efforts. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. One of the best ways to get an accurate Online Menu easily is have it tied to your standard dine-in menu.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

7 Shifts

OCTOBER 9, 2020

Menu - Your menu page is one of the most important pages of your restaurant's website. Rather than uploading a PDF of the menu, create a text-based web page for it. This method is mobile-friendly and makes your menu easily searchable. Can customers see menu items without zooming in on a PDF?

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

OCTOBER 4, 2021

Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. This means making sure there are links to the website and menu, and ensuring that the phone numbers and address information are all up to date. Keep Your Online Menu up to Date. Start a Food Blog.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

FEBRUARY 12, 2021

As a restaurant owner, you’ve put some serious thought into your interior design, menu development and ambience creation to make your guests feel comfortable and attract more people to visit. Represent the whole menu. Use Impressive Images to Showcase Your Menu. But have you thought about your website design?

Design 520

Design Online Ordering Mobile Ordering Reservations 520

Modern Restaurant Management

NOVEMBER 30, 2021

Positive reviews can also help build up your local SEO. Without good local SEO, your restaurant won’t show up to as many people in Google search results or on Google Maps. You can place QR codes on takeout menus, table tents, and more. Link to your Holiday Menu.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

Modern Restaurant Management

AUGUST 12, 2024

The technology not only can create content but also optimize it for SEO purposes to help target customers. Blog posts, newsletters, social media posts, and menu item descriptions are other ways restaurant owners can use AI to reduce labor costs and easily generate engaging content.

Audits 449

Audits Back of House Employee Relations SEO 449

EATER

MAY 2, 2024

In 2013, he convinced his father to overhaul the design with clear signage, windows, and an open layout, along with a new menu in Spanish, to appear more inviting to non-Korean patrons. Born and raised in Daegu, South Korea, Minae Seo moved to Mexico City, where her family had operated businesses for more than 30 years.

SEO 301

SEO Café Fine Dining Customer Experience 301