Modern Restaurant Management

DECEMBER 23, 2024

Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. You need to actively manage your reviews as a cornerstone of your business strategy.

2025 308

2025 SEO Social Media Front of House 308

Modern Restaurant Management

DECEMBER 10, 2020

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Focusing on local SEO.

Marketing 563

Marketing Social Media SEO Website Management 563

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 12, 2025

Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Look at their pricing, menu offerings, branding, and customer reviews. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

JUNE 24, 2021

Can they view your menu online? Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Can customers find you?

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

ChowNow

MARCH 14, 2025

Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Use high-quality images and compelling menu descriptions.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The same applies to websites on other platforms like WordPress or Drupal.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

MAY 28, 2021

But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Optimizing your website and social media pages. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 508

Marketing Social Media SEO Front of House 508

7 Shifts

OCTOBER 9, 2020

This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Navigate to your Google My Business profile, click the GatherUp plugin from your top Chrome menu, and drop this link into a URL shortener. Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Practical Website Design.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

OCTOBER 28, 2024

You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. Encourage them to leave positive reviews on platforms like Google and Yelp.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 4, 2021

Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Manage Social Media. But just as important as starting your own social media account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites. Keep Your Online Menu up to Date.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

MAY 31, 2024

But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This tool can help maximize your marketing efforts by saving you time crafting emails and managing guest segments. Let’s go over each category.

2024 221

2024 Marketing Email Marketing SEO 221

Web Diner

MARCH 21, 2025

Is your business in the menu? Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. This is where comprehensive category selection, menu details, and attribute settings become crucial.

SEO 36

SEO Website Management Audits Mobile Ordering 36

7 Shifts

OCTOBER 17, 2019

While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Fortunately, website design platforms like WordPress, Squarespace, and Wix are lowering the barrier to entry to web design. Not convinced?

Demo 240

Demo Website Management Online Ordering SEO 240

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Link your official website in the space provided.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal. Repeat Customers.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 18, 2024

This document will outline your bar's concept, menu, marketing strategy, and financial projections. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Goliath Consulting

SEPTEMBER 28, 2021

Google My Business enables you to manage and optimize your Business Profile on Google. 1 It also allows you to use Google My Business listings and advanced SEO tools. As explained before, Google My Business is a tool that helps business owners optimize and manage their Business Profile on Google.

SEO 195

SEO Website Management Food Safety Customer Service 195

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? Investing in an automated marketing solution, like ChowNow’s automated email marketing, can help keep expenses predictable and manageable.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

AUGUST 26, 2024

However, SEO is no longer enough due to high competition in the food industry. That’s why you should leverage Google Ads to showcase your restaurant and menu. The conversion rate measures the percentage of customers who see the ad and click through to the website.

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

Next Restaurants

SEPTEMBER 4, 2024

However, it’s not just about collecting reviews; it’s also about managing them. A well-maintained blog can drive organic traffic to your website by providing engaging content such as recipes, cooking tips, and behind-the-scenes stories. This content improves your SEO and positions your restaurant as an industry authority.

SEO 122

SEO Online Ordering Customer Experience Website Management 122

The Rail

AUGUST 8, 2024

A typical restaurant’s revenue is influenced by several factors, including location, menu pricing, and customer turnover. These tools can automate sales processes, shorten the workflow, and capture and manage data. Plus, advanced sales operations tools also incorporate customer relationship management (CRM) functionality.

Loyalty Program 130

Loyalty Program Website Management Social Media Online Ordering 130

Restaurant Engine

APRIL 9, 2025

This is why its essential to manage your restaurants online reviews effectively. In this article, we look at managing your online reviews and how to turn feedback into positive outcomes. Regularly monitor reviews: Set up alerts or use reputation management tools to stay informed when new reviews are posted.

Management 52

Management Management Website Management Email Marketing 52

Goliath Consulting

JANUARY 1, 2020

A well taken, beautifully staged photo of your restaurant or menu item will visually and emotional appeal to your potential customers, and make them want to come in taste your food. Keep in mind, however, to make sure your social media pages include promotional timeframes and are up-to-date on new menu items.

Social Media 230

Social Media 2006 2016 Website Management 230