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The idea of using socialmedia marketing to attract customers, all the while managing inventory and payroll, can be exhausting. And one thing we know about those 35 and younger – they love socialmedia. Socialmedia has become an ingrained part of our digital lives. How to Approach SocialMedia.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Restaurant operators should limit significant menu price increases, explore value menus when possible, and avoid implementing any sneaky service charges.
By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Include some details, such as specific menu options or a signature craft cocktail, in the narrative. Promote on SocialMediaSocialmedia is a must for video testimonials.
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.
With many options available to restaurateurs to advertise the social posts one option which is often overlooked or is simply unknown is what we call dayparting, the ability to schedule a post or ad to run on set days and within set hours to enable targeting when people are likely to be hungry. and dinner from 5 through 10 p.m.
Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue. Some brands may consider that they can offer an experiential focused bar menu for a more approachable price point for the consumer who may not opt for a full dining experience.
Youve just begun your mission to turn old restaurant footage into digital content for your socialmedia pages. Regular scrolling through socialmedia stops when they (your soon-to-be customers) see a black-and-white photo of your original spot circa 1989. These moments can become shareable socialmedia posts.
Here are five ways new hospitality venues can use socialmedia to shout about their arrival on the local High Street. 5 SocialMedia Marketing Tips for New Bars and Restaurants Be Consistent The first thing you need to do as a new bar or restaurant is to ensure you’re posting regularly on socialmedia.
Even the menu I created was designed to be simple so that a future, less experienced owner would never have to be under the thumb of a high-end, temperamental chef. Build SocialMedia Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant.
The day served up a multi-course menu of timely topics designed to empower restaurant marketers, including tapping into industry trends, deploying strong loyalty app campaigns, boosting ad performance with AI-powered tools, and the importance of storytelling and upleveling brand creative. The proof is, well, in the pudding.
Here are some Halloween cocktail ideas that will thrill your guests and add seasonal flair to your menu. Adding festive cocktails to your menu is a surefire way to attract new guests and keep your regulars coming back for more! Crafting festive drinks is a great way to engage customers and set the mood for Halloween celebrations.
A recent opportunity analysis and industry forecast, developed in partnership with Allied Market Research, uncovered four key global trends and growth factors that are helping to guide Chatimes innovation pipeline, including recent menu additions and whats coming up in 2025.Unique
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. BUT most importantly I put it on all staff!
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. They are the ones leaving reviews and making socialmedia posts.
First, overwhelmed by ads and overly polished socialmedia content, customers now see reviews as a reliable and authentic source of truth. Highlight glowing feedback on socialmedia, your website, and even your in-house materials.
billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, socialmedia platforms, and review sites. We can break down the platforms that matter into three categories: search, social, and hybrid. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.
The restaurant needs cohesion, from signage to menu design to uniforms. Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We created a simple menu focused on a brand experience that merged nostalgia with modern efficiency.
Remember when guests used to walk in, grab a menu, and browse through every page? Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2. Let's put this in restaurant terms.
This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Example: Three-Course Chefs Menu Starter, entre, and dessert for $50.
Glassware is reusable, offsetting the initial investment especially when combined with high-margin menu items like cocktails, mocktails and other specialty alcoholic drinks. This artistry extends beyond the table to socialmedia, where visually striking glassware plays a starring role, drawing in followers and creating a buzz.
With socialmedia shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on socialmedia for information, making it crucial for restaurants to engage with this audience where they are.
To do so, you must have an optimized website and engaging socialmedia profiles. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. It's an active marketing tool.
Optimize Your Menu for More Orders Your menu is one of your most powerful sales tools and can drive higher order volume and increase revenue with just a few tweaks. Small changes in menu layout, descriptions, and pricing can encourage diners to spend more and order more often. can boost traffic.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia. Inaccurate details can lead to confusion and lost business, so make sure your restaurants name, address, phone number, hours of operation, menu, and website are up to date.
Restaurants, food manufacturers, and consumers are all feeling the strain: Restaurants and Food Manufacturers : Higher egg costs force businesses to adjust menu pricing, seek alternative ingredients, or absorb financial losses. The Economic Impact on Stakeholders The ramifications of rising egg prices extend far beyond farmers.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. You find one that looks promising, but theres no websitejust a few scattered socialmedia posts. Frustrating, right?
"After COVID, people are craving social dining experiences where the detail is leveled up." Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons. The multi-course experience is served at a 10-seat counter with two seatings per evening.
Introduction Socialmedia has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic socialmedia practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong socialmedia presence is like your restaurants digital storefront.
A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. Creating limited-time offers (LTOs) or promotions with these food-inspired holidays taps into the current social climate, fostering a buzz that resonates with your target audience.
This includes hours of operation (including holiday updates), your website link, phone number, and menu. Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Upload high-quality photos.
Health-driven brand True Food Kitchen transitioned its kitchens across all 46 locations in 18 states as well as its entire menu to become 100-percemt seed oil-free. As part of a multi-year shift, the brand exclusively uses avocado and olive oils, eliminating industrial seed oils from every ingredient of its 100-plus menu items.
Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than socialmedia-first audiences.
The Vox Media Insights and Research team surveyed over 2,000 U.S. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and socialmedia. adults in February 2025 representing the U.S.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. By defining your ideal customer, you can tailor your branding, socialmedia content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.
Restaurants receive huge amounts of feedback from customers — in survey responses, via socialmedia, on review sites, and more. But 1,500 reviews, plus thousands of survey responses, not to mention socialmedia mentions, is unmanageable for most businesses. What do they think about the menu on socialmedia?
Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere.
Customers expect a smooth experience when theyre placing an orderif they have to pinch and zoom to read your menu or struggle to find the checkout button, theyll probably give up and order from someone else. Next, take a look at your menu. The key to both socialmedia and email marketing?
Major socialmedia networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. You can make your customers part of the team by introducing yourself and your own team in person, on socialmedia , or even via email. Host Competitions and Contests.
Increase sales by promoting high-margin menu items and special offers. Promotions, local SEO, and socialmedia ads can help bring more people through your door. A strong socialmedia presence, community partnerships, and local events can get your name in front of more potential customers.
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and socialmedia influencer. JA: Socialmedia is huge for us.
It's essential to create a mobile-optimized website that not only showcases your restaurant's ambience and menu but also provides a seamless user experience. Your website should include high-quality images of your restaurant, a detailed menu, and easy-to-find contact information.
Whether someone is the designated driver, pregnant or choosing to abstain from alcohol for health reasons, alcohol-free socializing is on the rise. By understanding consumer data, dining and media habits, the food and beverages industry can make more informed decisions on what to put on the menu.
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