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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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Nine Critical HR and Payroll Steps to Prepare Your Restaurant for 2025

Modern Restaurant Management

Bonus Tip : If you don’t already have one, consider launching an employee referral program that offers incentives, such as free meals or company merchandise, when a referred candidate is successfully hired and stays with the team. Prepare for Labor Law Changes Stay ahead of—and compliant with—upcoming labor law changes.

2025 449
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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Elevating Loyalty Programs with Branded Merchandise With fierce competition for customer attention and more restaurants utilizing loyalty programs, picking the right rewards can make or break a program. This is where the hidden hero of loyalty programs comes in: branded merchandise.

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Top Tips to Show Appreciation for Your Employees This Year

Modern Restaurant Management

Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Extra PTO shows employees that their hard work translated into time away while still being paid. Even small prizes can go a long way in making your employees feel seen and wanted.

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MRM Research Roundup: Year-End 2020 Edition

Modern Restaurant Management

While restaurants looked after frontline workers, diners lended their own efforts to support restaurants and their staff in 2020, offering donations, gift cards, tickets towards online classes and merchandise purchases. Find the ones with the best margins, then concentrate on marketing and merchandising them.

2020 528
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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Consider selling food or merchandise If you aren’t doing it yet, consider selling food or merchandise to increase your bar's profit margin and create new streams of revenue. Selling branded merchandise is another smart way to boost your bar's profitability.