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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

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The Enduring Appeal of Signature Staples at QSRs and Beyond

Modern Restaurant Management

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. These are the menu items that customers come back to time and time again, forming lasting connections and becoming ambassadors for brands. In the $387.5

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MRM Research Roundup: Mid-December 2020 Edition

Modern Restaurant Management

The 2020 holiday season may not offer the same gatherings, parties and hoopla of years’ past, but diners are making sure it is still filled with amazing food. In addition to gift cards, consumers are looking to bring their favorite restaurant faire to friends and family this holiday season. Diners Show Holiday Spirit.

2020 419
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MRM Research Roundup: Mid-November 2020 Edition

Modern Restaurant Management

Among the highlights: Online Ordering sales of pizza (+9 percent), burgers (+10 percent), and fried chicken (+5 percent) were up from last year, but the largest trend in online ordering was sandwiches and wraps as guests give up on slapping bread together at home and restaurants pivot to menu items that travel well.

2020 402
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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Create specialized catering menus tailored to different types of events to enhance this revenue stream further.

2024 243
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

But as much of the story written during the month, it is really the last two weeks that require special attention. So it is quite unsurprising that over a third of respondents indicated discounts and special offers as a way to earn their business, it may be something to test. Guest Check Growth Flat, Widening Spread Between Segments.

2020 491