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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Social Media for Restaurants: 20 Effective Strategies To Boost Your Social Presence Online

7 Shifts

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

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Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

People can’t order from you if they can’t find you, so be everywhere including social media, Google Maps, and third-party marketplaces. Make sure your hours of operation are current and consistent on your website, social media, and your voicemail message. Deliver on Delivery.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. Enforce face-mask wearing for both employees and customers. Reach Out to Local Foodies.

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THE END OF BEING CIVIL, KIND, LAW ABIDING AND PROFESSIONAL

Culinary Cues

The lack of kindness that occurs in our society has grown exponentially with the availability of social media. I have watched in horror as mobs break into stores and steal merchandise, terrorize employees and customers, and do so without any consideration of the harm being done, or the laws that are designed to protect.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Website. Your online presence is almost as important as your restaurant itself.

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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

Minimal staff, no long-term lease, no property taxes, no dining room, no service protocol, and social media as your only marketing initiative. Renting shelf or cooler space for your product places the merchandising, collection of cash and credit, and facilities maintenance in the hands of the store.

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