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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Top Tips to Show Appreciation for Your Employees This Year

Modern Restaurant Management

Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Some moments of recognition call for a party or special event. Extra PTO shows employees that their hard work translated into time away while still being paid.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

On the other hand, for lower-cost items like beer, you can bundle or offer happy hour specials to drive more volume and profit. You can introduce themed drinks or seasonal specials that keep your customers coming back for something new. Selling branded merchandise is another smart way to boost your bar's profitability.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. Ensure that both your businesses market the fact of your partnership.

Marketing 568
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Inside the Starbucks Collectors Cup Market, Where a Single Tumbler Can Sell for Nearly $2K

EATER

Scattered across Facebook groups, Instagram accounts, and reselling platforms like eBay and Poshmark, this secondary market gives collectors the opportunity to score special-edition, limited-release cups that are only available in certain locales. “And it just opened up a whole new world for me, and then I really got into it.”.

Marketing 337
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8 Tips for Selling Merchandise at Your Coffee Shop

Lavu

Coffee shops have a unique customer base that stands and waits patiently (we hope) for their lattes—and not selling merchandise is a lost business opportunity. Those minutes could be spent checking out your café’s merchandise instead of idly scrolling through Instagram feeds. How to Merchandise a Café. Travel Mugs.