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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Top Tips to Show Appreciation for Your Employees This Year

Modern Restaurant Management

Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Some moments of recognition call for a party or special event. Extra PTO shows employees that their hard work translated into time away while still being paid.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

On the other hand, for lower-cost items like beer, you can bundle or offer happy hour specials to drive more volume and profit. You can introduce themed drinks or seasonal specials that keep your customers coming back for something new. Selling branded merchandise is another smart way to boost your bar's profitability.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. Ensure that both your businesses market the fact of your partnership.

Marketing 568
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Inside the Starbucks Collectors Cup Market, Where a Single Tumbler Can Sell for Nearly $2K

EATER

Scattered across Facebook groups, Instagram accounts, and reselling platforms like eBay and Poshmark, this secondary market gives collectors the opportunity to score special-edition, limited-release cups that are only available in certain locales. “And it just opened up a whole new world for me, and then I really got into it.”.

Marketing 334
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L&L Puts Aloha Spirit into Practice

Modern Restaurant Management

Specializing in Hawaii-inspired plate lunches and comfort food since 1976, the brand took other initiatives including: Navigated new rules on the fly, while ensuring open lines of communication with its franchisees, who are treated like family – the company’s motto is “We Are Ohana (family).” Elisia Flores.

Franchise 367