7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 21, 2025

Climate & Seasonality: Does the weather impact what people order or when they dine out? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? or How often do you order delivery?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

MAY 31, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.

Online Ordering 391

Online Ordering Ordering Hiring 2024 391

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. Consumer behavior is constantly evolving. Everything is getting more expensive.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Having great online reviews can also help drum up business.

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539

Modern Restaurant Management

DECEMBER 10, 2020

Consumers are online now more than ever, and restaurants need to engage with them where they are. By optimizing their websites, restaurateurs make it easy for patrons find their business online which can lead to more customers dining in and/or ordering online. Prioritizing Social Media. With over 2.7

Marketing 563

Marketing Social Media SEO Website Management 563

ChowNow

FEBRUARY 21, 2025

The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

DECEMBER 31, 2024

However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy online ordering will have the greatest impact on operations over that same time period.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

MARCH 7, 2025

With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!

SEO 195

SEO Online Ordering Mobile Ordering Website Management 195

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Think for a moment about your restaurant’s current online presence. Can they view your menu online?

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

APRIL 1, 2020

Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app.

Technology 472

Technology Healthcare Social Media Mobile Ordering 472

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. The industry is projected to reach $1.2

Customer Experience 493

Customer Experience Innovation Social Media Seasonal Menu 493

Modern Restaurant Management

MAY 17, 2022

Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. Mobile apps and QR codes provide targeted messages and unique promotions to customers, which helps create brand awareness and makes your restaurant a household name in the community.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

SEPTEMBER 16, 2020

Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

NOVEMBER 25, 2024

Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.

Mobile Ordering 221

Mobile Ordering Back of House Customer Service Online Ordering 221

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Mobile Optimization : Optimize your website for mobile devices. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace. Efficiency : Delivery apps streamline your order processing system.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Social Hospitality: Restaurants

FEBRUARY 25, 2021

Mobile Menus. Your online menu is the crux of your restaurant’s digital marketing efforts. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. If your mobile experience is poor, you’re building your digital marketing on a shaky foundation. Social Media.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

MAY 20, 2020

You should also link to all of your various social media channels so that people can stay connected. The Power of Mobile-First Design. It's no secret that millions upon millions of people own smartphones, tablets and other types of mobile devices these days. Sell Those Gift Cards Online.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Back of House 585

Modern Restaurant Management

DECEMBER 28, 2020

Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive. Scott Lawton, CEO and cofounder at bartaco. One size doesn’t fit all.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

The Restaurant Group

MARCH 23, 2025

Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. With mobile ordering , you can satisfy that craving without moving an inch.

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

Modern Restaurant Management

SEPTEMBER 23, 2020

Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. They need to be attentive to customer needs and develop the ability to upsell or offer alternatives while taking orders.

Customer Experience 598

Customer Experience Customer Service Fast Casual Mobile Ordering 598

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 461

Loyalty Program Social Media Email Marketing Online Ordering 461

Modern Restaurant Management

APRIL 10, 2020

More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. In creating this social media persona, Burger King, and other brands, establish a voice. Making Personalization Central.

Customer Experience 433

Customer Experience Mobile Ordering Social Media Online Ordering 433

ChowNow

JANUARY 30, 2025

Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Guest experience is the heart of your restaurants brandits how customers feel when they interact with your space, your team, and your online presence.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Highlight your restaurant app on social media.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

MAY 28, 2021

While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Optimizing your website and social media pages.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

DECEMBER 7, 2022

Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. Gen Z has proven itself to be very socially conscious and expects brands to take a stand on both social and environmental issues. Make Yourself Mobile-Friendly.

Mobile Ordering 508

Mobile Ordering Social Media Online Ordering Consumer Goods 508

Modern Restaurant Management

AUGUST 11, 2021

According to Tork research, 44 percent of people say they feel good knowing they are supporting local restaurants when they order takeout or delivery. Restaurants can benefit from reaching out to diners on social media or via email to let them know their support is appreciated. Support Women. Offer Value.

Loyalty Program 495

Loyalty Program Social Media Mobile Ordering Online Ordering 495