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Special events have become a big reason for going out, making unique dining experiences more important than ever. Special events have become a big reason for going out, making unique dining experiences more important than ever. Tables and chairs take a backseat to efficient space. These core elements never go out of style.
Mobileorders were expected to drive $38 billion in restaurant revenue in 2020. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. Dining/fast food/takeout.
This attack, however, is not out of the ordinary. In fact, according to the National Restaurant Association’s 2024 State of the Restaurant Industry report , more than half of millennials and Gen Z adults report they would choose a restaurant that offers technological services like mobile payments over those that don’t.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. The first step is making sure your website is mobile-friendly. Lets get started.
A well-designed restaurant website will help bring guests from online into your restaurant’s front door. Remove all of the sliding picture panes, which often take up the most expensive real estate on the website. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and onlineorders. Restaurants that rank higher in local search results get more foot traffic, onlineorders, and reservations.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Make mobile-friendliness a top priority.
Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? With a modern cloud-based POS, restaurants can streamline ordertaking, reduce human error, and improve the overall speed of service.
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost onlineorders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system.
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
The Power of Mobile-First Design. It's no secret that millions upon millions of people own smartphones, tablets and other types of mobile devices these days. Therefore, you need to make sure that your menus are easily readable on any mobile device a customer happens to be using. Sell Those Gift Cards Online.
Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Climate & Seasonality: Does the weather impact what people order or when they dine out? or How often do you order delivery?
Enhance Your Digital Presence Grubhub projects 40 percent of restaurant orders in 2023 will take place online. Create or enhance your website and make sure you offer an “orderonline” option that is easy to find. You can also consider creating your own mobile app.
Let’s take a look at four ways your QSR should innovate, that have already shown success elsewhere. We’ve seen entire states reopen and re-close in short order due to spikes in cases. This has never been more true for ordering and procuring food, be it in the restaurant, grabbing takeout, or getting a meal delivered.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. Since the start of the pandemic, restaurants across the country have been on a rollercoaster ride.
Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Here are their responses.
Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app. Because patrons are not able to dine out, call-ahead orders have increased.
Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Owning the End-to-End Experience.
If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobileordering will be a $200 billion dollar industry by 2025.
Keeping menus updated across various onlineordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple onlineordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.
Restaurants have made great strides in the digital realm—from contactless payments to onlineordering—but 32 percent of them feel like they could add to their technology stack to optimize operations. For starters, today’s restaurant worker prefers an employer who takes a progressive approach to technology.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Training on best practices and templates for printed materials to promote employee and customer safety in accordance with City, County, State and Federal orders.
Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are orderingout less frequently and cooking at home more.
However, the industry has renewed optimism, driven by the adoption of digital and mobileordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy onlineordering will have the greatest impact on operations over that same time period.
What steps do you take to establish that emotional connection? Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Think of each element as the leg of a tableyou take one out, and everything comes crashing down.
Early in the pandemic, 72 percent of operators invested in delivery and mobile/onlineordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobileordering pays off.
Take Advantage of Technology. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. Go Digital. Don't forget QR codes.
Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic, as customers come to appreciate the convenience of curbside pickup and in physical locations, contactless payment options and online or mobileordering. onlineordering grew 3,868 percent from February to April.
Over the past year, many restaurants have reduced the stress of the system by having consumers orderonline, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. With customers using online checkouts more often, it is easier than ever to use codes they find at checkout.
Instead, it’s more about restaurant operations and figuring out how operators should manage the cost increase so they continue to earn profits. Balancing out the increased cost impact by focusing on increased margins and revenue. Cost Take-Out Initiatives Across the Extended Value Chain. an hour).
Traditionally, this has meant that the manager comes out and apologizes to the guest, then offers a discount or a comped meal. Widespread adoption of branded apps, onlineordering and delivery, accelerated by the Covid crisis, has forced restaurants to deal with an issue that they’ve mostly avoided until now: chargebacks.
Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.
But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time. Everything now just takes a little extra effort but it’s all mostly doable.
Many operators also noted that the cost of implementing new health and safety measures – such as providing PPE for staff and upgrading their HVAC systems – was another major expense that wiped out any revenue gains in 2021. Reservations : Most operators are taking a hybrid approach to reservations.
Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.
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