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Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
While working hard to bring customers back into the restaurant is very important for success, it has become more important to figure out the third-party equation in terms of pricing, commissions and fees, and value – which is ultimately the difference between success and failure. These core elements never go out of style.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
Mobile orders were expected to drive $38 billion in restaurant revenue in 2020. Although mobile ordering isn’t the new kid on the block, it has certainly become the most popular because it’s one of the safest – and easiest – ways to order and pay for food.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
If you weren’t thinking that much about onlineordering before, you definitely are now. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.
.” With months of experience under their belt, many restaurants have established their own takeout ordering system. Most modern POS services make it easy to set up an onlineordering form that integrates with the rest of your operations. But how do you let customers know to bypass the delivery apps and order direct?
Keeping menus updated across various onlineordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple onlineordering channels is tedious, time-consuming, and prone to mistakes. Without it, updating a menu is a long and laborious process.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? For example: If you want to improve efficiency look for software that integrates with your POS and kitchen systems. Are labor costs too high?
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
But independently owned, more agile operations can out-maneuver big brands by leaning on their point of sale (POS) platforms to increase sales and expand their client bases. Consider tapping into the treasure trove of customer information your POS platform contains. Let’s say the price of beef goes up.
Each system has its own tablet, order flow, and set of requirements, making it difficult to keep up with operations smoothly. Each platformUber Eats, GrubHub, DoorDashrequires its own tablet, login, and order management system. Order management issues. Consumers report that 24.4% Staff training and inconsistent efficiency.
From managing an off-premise presence with onlineordering platforms to navigating the labor shortage and keeping costs down, it’s clear from the emerging trends we are seeing that technology is at the heart of helping FSRs not only survive but make gains during these extremely challenging times.”
Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.
Choosing the best POS system for bars in 2025 is essential for streamlining operations, enhancing customer experience, and maximizing profits. A modern POS system for bars goes beyond just processing paymentsit helps with inventory management, staff scheduling, and real-time sales tracking. Pricing starts at $9.99/month.
Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders. How the customer prefers to order (for delivery, for pick-up or to dine-in). How many people does the customer orders for at a time.
Online food delivery thrives as phones become one-stop shops for ordering and tracking meals. This convenience has made the online food delivery market massive, with global revenues of over $1 trillion in 2023 alone. They must choose whether to use third-party onlineordering platforms or handle delivery in-house.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps. Here is an example of a restaurants branded app.
POS systems do more than just process payments they enable restaurants to personalize menus by analyzing customer data. Learn more in our latest post: How POS Systems Enable Menu Personalization. Customer Insights : Track orders, dietary preferences, and trends. Improves Operations : Smarter inventory and menu management.
Key findings from the report include: Direct onlineordering booms as restaurants recognize the need to bypass third-party marketplaces : Average monthly onlineorder volume grew 250x since the COVID-19 pandemic began, with $59.18 spent per order, on average, across restaurant websites. POS Software Market.
It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take onlineorders. These botsoften built into your website or onlineordering platformcan handle tasks like: Taking reservations Answering FAQs (Are you open on Mondays?)
Managing special occasion promotions is easier than ever with the best POS system features and integrated onlineordering. Key Features to Consider in the Best POS System Promotion Management : Tools like automated scheduling to handle discounts for events like birthdays or anniversaries.
The concept goes far beyond a simple online menu or QR code. Every dine-in experience starts with a menu, so having yours available online is the first step to going contactless. However, restaurants have discovered that not all online menus are made the same. Every restaurant should look into hosting its own onlineordering.
For example, if you run a social media campaign or pay for onlineordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your onlineordering. You spent $800 on Facebook ads and in-store promotions over a month.
In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.
In 2025, one of the most powerful tools at your disposal will be your Point of Sale (POS) system. Far more than just a way to process payments, todays POS technology is transforming the restaurant industryhelping you streamline operations, cut costs, and deliver superior customer experiences.
Food prices are soaring amidst supply chain disruptions, increasing labor costs, and processing plant shutdowns. Poultry prices are up 15 percent to 18 percent ; the cost of eggs has risen 73 percent. The food service industry is scrambling to keep up with these new costs, pushing the price of a restaurant meal to a 40-year high.
In the fast-paced world of pizza delivery, providing a seamless and efficient ordering experience for customers is crucial. One of the most effective ways to achieve this is by integrating onlineordering with point-of-sale (POS) systems, like Thrive POS.
Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends.
It just goes to show how important drink pricing and cost management are to maximizing profits. Bar profit margin and pour cost Some high-performing bars can reach higher margins by optimizing their costs and pricing strategies. Keep in mind that certain drinks can be priced higher due to their popularity or unique ingredients.
Restaurants will also explore delivery options beyond costly third-party partnerships, and hike delivery menu prices to make the channel more lucrative as off-premise demand holds steady. Younger generations are willing to pay higher prices for healthy meals specifically tied to buzzwords such as GMO-free, all-natural, or organic.
Integrating mobile inventory systems with POS platforms simplifies restaurant operations by automating inventory updates, reducing errors, and providing real-time insights. Lavu Lavu offers a cloud-based iPad POS system designed to simplify restaurant management, particularly when it comes to handling inventory across multiple channels.
We’re thrilled to announce a significant leap forward for ChowNow: we’ve acquired Cuboh, a leader in POS integration for restaurants! Cuboh’s impressive technology consolidates multiple onlineordering platforms into one easy-to-manage system, and we’re excited to integrate their innovation into the ChowNow family.
That’s where POS inventory tools step in to help. Key Ways POS Systems Save Restaurants Money: Real-Time Tracking : Automatically updates stock levels as orders are placed, reducing waste and preventing stockouts. Automation : Handles tasks like purchase orders and pricing updates, saving time and minimizing errors.
Many restaurants invested in technology in 2020 that improved their off-premise capabilities, such as onlineordering, delivery partnerships, and menu revisions. Choosing to focus only on ordering and point of sale systems is like only finishing the middle of the puzzle. Operators should continue to optimize these investments.
By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Responding to online reviews.
For example, basic point of sale (POS) systems or integrated restaurant management systems are useful digital tools that enable data reporting. Aside from gathering reports from a POS system, some restaurants will leverage other types of software that are beneficial to improving the restaurant’s performance.
Use your POS system to analyze sales, profitability, and trends. Fine-Tune Pricing : Increase prices on high-margin items or bundle them with less popular options. With tools like Lavu ‘s cloud-based POS, you can simplify data analysis and make informed changes to boost sales and profits.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." – Sophia Goldberg, Founder and CEO, Ansa The big lesson I learned is that I've had to continue to adapt my pricing, because people are still watching their spending.
and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. in-restaurant dining and onlineordering for pickup or delivery), which can be leveraged to drive highly customized campaigns using a built-in marketing solution.
It’s not surprising that in the age of onlineordering, pizzerias are uniquely poised to profit. Onlineordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. Many pizzeria owners and operators are already fed up with these third-party onlineordering fees.
and BurgerFi International entered into a definitive agreement at a $100 million purchase price to combine and form BurgerFi International, Inc. ’s stock price performance. Unlike flat-fee or no-commission ordering providers, Seated Direct has the ability to drive demand for onlineorders.
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