7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

AUGUST 18, 2021

Avoid overbooking reservations. Overbooking reservations is as much a pain for the restaurant as it is for the customer. Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. Find out and do something to help them celebrate!

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Some quick-service chains, including Chick-fil-A, have crossed a tipping point, with more than half their sales coming via digital orders in 2023. Owned by Doordash.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

AUGUST 20, 2020

They include: Labor management software Order management software Inventory management software Guest engagement software Contactless, mobile payment processors 5 Tools to Use to Increase Operational Efficiency in Restaurants Did you know that 48% of restaurants use three or more tech vendors?

Technology 293

Technology Mobile Ordering Dietary Restrictions Cash Management 293

7 Shifts

SEPTEMBER 20, 2021

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Online and Mobile Ordering Systems. Online ordering and delivery are one of the fastest growing aspects of the restaurant industry, up 124% in 2020.

Technology 370

Technology Front of House Social Media Back of House 370

Embrace the Suck

JANUARY 20, 2021

After that, people will start to venture back out to restaurants in the areas they’re permitted to do so. Online ordering was another savior to restaurants that fought to keep the sales coming in without personal contact—it’s only going to increase in demand. Cost out everything on your menu.

Social Media 417

Social Media 2001 Online Ordering Take-out 417

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

NOVEMBER 14, 2024

With 59 percent of customers hanging up after calling in and waiting for a minute or less, according to Linga, restaurants are missing out on a lot of business. The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g., or place an order (for take out). menu, hours, etc.),

Reservations 180

Reservations Online Ordering Loyalty Program Book 180

7 Shifts

FEBRUARY 5, 2021

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it’s just the beginning. There’s a wide range of options available that take the entire process online. If your lowboy refrigerator goes out while you’re out, you can know about it.

Social Media 370

Social Media Front of House Back of House Point of Sale 370

Modern Restaurant Management

MAY 17, 2022

Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way. Promote Online Ordering and Reservations. Online menus are one of the best ways to utilize technology within a restaurant.

Marketing 212

Marketing Mobile Ordering Online Ordering Customer Experience 212

7 Shifts

SEPTEMBER 15, 2021

Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better. When guests order items that are priced slightly higher, check sizes go up, and tips in turn with them.

Loyalty Program 369

Loyalty Program Customer Experience Customer Service Point of Sale 369

7 Shifts

FEBRUARY 15, 2022

We wanted to take a look back and highlight some of our favorite moments during our first season. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

7 Shifts

NOVEMBER 3, 2021

This is why, according to research from Sift , 62% of American restaurant guests fear data breaches in restaurants, and are often hesitant to order directly from restaurants that don't make them feel as though their data is safe. To start, check out this guide from the National Restaurant Association on cybersecurity preparedness.

POS 370

POS Audits Loyalty Program Information 370

Modern Restaurant Management

JUNE 16, 2022

As a result, the use of self-ordering kiosks and QR codes during the pandemic went up by 750 percent, with 77 percent of survey respondents saying they would prefer contactless ordering and payment once the pandemic ends. consumers being new to ordering meal delivery services (up from 47 percent in March 2021).

Online Ordering 189

Online Ordering Point of Sale Management Management 189

7 Shifts

SEPTEMBER 26, 2022

Making Your Resume Stand Out. What those technologies are completely depends on the role, but here are a few of the more popular examples: Servers and front-of-house roles tend to familiarize themselves with point-of-sale (POS) technology, scheduling software , online ordering integrations, and perhaps even reservation software.

Front of House 370

Front of House Back of House Kitchen Safety Food Safety 370

Modern Restaurant Management

FEBRUARY 4, 2022

Following are some of the major restaurant trends to watch out for in 2022. Restaurant staples such as plastic straws, plastic cups, lids, or take-home bags have people asking why those things are necessary. A ghost kitchen is a restaurant that only operates out of a kitchen with no dining space. Simplified Menus.

2022 219

2022 Customer Service Online Ordering Website Management 219

7 Shifts

NOVEMBER 5, 2019

Google My Business is a free tool you can use to manage your Google Search and Google Maps presence without taking potential customers to a website or a listing account. It helps to cut the customer’s path to your contact information, offers, reservations, and more. Halal food. Vegan and vegetarian options. Gluten-free options.

Website Management 253

Website Management Customer Service Customer Experience Online Ordering 253

Modern Restaurant Management

FEBRUARY 3, 2022

Many operators also noted that the cost of implementing new health and safety measures – such as providing PPE for staff and upgrading their HVAC systems – was another major expense that wiped out any revenue gains in 2021. Reservations : Most operators are taking a hybrid approach to reservations.

Loyalty Program 195

Loyalty Program Online Ordering Cash Management Point of Sale 195

Modern Restaurant Management

JANUARY 12, 2023

Thankfully, even if consumers dine out less, their desire to maximize each occasion will help buoy restaurants through this time. We’re also starting to see a shift in diner behavior in the convergence of dine-in and delivery, as some consumers order delivery/takeout during the week and dine-in at restaurants on the weekends.

2023 198

2023 Online Ordering Social Media Website Management 198

7 Shifts

OCTOBER 17, 2019

In the modern marketing landscape, it’s difficult to stay in business without an online presence. Now, more than ever, diners are discovering restaurants online rather than through other means. In fact, 45% of diners check a restaurant’s online presence before deciding where to eat. Not convinced? Publish your site!

Demo 240

Demo Website Management Online Ordering SEO 240

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

SEPTEMBER 23, 2020

Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. Since the start of the pandemic, restaurants across the country have been on a rollercoaster ride.

Customer Experience 239

Customer Experience Customer Service Fast Casual Mobile Ordering 239

7 Shifts

MARCH 10, 2022

Reservation software keeps your hosts organized, review sites provide you with actionable feedback on your performance, and staff management software keeps your team in sync with auto scheduling. To help you narrow down your search, here are 24 of out favorite restaurant management apps to start using in your restaurant today.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible.

SEO 196

SEO Website Management Online Ordering Mobile Ordering 196

7 Shifts

AUGUST 26, 2024

62% of consumers use the search engine to find restaurants, while 51% cite it as the best tool to get more information on a dining establishment, so you should maximize your online presence. It takes longer to show results, and you can be overshadowed by competitors who have more resources for organic search.

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

Modern Restaurant Management

DECEMBER 1, 2021

Henry is ready to order some dinner. He visits your restaurant’s app and orders his favorite dish on the menu. He receives an estimated wait time for his order of 45 minutes. As he is about to enter the restaurant, let’s consider the technology that he will encounter along his journey to pick up his order.

Technology 203

Technology Front of House Back of House Point of Sale 203

Modern Restaurant Management

SEPTEMBER 14, 2020

Given the persistent uncertainty, now is also a good time to upgrade the customer experience and streamline operations with better online ordering, delivery and/or curbside pickup processes. You can also ask staff to complete online questionnaires to assess COVID-19 risks. Optimizing Online Ordering.

Online Ordering 197

Online Ordering Kitchen Safety Food Safety Customer Experience 197

Modern Restaurant Management

MARCH 12, 2021

Restaurants have made great strides in the digital realm—from contactless payments to online ordering—but 32 percent of them feel like they could add to their technology stack to optimize operations. For starters, today’s restaurant worker prefers an employer who takes a progressive approach to technology.

Mobile Ordering 198

Mobile Ordering Front of House Communication Online Ordering 198

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. So, to me, finding out that over a quarter of restaurants don’t have a website was a bit surprising. What can restaurateurs take away from the responses of their fellow operators?

2024 204

2024 Online Ordering Website Management Inventory 204

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time. Everything now just takes a little extra effort but it’s all mostly doable.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Lavu

NOVEMBER 27, 2024

Want to set up online ordering for your restaurant but don’t know where to start? Make sure that the online ordering system integrates into your POS Set Up Payments : Use secure gateways to offer multiple payment options and protect customer transactions.

Online Ordering 78

Online Ordering Ordering Email Marketing POS 78

Modern Restaurant Management

FEBRUARY 16, 2022

Takeout is Taking Over. How quickly can third-party delivery groups get in and out of the food and beverage space? Can the third party make it to the takeout portion of the restaurant without disturbing the flow of patrons who are staying for a meal or are in-line to place an order? Long Live the Community Table.

Design 223

Design Fine Dining Online Ordering Dine-in 223

Modern Restaurant Management

JANUARY 21, 2020

If you don’t have a social media strategy for your restaurant , you’re missing out on potential revenue. A well-thought-out social media marketing strategy can earn you additional customers and increase your overall income. Don’t make patrons work to find out more information. But how do you get started?

Social Media 245

Social Media Marketing 2020 2019 245

SpotOn

JANUARY 13, 2025

We’ve gathered a list of some steps you can take to protect your business and some resources if your business has been impacted.    6 tips for LA restaurants  If you’re located in an evacuation zone or want to make sure your business is prepared for whatever happens next, here are some steps you can take. 

Online Ordering 94

Online Ordering Document Email Marketing Back of House 94

Modern Restaurant Management

JULY 22, 2021

First of all, with so many people still working from home and taking regular video calls instead of meetings, breakfast and lunch demand has significantly dropped. Diners finally realized how much they can actually save by not eating out. Online Ordering Will Continue to Thrive. Make the Most Out of Data.

Allergens 209

Allergens Online Ordering Fast Casual Food Safety 209

Modern Restaurant Management

MAY 20, 2020

What you might not realize is that even if you're a primarily a dine-in restaurant, the chances are high that the majority of your orders and/or reservations are still coming from these mobile devices. In no uncertain terms: if it isn't super easy for someone to see your menu on their phone, they aren't going to order.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Back of House 234