article thumbnail

7 Strategies To Increase Your Restaurant’s Average Order Volume (AOV)

ChowNow

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.

Ordering 349
article thumbnail

Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.

Pricing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Do Restaurants Benefit From First-Party Ordering?

ChowNow

Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?

Ordering 195
article thumbnail

The Complete Guide to Online Ordering Systems for Restaurants

ChowNow

Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.

article thumbnail

The Ultimate Guide to The Best Restaurant Reservation Systems

Every restaurant is unique, which means that you have to do a bit of research in order to find the best restaurant reservation system for your specific venue. A review of each system’s strengths and weaknesses, including features, pricing, integrations, and more. To help you save time (and money), we've done your homework for you.

article thumbnail

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 492
article thumbnail

What Do Guests Think About Dynamic Pricing?

Modern Restaurant Management

Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.

Pricing 498
article thumbnail

The Ultimate Guide to the Best Restaurant POS Systems

You have to read through dozens of POS reviews and sit through countless product demos in order to properly compare restaurant POS systems - time that could be better spent running your business. A review of each system’s strengths and weaknesses, including features, pricing, payment processing options, and more.