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Your restaurant’s main selling point is the food. You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. 4 Reasons Why You Cant Ignore Restaurant Marketing in 2025 Restaurant marketing in 2025 isnt just a nice-to-haveits a necessity. Everything is getting more expensive.
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Leverage local SEO and help customers find your restaurant.
Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. How can you keep consumers coming back for more?
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Some of the top hotel companies are offering elite status extensions and additional points to users. Hilton Hotels had to furlough much of its staff and has set up a website for those employees to find work. As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers.
An alternative is to buy an existing bar that is up for sale. Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. And while it can be enjoyable, rewarding, and, yes—even profitable, it also requires long hours and hard work. How Do I Run a Profitable Bar?
This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.
Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Aside from stamps or stickers, a points system could also work well.
Investing in an automated marketing solution, like ChowNow’s automated email marketing, can help keep expenses predictable and manageable. Automated marketing partnerships like ChowNow’s email suite help keep your marketing expenses predictable and easy to manage.
One of the main ways to grow your business’ online presence is through the growth of its website. However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising. Determine Advertising Budget.
To get some extra recognition online, restaurants can complete a few simple changes to their website and Google Business Profile to improve how guests discover their business online. This process is known as optimizing for local SEO (search engine optimization). What exactly is search engine optimization (SEO)?
Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. A Mobile Point-of-Sale System. Mobility is central to a food truck business, and your point of sale should support that. Where are you now?
One of the main ways to grow your business’ online presence is through the growth of its website. However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising. Determine Advertising Budget.
Your strengths lie in restaurant management, not necessarily restaurant marketing, so we’ve pulled together four tips to up your marketing skills for 2020. Prioritize Local SEO. Your restaurant marketing strategy needs to include an updated website that is geo-targeted to your location. Put yourself in your customers’ shoes.
To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.
Successful restaurant marketing sometimes involves SEO, great photos, and social media campaigns. If you don’t get them that first time you’re going to miss out on them as a customer and this brings us to the second point. It is a fundamental issue with so many restaurant owners in the game. .
This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . Customer Engagement. This information is helpful in:
Other restaurants had to shift operations to a limited-capacity model, adjusting labor and food costs to match new sales levels. To prepare for the new year, restaurant owners, operators, and managers need to start planning now. This adjustment should also include your changes in takeout and delivery sales.
Everything you need to know about social media, digital marketing, SEO, and more! 31 Restaurant Marketing Ideas to Boost Sales. Build a Website and Optimize it. By building an active and updated restaurant website , you can reach new customers who are searching for a delicious place to eat. Download Now.
Understanding Restaurant Management Software. From the introduction of point of sale (POS) systems to accounting systems, technology is changing the ways restaurants operate today. Among the technology offered today is restaurant management software. . Why do you need restaurant management software?
The definition of the word hospitality can change depending on context. In the hotel industry, it means one thing. In the travel and tourism industry, it means something a little different. But when it comes to restaurants, the word hospitality has always meant the art and science of crafting a warm, welcoming, and positive experience for guests.
Restaurants should make sure they have a website of their own that lets the customers order directly. The website should also make it easy for them to connect with you. Therefore, you need to put in all the necessary efforts to build your restaurant website successfully. . How To Build A Vibrant Restaurant Website.
Alternatively, you could make a more elaborate loyalty program that offers recurring rewards or one that allows your customers to save up points that can be redeemed for free gifts or meals. We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. Let your staff shine and stand out.
In this new age of ever-changing technology, it is important to keep up with the times and make sure your restaurant’s website is in good shape. If your restaurant’s website hasn’t been updated recently and is looking like a relic of the 2010 web page you started with, it may be time for a restaurant website redesign.
This Restaurant podcast episode looks at how Restaurants can best manage the changes in the industry with Online Ordering Systems. Know how you can boost web traffic and sales using these tools, and understand how you can provide the best customer experience to leave a good impression. How the System Serves Your Customers.
To give you a sense of what SEO for restaurants entails, it primarily entails optimizing your website and content for local searches. ” As a result, optimizing your website for “near me” searches has the greatest potential for growing your restaurant business of any marketing tactic. Search Engine Optimization.
Moreover, you can leverage your loyalty programs by offering tier-based or point-based programs to bolster customer loyalty and sales. You need to price your menu optimally during this time such that it maximizes your sales. Use your happy hours judiciously to enhance your sales and maximize profits. . Offer Happy Hours.
Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Go to the Google Business page and claim your restaurant.
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