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Ready To Sell? Maybe You Should Be

Modern Restaurant Management

Of all the concepts I’ve brought to life, this one stands out as my most successful. I didn’t know it at the time, but I left something out. On top of that, he had enough free time to take vacations most of us could only dream about. You need to be present, mentally and physically, or your restaurant will suffer.

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Keys to Running a Successful Ghost Kitchen

Modern Restaurant Management

By taking a new and smarter approach to digital marketing, human capital management and delivery, restaurateurs will be positioned to drive sales despite the challenges presented by COVID-19. Become a Marketing Maven. Having a basic website or relying on a third-party delivery partner to market a virtual brand is not sufficient.

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THIS IS NOT THE TIME TO DISAPPOINT

Culinary Cues

Restaurants are open, and customers who have been prisoners of the pandemic are anxiously coming out of their shells and flooding to restaurants that are ill equipped to deal with the surge. As challenged as restaurants are right now, there must be an all-out effort to demonstrate value and to provide a positive experience.

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DON’T SETTLE FOR MEDIOCRITY

Culinary Cues

Mediocre sucks the lifeblood out of an individual or an organization – it is the dark side of the moon, the harbinger of discomfort and pain, and the salt in the wound that saps your energy and leaves you hardened and embarrassed. This isn’t the French Laundry” so why even invest the time in plate presentation and cooking it properly – WRONG.

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COOKS AND CHEFS – SIGN YOUR WORK

Culinary Cues

When we sign our work, we take full responsibility for it. “I Think about it for a moment – would you be willing to put yourself out there and take ownership for work that is less than stellar, less than the best you can do? Are you proud to present this to your teammates, manager, or guest?” I did this, this is my work”!

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ALL HAIL DISHWASHERS

Culinary Cues

If you doubt my belief – think about this: If a line cook calls out – we simply spread the work out among those who are present. A server doesn’t show up, we adjust the station chart and maybe change the timing at the door, but we figure it out. I rest my case.

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THE VALUE OF THE SCHOOL OF HARD KNOCKS

Culinary Cues

Some from each group have been (are) quite successful while others stumble along not quite sure what steps to take next. I was thinking the other day how we may be taking away from the opportunities that the school of hard knocks provides. The potato is a. diner’s attention. [] WHAT – YOU NEVER HAD A PAPER ROUTE?