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QR codes, for their part, can be exploited through phishing schemes, where hackers create fake codes to direct users to malicious websites. Again, point-of-sale systems present ripe opportunities for attacks, as bad actors can hack third parties’ systems and then exploit connections to restaurants to gain full systems access.
This surge in off-premise orders forced restaurants to optimize their operational workflows, from kitchen management and packaging to delivery logistics. Furthermore, digital tools for inventory and labor management became crucial for navigating supply chain disruptions and staffing challenges.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.
But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Optimizing your website and social media pages. Managing SEO.
For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. A direct online ordering system is about managing your online assets and creating a long-term investment for your restaurant.
Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.
In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management. Malware is often present on systems for months before IT divisions and owners are aware. Safeguard Customer Data Online.
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. And almost at the end of the segment, they show your address (location), website and social media handles. The dishes that make people want to pull out their phones.
As it happens online, some defended the hapless manager and others disagreed. Coming as a result of improvements in card chip technology, this was ostensibly meant to encourage merchants to step up at the point of sale and ensure they are doing their part to safeguard transactions where the card is present.
Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table. A mobile order app will enable the clients to conduct restaurant management and delivery systems automatically, faster, and completely online with the help of new innovative solutions.
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Whatever your story is, share it through your website, menu descriptions, and social media to build a stronger emotional connection with your audience.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Appeal to Mobile Gamers.
Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective. Don’t Just Ask – Follow-up.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Plate presentation matters. Your success is also about presentation. You know that presentation inside your restaurant is key, but did you know its also key in the social stratosphere? tweet this) Thats why were looking at Instagram-worthy plate presentations and elevating your visual appeal for social media buzz.
Since 98% of consumers read reviews to help inform their decisions , it’s crucial for restaurants to encourage satisfied customers to provide feedback and manage their online reputation effectively. Now, let’s walk through how your team should manage these reviews.
Framing the thoughtful end-to-end management of all aspects of delivery app services as a top priority can empower restaurants to cultivate fruitful partnerships and capitalize on opportunities from a powerful stance of planned execution rather than reactionary necessity.
To continue to see success, restaurants need to take ownership of customer data through direct online ordering technology to better manage their digital channels and deepen relationships with diners. Streamlining Operations. When a guest orders directly with a restaurant, they are opting in to share all their data with that establishment.
So, wouldn’t it be safe to say that if you can manage a kitchen – you can manage any kitchen? Each presents the executive chef with a different set of challenges and opportunities. If you think you fit the mold – stay connected to David Meyers Associates website and watch for Club Chef opportunities that strike a chord.
The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website. In many cases, trends are a good thing.
Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.
What if the chef, manager, and owner were required to do the same, in essence proclaiming they approve of the work as presented to the guest? Are you proud to present this to your teammates, manager, or guest?” Why not list your employees on the menu or on your website and their role in the organization.
Modern Restaurant Management (MRM) magazine discussed supply issues and more with KaTom Founder, President and CEO Patricia Bible. In 2001, Tim was wrapping up work on one of the very first online operations in our industry and preparing to launch our website when he died suddenly. What is the history of KaTom?
Images of a cocktail on a friend’s Instagram feed can be the catalyst for that consumer checking out a restaurant’s Instagram profile and then tapping through to a website to check out the menu. They might go to Yelp or other review websites to learn what other patrons have said about their experiences.
The guide provides recommendations for managing employee health, employee hygiene, and various operational issues including new standards for cleaning and sanitation of equipment and managing ongoing food pick-up and delivery.
There are times, possibly many times, when you question your own skill – whether in cooking or presenting food, or even with the operation of a kitchen. I consider myself an acceptable chef from the perspective of cooking, respectable at food presentation, and better than average at running a kitchen operation.
As the general manager of Yelp for Restaurants , my job is to help restaurants succeed. After speaking with restaurant owners and operators, we realized we needed to expand our product offering beyond just helping manage their front-of-house better with Yelp Waitlist and Yelp Reservations. Neither did mine. Sh*t has Hit the Fan.
By taking a new and smarter approach to digital marketing, human capital management and delivery, restaurateurs will be positioned to drive sales despite the challenges presented by COVID-19. Having a basic website or relying on a third-party delivery partner to market a virtual brand is not sufficient. Become a Marketing Maven.
Firstly, many restaurants haven’t secured their payment processes enough to keep up with burgeoning “distanced” payments in the form of online ordering on a restaurant website, QR code menus or “card-not-present” transactions.
Modern Restaurant Management (MRM) magazine caught up with co-owner Stuart Snyder to discuss the Southwest Harbor, Maine landmark’s past, present and future. They created “Beal’s at Home,” a direct-to-consumer service, shipping its lobsters via its website and through Goldbelly.
So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. If a customer searches for a restaurant and finds their website, all the better is that they can place their order once something delicious catches their eye. Go Digital.
Play some negative “What if…” scenarios through your head during the good times so you’ll be better equipped to manage and evolve your business when things go wrong. Your business could be negatively affected by any number of things, like a natural disaster, supplier issues or changing consumer preferences.
When I see a restaurant with a lackluster website or a Facebook page of sporadic posts with lengthy gaps in activity then I sense that the business has lost its energy. BE PRESENT. YOU NEED TO BE PRESENT! Ask your guests for advice and ideas that might help the business that they are a part of. All of this still counts!
Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Practical Website Design.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. They both went through a management training program.
When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be.
They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. But you have to demonstrate on review sites that you are present and engaged. Owned media are simply communication channels the restaurant controls. Just Desserts.
spent per order, on average, across restaurant websites. In total, diners donated over $360,000 directly to restaurants and their staff through their websites and purchased over $90,000 in gift cards. After the holidays, focus on inventory management improvements and keep inventory lean. ” Top Wines of 2020.
Due to the Covid-19 outbreak effect on the restaurant industry, Modern Restaurant Management (MRM) magazine is compiling a list of resources available for restaurant owners, operators and managers. To be added to this guide, reach out to Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Sign up here.
It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. Are you interested in managing your catering program? INVEST IN TECH. TAKE ADVANTAGE OF TRENDS.
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