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The Impact of Color and Lighting in Brand Photography

Social Hospitality

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. There are also more intricate approaches, such as monochrome which employs a single-color filter to create a uniform feel. What Is Brand Photography?

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THE JOY OF COOKING

Culinary Cues

I can’t remember the last time I opened this book and used it as a reference, but it is the title that drives me to keep it prominently displayed. Why is this so? The title represents my feeling about the craft that I have spent more than five decades engaged in.

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WHY DO YOU COOK?

Culinary Cues

This is not to slight golfers (I try to be one on occasion myself), nor is it meant to infer those cooks need to play sports at all – it is a reference to wanting to be part of a team versus standing on a soapbox as an independent. This also shows that the person has a goal and knows what it will take to get there.

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THE VALUE OF THE SCHOOL OF HARD KNOCKS

Culinary Cues

Some talented people are not the best cooks and chefs and quite often the most intelligent (using commonly referred to scales of measurement) are lacking in common sense. When you are responsible for it then it means so much more. [] OF COURSE, THOSE SHOES MUST BE POLISHED: A friend of mine used to say clean shoes, happy shoes, happy cook.

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ANYTHING WORTH DOING IS WORTH DOING EXTREMELY WELL

Culinary Cues

Competition is healthy if you use it as a reference to improve. Check out your competition, study the restaurants that surprise and thrill people, spend time there studying their methods, work there if you can, ask people why they like them so much and then get to work learning how to be even better.

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DON’T SETTLE FOR MEDIOCRITY

Culinary Cues

The Japanese would refer to them as companies focused on “Kaisen” (a pursuit of constant improvement). Look deeply into these businesses and the people who own and operate them and you will see an unrelenting effort towards achieving excellence in design, product quality, efficiency, value, and service.

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THE DOG AND BUTTERFLY

Culinary Cues

I was listening the other day to the lyrics of Ann Wilson from the group Heart when she referred to the contradiction and quest of the dog and butterfly. Being a professional cook or chef is such a contradiction of the human condition. Who is this person? PLAN BETTER – TRAIN HARDER. Reach for the butterfly. Harvest America Ventures, LLC.

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