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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Table of Contents.

Seating 221
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MRM Research Roundup: Mid-July 2021 Edition

Modern Restaurant Management

This edition of MRM Research Roundup features the latest news on restaurant recovery, delivery trends, top ice cream toppings and the ideal "delivery doughnut." Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23 percent from a year ago, recovering from a -23 percent decline in May 2020.

2021 474
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study.

2020 493
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How To Increase Restaurant Sales: 20 Proven Tips & Tactics

7 Shifts

The competition in the restaurant industry is getting tighter. In fact, 45% of restaurant operators expect their competition to be much more intense in 2024 than last year. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

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Your Complete Guide to Restaurant Marketing with Direct Mail

The Rail

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. So, why is direct mail still powerful for restaurants and how can you leverage it to reach a targeted audience and drive sales?

Marketing 130
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Advanced Sales Tools to Boost Your Restaurant’s Revenue

The Rail

By Alexandra Sheehan, Contributor Many think making sales can be tough in the restaurant industry. But the average monthly revenue for a restaurant that’s been in business for less than a year is $111,860.70. Boosting revenue is a top business priority for most restaurants these days, but how exactly can you do that?

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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. As they grapple with rising costs across their supply chain, 71 percent of restaurants plan to increase prices this year.

Marketing 221