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Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Table of Contents.
This edition of MRM Research Roundup features the latest news on restaurant recovery, delivery trends, top ice cream toppings and the ideal "delivery doughnut." Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23 percent from a year ago, recovering from a -23 percent decline in May 2020.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study.
The competition in the restaurant industry is getting tighter. In fact, 45% of restaurant operators expect their competition to be much more intense in 2024 than last year. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.
By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. So, why is direct mail still powerful for restaurants and how can you leverage it to reach a targeted audience and drive sales?
By Alexandra Sheehan, Contributor Many think making sales can be tough in the restaurant industry. But the average monthly revenue for a restaurant that’s been in business for less than a year is $111,860.70. Boosting revenue is a top business priority for most restaurants these days, but how exactly can you do that?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. As they grapple with rising costs across their supply chain, 71 percent of restaurants plan to increase prices this year.
million worldwide, and in 2023, there were about 749,404 restaurants in the United States alone. This is where being well-equipped with a fool-proof restaurant marketing plan comes in. How do you create a good restaurant marketing strategy? Devise a strategy that works specifically for you.
When opening a bar or restaurant, one of the first questions folks ask is “Where do get money for the business?” First of all, you need to determine the format and concept of your new restaurant, draw up a business plan, and budget startup costs and continuing costs. Choosing a Location for Your New Restaurant.
For example, Restaurant owners may want to offer: Menu and pricing. Also known as your NAP, these three pieces of information can reap major SEO benefits when used consistently and kept up-to-date. Our recommendation is to use SEO tools to help you with your optimization. Professional photos of your food. Nutritional Facts.
With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant.
Few marketing channels are as effective as restaurant email marketing. Of course, if you’re new to email marketing for restaurants, there are a few basics to learn, including how to create a restaurant email marketing plan, what kinds of emails to send, and how to measure your success. The Ultimate Guide to Restaurant Marketing.
You know all about making your brick-and-mortar restaurant accessible to all people. But have you thought about your restaurant website? Because it’s the law. In this article, we look at web accessibility upgrades every restaurant should consider this year. What is the Law? This includes the restaurant industry.
ADA Compliance for Restaurant Business. You most likely know about how to make the inside and outside of your restaurant compliant with federal laws, but have you thought about your website? To help you sort it all out, let’s look at how ADA compliance helps to boost restaurant business. How did the man win?
You most likely know about how to make the inside and outside of your restaurant compliant with federal laws, but have you thought about your website? To help you sort it all out, let’s look at how ADA compliance helps boost your restaurant business. Why is ADA Compliance Important for Your Restaurant?
Opening your own restaurant is an exciting business venture. Wanting to start a restaurant business and knowing how to open a restaurant are two different things, however. If you have a passion for food, food service, or bringing people together over a meal, the restaurant business might just be for you. . Plan Your Menu.
In addition, hoteliers want to make sure they’re compliant with federal anti-discrimination laws and the Americans with Disabilities Act (ADA). Today’s federal laws require some websites to comply with Web Content Accessibility Guidelines (WCAG). You Improve Your Search Engine Optimization (SEO). You Allow Easy Access to All.
We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. If restaurant businesses have learned one thing from the COVID-19 pandemic, it’s that having an effective online presence is critical to surviving in a world dominated by e-commerce. Before You Launch Your Restaurant Website.
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