ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 30, 2021

With the holiday season here, it’s time to start thinking about your marketing strategy. During the holiday season, people look for places to spend time with their friends and family. During the winter season, there are many opportunities for events. To extend your reach over the holiday season, offer takeout packages.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

ChowNow

APRIL 25, 2025

Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items. So why does it work?

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 23, 2023

Consider a variety of different topics, including: Products : Highlight unique offerings, such as seasonal menu items or special ingredients, that can entice audiences to experience your brand for the first time or encourage customers to return and try something new.

Franchise 450

Franchise Franchising Marketing Social Media 450

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. ” With proper SEO strategies in place, a diner can appear higher in search rankings and increase its customer reach.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Modern Restaurant Management

OCTOBER 9, 2024

What are simple ways restaurants can optimize their menu to capitalize on catering opportunities? There are many ways restaurants can optimize their menu to capitalize on catering opportunities. What are some catering trends you are seeing/expect to see as we come into the holiday season?

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try. Creating an SEO-optimized website. Is my menu accessible and legible?

Seating 221

Seating Email Marketing Marketing SEO 221

The Restaurant Group

NOVEMBER 20, 2024

Understanding your audience helps in crafting a menu and ambiance that resonates with them. Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

7 Shifts

AUGUST 26, 2024

However, SEO is no longer enough due to high competition in the food industry. That’s why you should leverage Google Ads to showcase your restaurant and menu. Make sure you have your restaurant's name, address, hours, and menu details accurately listed. Next, create a new ad campaign targeting this audience.

Customer Service 195

Customer Service Seasonal Menu Website Management Online Ordering 195

Restaurant Engine

APRIL 23, 2025

Do you want to launch a new menu or promote a seasonal special? Send them updates when you change your seasonal menu and offer them exclusive invitations to dine with you. Is your website ready to showcase your menu when your influencers share about it? Define your goals: Are you looking for weekday traffic?

Influencer 52

Influencer 2025 Website Management Email Marketing 52

7 Shifts

JUNE 16, 2024

Some uses for a poster include promoting a new item on your menu, hosting an event, or offering a "buy one, take one" promotion. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers. This doesn't mean, however, that you have to increase the price of your menu in-store.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Have an SEO Friendly Website. Have an SEO Friendly Website. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order. Have an SEO Friendly Website . Tips for making an SEO friendly website – . Let’s start – . More info is here.

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Aaron Allen & Associates

MARCH 3, 2022

The best restaurant POS systems also come with features like inventory management, customer relationship management (CRM), menu management , and omnichannel ordering capabilities. Perishable items, seasonal changes, food inflation, and availability can affect the menu. Menu Management Software.

Management 120

Management Management Mobile Ordering Point of Sale 120

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). Make the main menu based on dishes that are understandable for your audience.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

The Restaurant Group

JULY 25, 2024

Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. They look at the menu first to decide if it’s worth it. As the average customer studies the menu for only 109 seconds (Gallup), you must make the most of it with menu engineering.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

Open for Business

MAY 16, 2024

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Consider components like the navigation bar, home page sections, menu, press coverage, and photo galleries. A standalone menu page.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. Tis the season for…. Did you miss our new menu item? Guess how many items are on our menu? Ready to take the plunge and create a website with an online menu, blog, and beautiful photos?

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Restaurant Clicks

NOVEMBER 5, 2017

SEO – Search engine optimization. Post a contest to name a new cocktail for the upcoming seasonal menu. The winner gets their name in the menu and a gift card. SEO – Search Engine Optimization. So having basic knowledge of SEO is a must. So having basic knowledge of SEO is a must.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! While you’re building your website, make sure you’re mindful of where you’re including key business information – your menu, contact information, hours, and location are some important places to start! Update Your Online Menu. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Sling

JULY 4, 2021

Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Contact a local SEO business or go the DIY route instead. For two, if you incorporate SEO best practices (and you should), you can acquire readers who may become patrons. Establish a secret menu.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Gourmet Marketing

SEPTEMBER 23, 2021

This is great if you don’t have many items on your menu or if you do similar dishes that are around the same price. They can also be used indoors to show off some of your latest menu items, combos, discounts, and rewards. After five purchases, they could get a free meal or drink with their food.

Marketing 61

Marketing 2021 Social Media Website Management 61

Touch Bistro

MAY 26, 2021

They’ll appreciate subtlety, such as a beautiful flower arrangement in America’s favorite colors, or one well-crafted menu with a special of the day. Everything you need to know about social media, digital marketing, SEO, and more! Update Your Menu. Offer kid-friendly menu items like hot dogs, corn dogs, or tater tots.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Open for Business

APRIL 27, 2023

But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Email allows restaurants to share everything from new menu items to limited-time deals with potential customers. There is no middleman. We’re looking at you, Mark Zuckerberg.)

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Restaurant Engine

AUGUST 9, 2023

You don’t want either of these to slip during busy times or busy seasons. Make sure your customers know this by posting it on your menu or even signs around the restaurant. You also want to ensure that your menu is up to date on your website with fresh photos, great content, and current pricing. Look into composting as well.

Compost 52

Compost Recycling Website Management Employee Relations 52

Ordyx

SEPTEMBER 9, 2019

Factors varying from the seasons to the type of beers you serve determine how much volume your bar becomes. Most people would not hang out at a bar in the middle of the week, so including food items on the menu will bring in new customers and include those just interested in a bite to eat. But why isn’t your bar always full?

Bar 52

Bar Social Media Email Marketing Events 52

Wasserstrom

FEBRUARY 2, 2018

Google has announced that it will allow restaurant owners who use the Google My Business service to edit their own menu listing. This is huge for restaurants that update their menus frequently or feature things like seasonal specials.

Menu 60

Menu Seasonal Menu Blog Specials 60

24/7 Waiter

JUNE 22, 2023

If most of your regular customers are coming from the SW, you should focus your marketing efforts on local SEO for this zone. Was the draw the menu options, the atmosphere, or the location? What were your favourite food and drink items on our menu? The insight here will help you know whether to keep specific dishes on your menu.

2023 36

2023 Dietary Restrictions Customer Experience Customer Service 36

Restaurant Clicks

DECEMBER 20, 2019

The client, Harvest Seasonal Grill & Wine Bar, is a multi-location restaurant that serves sustainably sourced, farm-to-table cuisine. Their health-conscious, rotating menu helps them to stand out among other restaurants and adds the appeal of new menu items each season. About the Campaign. Our Strategy.

SEO 78

SEO Seasonal Menu Events Dine-in 78

Modern Restaurant Management

JUNE 29, 2021

Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Develop a Seasonal Digital Marketing Campaign. Implement SEO Strategies. Be Patriotic! on food this Independence Day.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

Modern Restaurant Management

JULY 20, 2021

COVID-19 brought a similar shift from paper to digital menus—but two thirds (65 percent) still prefer the former, and many of them are turned off by digital lists. “We think the best approach to reach the broadest audience is some sort of physical menu, supplemented by digital menu,” Hummel said.

2021 474

2021 Guest Recovery Online Ordering Point of Sale 474

Next Restaurants

AUGUST 18, 2020

Determine Seasonal Trends at the Right Time. It is most likely that you understand that the search system of some keywords is influenced by seasonality. And by the way, following the seasonal trends , make sure to add seasonal content to your blog and social media profiles. Find Your Restaurant’s Perfect Niche.

Seasonal Menu 127

Seasonal Menu 2004 Small Business Social Media 127