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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Let’s take the guesswork out of starting your food business and set your establishment up for success. Do you want to find out which food items your customers love the most? For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal.

Marketing 370
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How to Calculate Food Costs For Your Restaurant

7 Shifts

Why it matters Restaurant Food Cost Percentages Calculate Food Cost Percentage Food costs vs Prime costs Menu Changes and Seasonality Strategies to Reduce Your Food Costs Food Cost Management Tools FAQ What is food cost? It is affected by seasonality, market prices, and even pop culture. Table of Contents What is it?

Food 363
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CHEFS – MENUS FOR 2021 AND BEYOND

Culinary Cues

CHANGE #1: The days of the fixed menu for restaurants should come to a halt. Without a clear understanding of where ingredient costs are going tomorrow and next month restaurants cannot afford to be shackled to a menu that is out of control. This means that the menu will become the key to success.

2021 500
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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

Menu 398
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Restaurant Forecasting: How To, Formulas, Methods, and More

7 Shifts

Staff scheduling, inventory management, menu analysis , guest satisfaction, profitability, and so much more rest on the shoulders of accurate restaurant forecasting. Restaurant forecasting isn't really a "nice to have" - it's a step all successful restaurateurs have to take. Why Should You Conduct a Restaurant Forecast? Get granular.

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CHEFS – ARE YOU READY FOR WINTER

Culinary Cues

More than anything else, when I was in restaurant kitchens I looked forward to planning and testing the next set of menu changes. A stale menu is not cost effective, ignorant of quality issues with ingredients, uninspiring for employees, and just plain boring. Winter is, by far my favorite season to plan menus.

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THE 2021 CHEF SKILL SET

Culinary Cues

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Think about the technology sector as a prime example.

2021 466