Modern Restaurant Management

NOVEMBER 16, 2020

These five tips should help you implement a solid SEO strategy. Social media (if any). A content strategy is at the center of most SEO optimizations. Implement the Basic SEO Best Practices. Title SEO and Meta Description. So how do you optimize your online presence and dominate local search results?

SEO 537

SEO Website Management Online Ordering Information 537

Modern Restaurant Management

JULY 3, 2024

The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

DECEMBER 23, 2024

Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. Highlight glowing feedback on social media, your website, and even your in-house materials.

2025 308

2025 SEO Social Media Front of House 308

ChowNow

FEBRUARY 13, 2025

You find one that looks promising, but theres no websitejust a few scattered social media posts. A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Here are the seven biggest benefits of having a website for your restaurant.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 28, 2025

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media. Get Social. Implement SEO Strategies.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. SEO is a big, sprawling, ever-changing subject, but don’t panic. Get the Basics Right. The Importance of Instagram.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles. Have a Logical, Fast and Mobile-Friendly Website. Now, allow me to rein it back in again.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Improve Your Social Media Presence.

SEO 450

SEO Social Media Audits Point of Sale 450

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media. Meet your guests on social media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Are you trying to increase foot traffic? Do you want to drive more online orders?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

NOVEMBER 15, 2023

SEO is more than just a trend; it's a way to get potential customers to your website. Run Social Media Ads Social media is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present. Reach : Delivery apps list your restaurant to many potential customers.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 1, 2021

If nothing else, 2020 clearly demonstrated that restaurants need to start utilizing social media influencers more strategically, giving the spotlight to their core values, and incorporating SEO practices into any and all online copy. Here are our recommendations: Utilize the Right Social Media Influencers.

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. Should you consider entering the food truck business?

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time.

Marketing 508

Marketing Social Media SEO Front of House 508

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 230

Social Media 2006 2016 Website Management 230

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. Create a blog section on your website.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

ChowNow

MARCH 14, 2025

Leverage local SEO and help customers find your restaurant. Local SEO (Search Engine Optimization) ensures your website ranks higher in local searches. of the US population on social media, your restaurant has a huge opportunity to capture orders directly from customers as they scroll through their feeds. With 72.5%

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 24, 2021

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Google Rankings and Google My Business.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. Optimizing your website and social media pages. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

JUNE 10, 2020

The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. Your conference facilities may not be the most exciting thing to post about on social media right now, but what about your other facilities?

Hospitality 518

Hospitality Marketing Social Media SEO 518

Modern Restaurant Management

JANUARY 10, 2023

Leverage SEO techniques so your restaurant shows up in search results on the app. Other social media platforms have rolled out vertical video formats to compete with TikTok, so you might as well use them. Developing a presence on multiple social apps helps users recognize your brand. How does it differ?

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. In a way, brands need to think of themselves as media companies. Facebook’s 1.62 Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Social Hospitality

FEBRUARY 25, 2021

More than simple access to an online menu, they can be used to: Follow your social media. Familiarize yourself with general and local SEO to learn how to optimize your site for these users. Social Media. Before 2020, restaurants used social media to build their brands and followings. Delivery Apps.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

DECEMBER 10, 2021

Make Use of Local SEO and Content Marketing. If you’re trying to grow your customer base, you don’t need to go all-out with your SEO campaign. Instead, use local SEO to target people in your area who are more likely to drop by and try out your dishes. Chances are, it will be a five-figure number.

Marketing 567

Marketing SEO Front of House Website Management 567

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 10, 2023

Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly. Creating a Seamless Omni-channel Experience Modern customers interact with restaurants in multiple ways: in-person, online, through apps, or through social media.

Loyalty Program 486

Loyalty Program Franchising Franchise Social Media 486