article thumbnail

Finding Your Niche: Why Restaurant Owners Should Consider Daypart Specialization

Modern Restaurant Management

We served everything from breakfast to dinner. It’s not because they don’t see the value of fresh food, it’s because the staff simply doesn’t have the time while running to serve the next rush. You can think about portion sizes and experiment with specials. Marketing Benefits.

Specials 493
article thumbnail

Vibe Check: Elevating Experience for Better Guest Engagement

Modern Restaurant Management

A caviar service at Costa in Charleston, South Carolina, top photo, features Regiis Ova Ossetra, served in its pure form alongside a chilled shot of Costa gin. ”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Located in Calabasas, we’ve had the pleasure of serving the Kardashians, whose signature “salad shake” has become an iconic part of our brand. By placing our brand in stores, we stay connected with customers beyond the restaurant, positioning Health Nut as a staple they can enjoy anytime, not just as a special treat.

Marketing 445
article thumbnail

It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes. Seasonal and specialty cocktail glasses that make signature drinks stand out.

article thumbnail

Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130
article thumbnail

From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

While specializing in a specific area of cuisine can be effective, designing a menu that offers a variety of dishes opens the door to new demographics, foot traffic and brand loyalty. It has become common in the American dining scene to see restaurants categorized into specialty niches.

article thumbnail

‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Modern Restaurant Management

What made this campaign truly special was its charitable component, especially during the challenges of COVID-19. By combining storytelling, community involvement, and a purpose-driven mission, we create campaigns that leave a lasting impact while driving meaningful results for our clients and the communities they serve.