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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The timely and accurate messaging provided to the media allowed for effective coverage that raised awareness about the situation, educated consumers, and helped minimize public health risks.
Utilizing co-sourcing, restaurants, restaurant software providers, food distributors, or suppliers of any size can take advantage of the global talent pool at a scale that makes sense for them. Payroll processing and benefits administration are easy roles to fill using co-sourcing. Thankfully, that is not the case anymore.
Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. You need to actively manage your reviews as a cornerstone of your business strategy.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Are you all about sustainable sourcing?
This surge in off-premise orders forced restaurants to optimize their operational workflows, from kitchen management and packaging to delivery logistics. Furthermore, digital tools for inventory and labor management became crucial for navigating supply chain disruptions and staffing challenges.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Having a digital presence is critical.
This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. Millennials and Gen Z consumers are likely to research food sourcing, question menu claims, and support restaurants that align with their values. Consumers are paying attention.
Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than socialmedia-first audiences.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Decide in advance who the spokesperson will be, which media contacts will get your press release, etc.
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.
To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Generally speaking, the higher the rank, the more likely a consumer is to click on a website. Create unique content – Think blog posts, testimonials, engaging/fun socialmedia posts.
Promote your safe practices on socialmedia. Therefore, post your health inspection reports on your website and socialmedia platforms. And follow new COVID protocols: frequent sanitation of high-touch areas, frequent hand washing, social distancing, and masking. Make sure food comes from safe source s.
Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by SocialMedia Monthly. Those stats demonstrate the power and influence of socialmedia. You might also decide to create a custom landing page for visitors from socialmedia.
You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. How much do you spend on creating your website and promoting it online? Their online presence on socialmedia platforms can help attract visitors to your website and build awareness of your outlet.
A QR code is really just a different way to distribute a website address. Similar to a traditional phishing scam, in a QR code, a fraudster will trick victims into believing a specially crafted QR code will lead them to a legitimate website or app, but instead it leads them to a site or app that they control.
Enforce social distancing and require appropriate personal protective equipment (PPE) based on the guidelines for your jurisdiction. This may include line cooks standing six feet away from each other, tables moved to proper social distances, diners sitting outdoors only, use of disposable menus and placemats, and/or servers wearing masks.
How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. The best ways to get more customer reviews and use them to your advantage.
Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Add notifications on your website, delivery service sites, and socialmedia platforms. The news media has talked a lot about the plans to feed kids during this shut-down.
We have a problem right now that seems to be universal and there is no shortage of complaints and posts on socialmedia that proclaim the effects, but little is done to point to active solutions. Far too often we invest our time in addressing the effects of a challenge rather than the source of the roadblocks that appear.
Socialmedia marketing for restaurants does not typically rely on detailed, sensitive customer data. Unpatched security vulnerabilities are still the most frequent source of security holes for small businesses. Secondly, make sure that you secure your website. Some systems and functions are more critical than others.
It’s also valuable to promote your commitment to food safety to customers and prospects, so be sure you’re highlighting this important message through onsite signage, and on your menus, website, and socialmedia platforms.
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Source More Smartly by Linking FOH to the BOH. Yet, consumers and restaurants prefer a more direct channel.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” Over the next decade, a generation passionate about health and wellness will demand restaurants be transparent about food from farm to table.
As Modern Restaurant Management Restaurant (MRM) magazine celebrates its fifth anniversary this month, we reached out to industry insiders to garner their insights on what issues have impacted the industry over the last five years and what issues they feel will impact restaurants in the years to come. Socialmedia has taken on a major role.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Change management needs to be a top priority.
Neon signs beg to be photographed and can create a ton of free advertising from excited socialmedia posters. Image Source. Use your restaurant's interior to upsell to customers, ask people to sign up for your email list, tell customers to follow your restaurant on socialmedia, and more. Image Source.
In a socialmedia-heavy world, the visual appeal of a restaurant has become more important than ever. With socialmedia, we're able to reach people around the globe—it's so important. It's also important that what you put on socialmedia is the same product you get [in person].
Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place. So, once you have a date for your event, make sure you send out invites to the local media so they can cover it.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? Waste management : Reducing food waste by monitoring inventory and expiration more effectively.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. How to create engaging socialmedia content to stay connected with customers. Best practices for calculating cash flow. Tips for pivoting to retail.
Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Restaurant employee scheduling software Other than having a good product, your staff and how you manage them is the ultimate marker of restaurant success.
When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be. The mission statement is THAT IMPORTANT!
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
Just this last weekend, in the state of New Jersey, parks were opened and beaches were open, and there were a lot of people that just said ‘social distancing? Social distancing and protective equipment ?? Employees must report any symptoms and recent travel to their managers before a shift. Employee health assessments ???
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. How to create engaging socialmedia content to stay connected with customers. Best practices for calculating cash flow. Tips for pivoting to retail.
The outbreak of COVID-19 in early 2020, and subsequent social distancing and self-isolation protocols have wreaked havoc on restaurant workers everywhere. Block access to fear-mongering news sites, blacklist certain term s on your socialmedia (like #COVID-19 or #Coronavirus), and try to reduce your news consumption overall.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. They both went through a management training program.
In early March at Oracle's Food & Beverage conference held prior to the COVID-19 outbreak shutdown, Modern Restaurant Management (MRM) magazine discussed the company's plans for products and services designed to help Mom and Pop restaurants with Chris Adams, VP of Strategy for Oracle F+B about their future plans in the above video.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. He got creative on how to source employees.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
Sourcing Equipment. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. Will you use socialmedia marketing? Small Business Administration 's website. Source: Smart Draw. Obtain Funding.
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