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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

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2025 Cybersecurity Outlook for Restaurants 

Modern Restaurant Management

QR codes, for their part, can be exploited through phishing schemes, where hackers create fake codes to direct users to malicious websites. For one, they make restaurants more susceptible to skimming or other point-of-sale fraud tactics. Meanwhile, hackers can target digital wallets to intercept unencrypted payment data.

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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. Leverage company websites and social media platforms to disseminate information. With food recalls at a five year high , there’s (understandably!) Avoid jargon and clichés.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Tools to use for market research Surveys, social media, your website, and direct interaction with diners can help you gather data on customer preferences and dining habits. SEO analytics Aside from social media, your website’s SEO performance is also a valuable tool for market research.

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How to Win the Google Reviews Game in 2025

Modern Restaurant Management

Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. You need to actively manage your reviews as a cornerstone of your business strategy.

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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three

Modern Restaurant Management

This surge in off-premise orders forced restaurants to optimize their operational workflows, from kitchen management and packaging to delivery logistics. Furthermore, digital tools for inventory and labor management became crucial for navigating supply chain disruptions and staffing challenges.

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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

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